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Sony almost joined team Micro Four Thirds in 2008

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A recent interview published in Nikkei Business with Sony Vice Chairman Shigeki Ishizuka reveals that Sony once considered joining the Micro Four Thirds camera system. Back in 2007, three years before the Sony E mount was first released in the Sony NEX-3, he says Sony was invited to team up with the pair and join the MFT system.

Back then, the Micro Four Thirds System Standard Group was headed up by Panasonic and Olympus (now OM System). Since that time,  they’ve also added Yongnuo, Venus Optics (Laowa) and DJI, amongst others. It sure makes you wonder how the camera landscape would look today had Sony decided to take the plunge.

Sony launches DSC-HX99 retinal projection kit for the visually impaired

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Sony has announced the DSC-HX99RNV kit, a camera kit that helps visually impaired photographers capture the world around them. It packs Sony DSC-HX99 compact camera and the QD Laser’s RETISSA NEOVIEWER: a viewfinder that essentially projects the image straight onto a user’s retina.

Sony to release full-frame ZV-E1 vlogging camera at the end of March

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According to recent rumours, Sony is preparing to announce a new camera at the end of the month. It’s reported to be called the Sony ZV-E1. Along similar lines to the Sony ZV-E10, this will be another interchangeable lens vlogging camera. Except, this one is expected to be a full-frame camera. Not only that but it’s said to feature the same sensor as the Sony A7S III and Sony FX3 cinema cameras.

This will be Sony’s first full-frame camera targeted directly towards vloggers in their ZV series. One could argue that the Sony A7c was the first full-frame vlogging camera from Sony but with the higher 24-megapixel resolution and relatively limited video features – it has no 4K60 video, for example – it wasn’t truly dedicated towards vloggers. By the sounds of this one, though, it should be a dream come true.

The Creators’ App is now available for Sony shooters

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A few weeks ago, Sony announced the next generation of its Creators Cloud platform. Now it has added the long-awaited Creators’ App to complete the offering.

The Creators’ App acts as an extension of a camera. The app enables you to do a variety of things. You can upload, view, and manage photo and video content shot on select Sony cameras and anything already stored in the cloud.

Sony officially announces the FE 50mm F/1.4 G Master lens

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After relatively few leaks, Sony has now officially announced the new Sony FE 50mm f/1.4 G Master lens. It comes hot on the heels of Sigma’s recently announced 50mm f/1.4 DG DN Art series lens, but at significantly higher price. This cost over the Sigma might be a tough pill for some Sony shooters to swallow.

Sony’s new lens features an 11-blade aperture that opens up to a wide f/1.4 and stops down all the way to f/22. Two XD linear AF motors with internal focus ensure quick silent focusing. It has a dust and moisture-resistant construction, with Nano AR II and Fluorine coatings for maximum image clarity as well as to help raindrops fall off that front element.

Meike releases two new drop-in filter adapters to use EF lenses on Sony E and and EOS R cameras

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Meike has released two new drop-in filter lens adapters. There’s the Meike MK-EFTE-C which allows you to mount Canon EF mount lenses onto Sony E mount bodies. The other is the Meike MK-EFTR-C to adapt Canon EF lenses to Canon RF mount lenses. Both lens adapters appear to offer a passthrough connection for electronic communication, allowing full control over your lens from the body itself.

It will be interesting to see if and how Canon responds to the announcement, given their recent actions towards 3rd party RF lens makers. This isn’t exactly a lens, but it will communicate with the camera in the same way autofocus lenses do, translating everything to EF signals to be passed along to the lens you have mounted on the other side. Still, both adapters come supplied with clear and VND filters.

First image leaks of Sony’s new 50mm f/1.4 GM – Announcement expected next week

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It appears Sigma’s not the only one with a 50mm f/1.4 announcement this month. In fact, they’re not even the only ones announcing one for Sony E mount cameras. It looks like Sony’s getting ready to announce one, too. It’s the new Sony 50mm f/1.4 GM and the latest rumours suggest it’s coming on February 21st.

Despite an announcement being a little over a week away, though, a photo of the new lens has leaked. Of course, it has. They always do these days. There aren’t many specs about the new lens yet, although there are a few, and there are some new ones we can see from the image itself.

Godox officially announces the XPro II Trigger for Nikon, Canon, Sony, Fuji and Olympus/Panasonic

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This one sure took some time to happen. Initially announced back in June 2022 as a new trigger for Leica only, the Godox XPro II has been pretty elusive as far as other camera systems go. Last month, other brand versions started popping up on Canadian retailer websites, but there’d still been no official announcement from Godox and no general availability.

Well, now, Godox has officially announced the new XPro II trigger for Nikon, Canon, Sony, Fuji and Olympus (OM System)/Panasonic. It’s a little cheaper than we previously thought, too, with the new versions showing a $40 lower price tag than the first XPro II Leica version. Godox has made no mention of their being an updated XPro II model for Pentax, although B&H has one listed.

Sony moves 90% of production to Thailand as US-China conflict intensifies

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Major changes have occurred at Sony, as the company has moved almost the entire camera production from China to Thailand. According to the reports, this is due to two main factors. First, it’s due to the intensifying conflict between China and the U.S. And second, due to China’s “zero covid” policy.

Sony A7C II coming in 2023

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Here is everything you need to know about the Sony A7C II: The Sony A7C has proven to be quite popular. As a full-frame camera designed primarily for vlogging, it’s not much of a surprise. Even though there are many full-frame cameras out there now with which you can vlog, the A7C kind of stands alone in its design that’s especially well suited to the task. And despite being smaller, when it comes to video, it largely keeps up with the Sony A7 III.

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