Samsung Denies Nikon Buyout; Will The Companies Work Together?

Dec 3, 2015

Liron Samuels

Liron Samuels is a wildlife and commercial photographer based in Israel. When he isn’t waking up at 4am to take photos of nature, he stays awake until 4am taking photos of the night skies or time lapses. You can see more of his work on his website or follow him on Facebook.

Dec 3, 2015

Liron Samuels

Liron Samuels is a wildlife and commercial photographer based in Israel. When he isn’t waking up at 4am to take photos of nature, he stays awake until 4am taking photos of the night skies or time lapses. You can see more of his work on his website or follow him on Facebook.

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Rumors were spreading fast yesterday that Nikon acquired Samsung’s mirrorless technology, but an official statement from the Korean giant denies the NX tech will be changing hands.

Skeptics will say it’s a standard denial that isn’t necessary true, but a close look at the exact wording of the statements so far indicates Nikon and Samsung might go into business together rather than Samsung shutting down its imaging business completely.

Following yesterday’s rumor, a Samsung spokesperson told Amateur Photographer that “Media reports that Nikon is allegedly buying our NX technology are not true”.

So if Samsung isn’t selling its imaging business, why is it closing operations in so many countries?

At this point it’s no more than a guess but humor me, will you?

The idea of Nikon buying Samsung’s mirrorless technology made sense considering that the NX-series is one of the best out there, and Nikon is in desperate need of a good mirrorless system.

Moving on to the statements – when Samsung denied the end of its camera business, the statement said that “Withdrawing from the camera business is not true and there is no official plan to stop production of cameras and lenses”.

Notice the words ‘withdraw’ and ‘production’.

Later on, when Samsung UK announced it is phasing out of the market, it said that “we have taken the decision to phase out the sales and marketing of these products”.

Notice the words ‘sales’ and ‘marketing’.

Now Samsung said that Nikon didn’t buy its technology, but didn’t deny any other business between the two.

I might be way off here, but I think it’s completely possible that Samsung and Nikon will work together on a mirrorless system. Sound a bit crazy, but this fits with the statements.

If true, Samsung keeps the NX tech, doesn’t withdraw from the camera business and doesn’t stop production. It will however “phase out the sales and marketing of these products”, as it said it will be doing, since Nikon will take over those roles.

Considering the fact that Samsung supplies electronics to many tech companies in various markets, including Apple’s iPhones, it’s not so farfetched that it might come up with a similar arrangement with Nikon. A Nikon mirrorless body with some of the insides manufactured by Samsung.

Should such an agreement exist, it’s possible that yesterday’s rumor was based on an exclusivity clause granting Nikon the soles rights to use the NX technology for a certain period.

Like I said this is just a guess, but you’ve got to admit weirder things have happened.

[via Amateur Photographer]

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Liron Samuels

Liron Samuels

Liron Samuels is a wildlife and commercial photographer based in Israel. When he isn’t waking up at 4am to take photos of nature, he stays awake until 4am taking photos of the night skies or time lapses. You can see more of his work on his website or follow him on Facebook.

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2 responses to “Samsung Denies Nikon Buyout; Will The Companies Work Together?”

  1. Chris Cav Gibson Avatar
    Chris Cav Gibson

    Nikon and Samsung would make a good marriage. Let’s not forget nikon already tried dabbling with an android camera. Samsung haven’t got the muscle in the market but their cameras are good.
    With these two teamed up we should see some interesting progress.

  2. foto2021 Avatar
    foto2021

    Nikon broadened its sensor supply using Aptina & Toshiba as well as with Sony. Samsung deal follows Sony buying Toshiba.