Kodak was once one of the biggest names in photography. For decades, it stood head and shoulders above not only its competitors but every other brand in the photography industry. Their film was used by everybody, from seasoned professionals to those shooting family snapshots.
Then digital came, and Kodak seemed to just sort of disappear from our collective consciousness. Kodak literally invented the digital camera. So, what went wrong? Let’s find out, as James Warner of Snappiness tells the story.
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