Sony claims that they are now number 1 in full frame interchangeable lens camera sales in the USA, beating out both Nikon and Canon. Sony also says that within just the mirrorless market, they’ve held that top spot in both dollars and units for over 6 years. It seems may be well on track to become the top camera brand they see themselves becoming by 2021.
Sony’s mirrorless cameras are winning over the pro market, report says
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Nobody can really deny Sony’s popularity amongst the enthusiast & hobbyist market. They’ve pretty much taken the world by storm amongst those who want smaller, lighter systems, without sacrificing features or quality to pursue their passion. And the Sony A7III set all kinds of new standards for the term “basic model”.
For many working professionals, though, who depend on their kit to keep a roof over their heads, they’ve stuck to what they know. That means Nikon and Canon DSLRs. But Sony seems to be winning them over with their latest round of fast, accurate mirrorless bodies.
How far Sony’s autofocus system has evolved in just the past four years
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It’s pretty crazy just how quickly mirrorless technology has evolved, especially from Sony. They went from being a somewhat small player in the world of photography to pretty much the dominating force in the mirrorless world, and driving sales away from DSLRs.
But just how far has Sony come in those short few years since the original A7 series? In this video, Dave Dugdale picks up his old Sony A7S and compares it to his current model Sony A7RIII to find out!
Here are seven things they did not tell you before you bought the Sony A7III
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I absolutely love my Sony A7III. Most of our production is done on this camera and it is a significant upgrade from the previous A7II. Now, don’t get me wrong, I would buy this camera again, but some of Sony’s decisions about this camera just make me go WHY?
Switching from Nikon to Sony for wedding photography
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After almost a decade of photographing weddings with Nikon cameras, we decided to trade our d750 cameras for the Sony a7III. Here are a few thoughts on how the process went and why we feel it was the right decision.
We’ve been shooting with Nikon cameras for a long time. Our first Nikon camera was the D700, and over the years we’ve owned everything from the really amazing D3s and D4 to the totally pants D610 and D800. For the last few years we’ve shot with the D750, a brilliant DSLR that is small and light (for a DSLR), and capable of superb images. We’d always assumed that someday we’d be updating our D750 to whatever Nikon came up with to replace it.
Elinchrom strobes now support Sony, Olympus and Panasonic
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Everybody’s going cross-platform. The latest to break out of the Nikon & Canon mould is Elinchrom. It’s not just a new trigger, though. All existing Elinchrom HS Transmitters can be updated to the newly renamed “Transmitter Pro” using the new firmware. This update allows for TTL, HSS and Hi-Sync (HS) functionality the new ELB 500 TTL.
Fujinon MK series lens review
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Sony replaces the RX100 V with the RX100 VA boasting some RX100 VI features
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It might seem odd to bring out a Sony RX100 V refresh right now having just announced the RX100 VI. One would simply assume that the RX100 VI would be the RX100 V replacement, but apparently not.
It looks like the newly announced Sony RX100 VA is its real replacement. Essentially the same as the RX100 V, it does see some updates. It includes the processor and firmware from the RX100 VI but does miss some of the hardware improvements.
First A7SIII specs leak suggests 4K60P HDR video
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Ever since Sony announced the Sony A9, people have been quite vocal about their wishlists for A7 series replacements. We’ve seen two of those appear, already. The A7R III with its massive 42.4 megapixel resolution, and the insane (for its price) Sony A7 III, with fantastic low light performance and crazy fast autofocus.
But not much has been said about the Sony A7S III. People have been asking for it, and they know what they want to see in it, too. But what may actually be coming? SAR is reporting some very cool potential specs that have been passed along to them. There aren’t many specs, but it definitely looks promising for Sony’s more video-centric “S” line.
Leaked spec sheet shows a new Sony 31MP APS-C sensor with global shutter
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A spec sheet has been leaked to the folks at Sony Alpha Rumors about a new Sony sensor. Of course, new sensors are released all the time, so what’s so special about this one? Well, it’s a 31MP resolution APS-C sensor with a global shutter that potentially offers 4K video at up to 108 frames per second though SLVS-EC – although much lower is more likely.
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