Posts by Author: Alberto Lima

A Google Pixel 11 Pro sits against a floral patterned background.

Can the Google Pixel 11 Pro’s AI-Powered Camera Coach Make You a Better Photographer?

Oct 29, 2026 Alberto Lima

There are many ways to improve your photography – from the free/inexpensive like YouTube tutorials and websites like DIYPhotography, to more personalized and expensive options like courses and tutors. But what if your next photography lesson came from something you might already own: your phone. That’s exactly what Google’s AI-Photo Coach hopes to do – improve your photos by providing tips and guides on how to improve your snapshots, right in your camera app. We took it to the streets to see if it could help us make more compelling photographs.

First Look: The Sigma FP2

Oct 23, 2026 Alberto Lima

Earlier today, Sigma announced the launch of the all new FP2, a hybrid cinema/stills camera that boast not just a full-frame 24-megapixel sensor, but also the title of world’s smallest interchangeable lens camera. Sigma has called this their retro-modern camera that’s small in footprint but purpose-built for the biggest filmmaking jobs, I happily accepted their challenge on one of their biggest claims: The FP2 should be a consideration for photographers as well. This is will not be a full review, but more of the first impressions with the FP2.

SANDMARC Mobile Photography Kit displayed on a green cutting mat.

How SANDMARC Mobile Lenses Bridge the Gap Between Phone and Pro Camera

Sep 30, 2026 Alberto Lima

Access to photo/video gear is often cited as the biggest hurdle for would-be photographers and videographers. It’s easy to look at social media and instantly think that without pro-level gear, you simply can’t produce quality work. This couldn’t be any further from the truth. Recently, I was given the opportunity to test some of SANDMARC’s latest lenses for mobile photography and videography, and the results are impressive to say the least. Here’s how you can use the camera that’s always with you, to create images that rival what’s possible on pro gear.

Evoto 8.0 Expands Across Video and Desktop While Launching $500,000 Creator Marketplace

Sep 22, 2026 Alberto Lima

Today, Evoto AI has announced Evoto 8.0, a major software update featuring video portrait retouching, story-based culling, and an integrated marketplace for creative assets. Currently operating in over 200 countries with over 1.2 billion photos processed to date, Evoto’s platform now serves 1.2 million professional photographers and 60,000 studios, and Evoto 8.0 promises to build upon that massive foundation. Let’s dive into the highlights from their latest release.

The Nikon ZR with the Nikkor 50mm F1.8 S

Nikon Announces Big ZR Firmware Updates and New Cinema Lens Series at IBC 2026

Sep 16, 2026 Alberto Lima

Coming out of IBC 2026, Nikon announced a big update to its ZR Cinema camera and the development of the new NIKKOR Z Cinema T1.9 VV series of lenses. Both announcements are a clear indication that Nikon’s future plans continue to push further and further into the world of high-end cinema grade optics and technology – breathing even more life into its acquisition of RED Cameras. There’s a lot to unpack, so let’s jump right in.

The Nikon ZR Review: Three Reasons to Buy and Two Caveats

Sep 4, 2026 Alberto Lima

When the Nikon ZR was originally released in October 2025, I was curious what the lovechild from Nikon’s newly completed acquisition of RED would be like. With the cinema pedigree that RED brought to the Z-mount system, there were plenty of rumors that Nikon’s ZR would be a Sony FX-3 killer. After spending nearly four months with this camera, I’ve got some opinions about what it is, what it isn’t, and who should buy it.

Viltrox 35mm F1.2 LAB N FE Review Lead Image of Lens on White Background