One of the age-old questions in photography, especially for beginners, is when your work can start making money? How does one even find the clients?[Read More…]
When it comes to running a photography business, there’s far more to it than just knowing how to a good picture. You also need to understand how business works and figure out what your target market is – or at least learn what a target market even is if that’s a whole new concept to you. Not everybody is a potential client.
But how do you go about identifying who they are? And how do you reach out to them once you know? In this video, Daniel Norton walks us through… Well, it’s more a mindset than a process. How to identify the people you want to become your clients and how you can approach them.
I was actually reluctant to create this video in the first place because I know it’s been done a million times, and the advice you get tends to be extremely general.
So, my goal in this tutorial is to provide actionable steps that you can take. [Read More…]
Back in November, Instagram reached out to me and asked me to schedule a call with them so a media expert from the Instagram Partnerships team could give me advice on how I could grow my account. I shall now share the results of my espionage with you.
It’s been said for years that CG is coming to take away jobs from photographers and in some respects, that may be true. We know that companies like Ikea use almost exclusively CG imagery in their catalogues now instead of actual photographs of the products. But this is nothing new. Back in 2014, 75% of their “photography” was CG.
With many photographers around the world unable to work in 2020, though, CG imagery has seen a fairly solid uptick, which would probably go a large way to explaining why stock photography company, Shutterstock has purchased Turbosquid, the world’s largest 3D model marketplace, for a whopping $75,000,000.
Even if we’re not told, nobody likes to have the realisation or go through the experience of failing at something. Many of us go through things in life that we’re failing at without even realising it because we just don’t understand what we’re doing wrong and how we could do things differently.
It can be even worse when somebody else points out that we’re failing, as photographer Justin Mott does in this video. But he does offer some fantastic advice on how you can stop continuing to fail and get yourself on the right track to a successful future as a photographer.
A professional photographer for quite a few years now, I thought some of you may be interested in some photography business advice and tips through this entry-level straight forward photography business guide.
This is a general guide since there are so many ways to define a photography business.
Photography as a business is hard work. Really hard work. Ask any successful photographer and they’ll tell you. Even if it looks like they have an easy life now, they’ll tell you they had years of struggle to get where they’re at and they’re still probably doing more work than you, even after attaining a measure of success. If you’re a hobbyist, you can probably ignore this post.
Running a photography business (or any kind of business at all, really) isn’t for everybody, that’s for sure. But when and why should you call it a day and find a “real job”? That’s the question commercial photographer Scott Choucino attempts to answer in this question as he talks about some of his history in photography and how he approaches the work.
If you run your own business, it can be hard to figure out when and if you need a break. Times are hard for photographers, now maybe more than ever, and you may feel that you have to work more than ever before. In this honest and personal video, Jeff Rojas reminds you not to lose yourself and your work-life balance.
2020 was pretty difficult for most of us, and the creative industry has suffered a lot. Photographers struggled to find work, and it sure was stressful to shoot for a living with all the lockdowns and measures in place. But let’s hope for a better 2021 and more opportunities to earn a living by doing what we love most. Joanie Simon of The Bite Shot has three fantastic tips that will help you earn more as a photographer, not only in 2021, but in many years to come.