Posts by Author: Alberto Lima

Evoto 8.0 Expands Across Video and Desktop While Launching $500,000 Creator Marketplace

Sep 22, 2026 Alberto Lima

Today, Evoto AI has announced Evoto 8.0, a major software update featuring video portrait retouching, story-based culling, and an integrated marketplace for creative assets. Currently operating in over 200 countries with over 1.2 billion photos processed to date, Evoto’s platform now serves 1.2 million professional photographers and 60,000 studios, and Evoto 8.0 promises to build upon that massive foundation. Let’s dive into the highlights from their latest release.

The Nikon ZR with the Nikkor 50mm F1.8 S

Nikon Announces Big ZR Firmware Updates and New Cinema Lens Series at IBC 2026

Sep 16, 2026 Alberto Lima

Coming out of IBC 2026, Nikon announced a big update to its ZR Cinema camera and the development of the new NIKKOR Z Cinema T1.9 VV series of lenses. Both announcements are a clear indication that Nikon’s future plans continue to push further and further into the world of high-end cinema grade optics and technology – breathing even more life into its acquisition of RED Cameras. There’s a lot to unpack, so let’s jump right in.

The Nikon ZR Review: Three Reasons to Buy and Two Caveats

Sep 4, 2026 Alberto Lima

When the Nikon ZR was originally released in October 2025, I was curious what the lovechild from Nikon’s newly completed acquisition of RED would be like. With the cinema pedigree that RED brought to the Z-mount system, there were plenty of rumors that Nikon’s ZR would be a Sony FX-3 killer. After spending nearly four months with this camera, I’ve got some opinions about what it is, what it isn’t, and who should buy it.

Viltrox 35mm F1.2 LAB N FE Review Lead Image of Lens on White Background