Sony was expected to announce its new ZV-E10 APS-C E mount vlogging camera on July 7th but the launch event was cancelled over backlash from China due to the date – which coincided with the anniversary of the Marco Polo Bridge Incident. Well, after recovering from that little snafu, Sony has set a new announcement date. July 27th. Yup, tomorrow.
As reported a few days ago, Sony has posted to Weibo suggesting that the postponement of today’s announcement is due to the anniversary is due to the Marco Polo Bridge Incident on July 7th, 1937, that led to the Second Sino-Japanese War, which led to large scale invasions of China.
When Sony initially announced the impending July 7th launch date, users on the Chinese social media site Weibo were quick to respond, and not in a positive way. Sony has now published an apology to Weibo, acknowledging those concerns.
Sony had scheduled an announcement via YouTube streaming event for July 7th, but that event has now been postponed over what is rumoured to be “inappropriate” timing for people in China. July 7th marks the anniversary of the “Marco Polo Bridge Incident” in 1937. No official reason, however, has been mentioned by Sony.
The previously scheduled stream has been removed from their YouTube channel and Sony posted the simple 10-second video (above) in its place, noting the postponement. A new date has not yet been announced, although it’s expected to come soon.
Sony has scheduled an upcoming event to YouTube to begin on July 7th at 10am Eastern (3pm in the UK and 11pm JST). The event, it seems will be to announce a new camera, believed to be the Sony ZV-E10 – the follow up to their surprisingly popular ZV-1 vlogging camera released in 2020.
The main reason I think people suspect it will be the ZV-E10 is because of the similar-looking fluffy microphone shield shown in the thumbnail for the video. It was also part of their advertising for the ZV-1, so it makes sense. But it looks like somebody’s already leaked an image of the camera via Sony Alpha Rumors, a week ahead of the official announcement.
Well, it turns out that Canon is making their own sensor for the Canon EOS R3 after all. After a wording change on various Canon websites last month suggested that it was designed by them but manufactured by somebody else – possibly Sony – Canon has done something they almost never do. They’ve publicly addressed a rumour.
As well as the wording change, an interview with Canon Russia’s Head of Product and Consumer Expertise, Andrey Tischenko by Russian photography website PhotoWebExpo points out that the first Canon camera to contain a stacked sensor was the G7X Mark III – which contains a Sony sensor. But now Canon has confirmed that no, Sony isn’t making the EOS R3 sensor. They are.
There have been one or two rumours that Sony might be about to introduce a 100mm f/1.4 GM lens. They may not be true, but it would be a great lens for Sony to add to their lineup. Nikon has its 105mm f/1.4 and while there is an FE mount version of Sigma’s 105mm f/1.4 “Bokeh Master” Art lens, it’s essentially still an adapted DSLR lens.
Sony Alpha Rumours has posted what might a possible spec sheet for an upcoming Sony 100mm f/1.4 GM lens – although “spec sheet” would be generous. There’s very little actual information, even if it turns out to be true. But the idea of a native FE mount 100mm f/1.4 by Sony themselves in the form of a GM lens is quite exciting.
Sony has now officially announced their new Airpeak S1 drone, hailing it as “the world’s smallest drone that can be equipped with an Alpha mirrorless camera”. I wonder if that comes with similar caveats as the “world’s smallest full-frame mirrorless camera” claim of the A7c? Still, it’s certainly smaller than the DJI Matrice 600 and boasts an impressive set of specs.
The new Sony drone features proprietary motors with 17″ blades for a top speed of 55mph – significantly quicker than much of the competition – wind resistance in wind speeds up to 44.7mph and the ability to attach a gimbal for mounting your Sony Alpha mirrorless camera. Oh, and it will cost $9,000.
Tours of factories and facilities are always quite popular to see. We’ve seen quite a few over the years, too covering things like lens and camera construction. Occasionally it’s photography and filmmaking accessories and sometimes even making film. Sometimes, though, as is the case here, we get to see the philosophy of the facility itself.
Sony has posted up a peek inside its Osaka Office. It’s a facility dedicated to CMOS sensor development and was designed by the engineers who work there in order to maximise comfort, communication and productivity. Opened in April 2020, the Osaka Office is the home of Sony Semiconductor Solutions, focusing on designing the CMOS sensors and running Sony’s Imaging and Sensing Solutions business.
Back in 2020, Sony officially announced its entrance into the drone market. The official launch is getting closer, and Sony keeps building hype. The company took its Airpeak drone to field testing at Iriomote Island, Okinawa, Japan. The resulting landscape video is now published, so you can see how Sony’s upcoming drone performs.
The folks at Sony Alpha Rumors say they’ve seen the Sony new APS-C camera and that they’ve been able to discern some solid details from it. Like, the fact that it’ll be a 24-megapixel sensor (and not the rumoured 32-megapixel sensor), and the general overall design of the system.
From what they describe, it sounds a lot like the camera that the Canon EOS M50 should have been – You know an APS-C camera with flippy out LCD that shoots 4K video – but without a stupid crop in 4K mode, that they still have with the Mark II. Except, I expect the Sony will have better autofocus.