Sony
New Sony FE 100mm f/2.8 Macro GM Delivers 1.4x Magnification and True G Master Quality
Oct 1, 2025
Dunja Đuđić Kalinin
Sony has added its first true macro lens to the G Master lineup. The newly announced Sony FE 100mm f/2.8 Macro GM isn’t just about…
Sony FX Owners Can Finally Shoot Blackmagic RAW: Here’s How
Oct 1, 2025
Alex Baker
At IBC 2025, Blackmagic Design unveiled exciting updates for its Video Assist 12G monitors, bringing Blackmagic RAW support to a wider range of Sony cameras….
Sigma Launches Four New Full-Frame Lenses for Sony and L-Mount Shooters
Sep 10, 2025
Anzalna Siddiqui
Sigma is wrapping up a fantastic summer by introducing a fresh set of lenses for full-frame mirrorless cameras. They’ve unveiled a new cine zoom lens…
Sony VENICE 2 Gets EL Zone Exposure System in Latest Firmware Update
Jul 31, 2025
Anzalna Siddiqui
Sony has released essential firmware updates for two of their top cameras, bringing helpful improvements. The a1II mirrorless camera now has firmware 3.00, which includes…
Sony’s Triple-Layer Sensor Tech Could Double Your Camera’s Dynamic Range
Jul 30, 2025
Anzalna Siddiqui
Sony is working on something exciting in its sensor labs that could really change how we think about camera upgrades. They’re developing a new Sony’s…
Sony’s 2-year-old a7CR beats the new RX1R III at its own game
Jul 26, 2025
Anzalna Siddiqui
There’s another Sony camera that has the same sensor, the same processor, the same intelligent autofocus, and it costs $2,100 less. Let me introduce you…
Sony PXW-Z300 XDCAM Is the First Camcorder to Embed Content Authenticity in Video
Jul 22, 2025
Anzalna Siddiqui
Sony has released an innovative camcorder designed for video professionals who need to confirm the authenticity of their footage. The PXW-Z300 is the first handheld…
How the Kase 85mm f/1.4 Lens Stands Up Against Viltrox and Sony
Jul 18, 2025
Anzalna Siddiqui
When I first saw that Kase, the folks who are most known for filters, were putting out an autofocus prime, I was intrigued but skeptical….
Sony’s New RX1R III Brings 61MP Full-Frame Power to a Tiny Body
Jul 17, 2025
Anzalna Siddiqui
When I first heard of the Sony RX1R III, I figured it was just another high-end compact. Then I saw the specs and understood this tiny…
Sony Cameras Price Hike: What Is Going On and Should You Wait Before Buying One
Jul 8, 2025
Anzalna Siddiqui
Something has been going on discreetly in the world of the camera, and if you are somebody who has been looking at new Sony equipment,…