Two years after Nikon, Sony is now saying goodbye to Brazil, too. The company has announced that it is ceasing all operations in this country after 48 years of business. This includes the production and sales of cameras, but also TVs, audio equipment, and more.
While we have had a couple of photo and basic specs leaks, Sony has managed to keep the major specs of its new Sony A7C mostly under wraps. But now, it’s finally been announced and all the details are out – although, for some reason, Sony decided to announce it when much of the world was asleep.
Although ideal for vloggers and content creators, the A7C is no slouch as a regular photography camera, either. It’s is essentially an A7 III in an A6600-sized body and the specs aren’t that much different, although the A7C has a couple of extra tricks up it sleeve that beat out both the A7 III and A6600.
A few days ago, Sony teased A7c, a “new concept” camera scheduled to launch on 15 September. But as it often happens, a few images have leaked a few days ahead of the announcement. So, if you’re curious to see how the Sony A7c will look, you don’t have to wait for Tuesday. Let’s take a look at the images and the specs that have been revealed so far.
Sony has launched a teaser image for a “new concept” camera that’s being announced on September 15th – just one week from today. It’s been expected that Sony will launch another new full-frame camera at some point this month. Originally expected to be an A5 or A6, but now it appears that it may be called the A7c.
Other than the information shown in the screenshot above, there isn’t anything official yet. They don’t even mention what timezone the 10am announcement is for. But given that it’s on the Sony Japan website, I suppose we can assume Tokyo time. This would mean 2am in the UK and 9pm Eastern or 6pm Pacific on the 14th for the US.
Filmmaker, gimbal ninja and YouTuber Brandon Li has been playing around with Sony’s new software for the A7S III mirrorless camera and the ZV-1 vlogging camera to see if can actually let us do away with gimbals for shooting video.
The cameras have an accelerometer inside them that allows the camera to record the orientation data of the camera while shooting video. The software on the desktop then reverses these movements in post.
Sony has announced the launch of its new Cinema Line – a series of cameras for what Sony describes as “a wide range of content creators”, which will kick off with the full-frame Sony FX6 – successor to the popular Sony FS5 Mark II – due to go on sale before the end of 2020. Well, sort of, it’ll be the first brand new camera in the new Cinema Line.
The existing 6K Sony FX9 is also being incorporated in the new Cinema lineup, although we will see a new “Version 3 upgrade” at some point in 2021. The Sony Venice is the third partner in the Cinema Line. That too will see a Version 6.0 upgrade, which Sony says “will improve its operability in broadcast and live environments”.
It turns out that both of the A5 and A6 naming options for Sony’s upcoming small form factor full-frame mirrorless camera were wrong. Sony Alpha Rumors is reporting that it’s actually going to be called the Sony A7C. It will have a body largely inspired by the Sony A6600 but with a larger grip to accommodate the NP-FZ100 battery.
The camera market is an interesting thing, especially when it comes to sales. Depending on how we look at the data, it can show very different results. Two reports confused me at first, with one declaring Olympus as King in the Japanese mirrorless market, holding four of the top ten spots on sales while another says that Canon’s EOS R5 was outselling every other interchangeable lens camera available.
Well, it turns out they’re both right. For the first six months of 2020, one report shows that Olympus holds the Number 1, 2, 6 and 10 spots on mirrorless camera sales collated from Japanese retailers. The other is a little more recent, covering the first two weeks of this month, showing that the EOS R5 has been outselling every other mirrorless camera currently available.
Well, it was a matter of time. After announcing that you’ll be able to use the ZV-1 as a webcam, Sony has now officially launched the software. And even better, they expanded it to 34 other camera models. The Imaging Edge software is now out, and it lets you turn your Sony camera into a fancy USB webcam.
Samyang has announced an update to its compact cine lens range with the new VDSLR Mk2 series cine lenses. To start the new series, Samyang has focused on four of the most popular and most used focal lengths at 24mm, 35mm, 50mm and 85mm, and each of them has a fast maximum T1.5 aperture. A fifth 14mm T3.1 lens will be added in Q1 2021.
The VDSLR line from Samyang was first launched in 2014 and has proven to be quite popular for its balance of quality, price and performance. Samyang says they’ve learned a lot in that time and the Mk2 generation features “useful new features” and they’re available in seven different mounts (including Sony E and Canon RF).