Advertising

    This guy created an epic VFX-laden commercial to sell his ’96 Suzuki Vitara
    May 4, 2017 John Aldred

    This one of the most hilarious and amazing things I’ve seen in a while. Selling a 21 year old car is no easy task. But…

    This crazy paint splashing commercial was shot completely in camera with no CG
    Apr 19, 2017 John Aldred

    Motion control and high frame rate cameras have given filmmakers a whole world of new options. Creative abilities that simply weren’t possible just a few…

    Target’s new swimsuit ad campaign goes “Photoshop-free” (or at least, liquify-free)
    Mar 24, 2017 John Aldred

    Photoshop has received a bit of a backlash over the last few years about its use in advertising.But, it’s not really Adobe’s fault. Photoshop is…

    Facing right in the photos makes people look more powerful
    Feb 17, 2017 Dunja Đuđić Kalinin

    Do you pay attention which side is your model facing in photos? And do you think this is important for the message? According to a recent…

    Watch: it took 200 rolls of film to create this timelapse commercial
    Feb 9, 2017 Dunja Đuđić Kalinin

    Today, we see plenty of awesome timelapse videos created with still cameras. Sometimes they are even made from screenshots. But twenty years ago, they weren’t…

    This film student shows Adidas how their commercials should be made
    Jan 6, 2017 John Aldred

    German student director Eugen Merher has produced a commercial which really shows the pros how it’s done. Without the fancy CG and special effects of…

    Photographer recreates famous brand ads to point out to the lack of diversity in the industry
    Dec 9, 2016 Dunja Đuđić Kalinin

    We are surrounded by commercials, promotional images and all sorts of advertising material. Most of us take it for granted and doesn’t think much about…

    If you wanna shoot Usain Bolt for an ad, you have to do it in Jamaica
    Aug 21, 2016 Udi Tirosh

    I think that if someone did a survey, Usain Bolt would be one of the most loved athletes in the world (actually, I am pretty sure…

    FTC to crack down on social media celebrity advertising posts
    Aug 10, 2016 John Aldred

    Bloomberg are reporting that the American Federal Trade Commission are cracking down on social media advertising. Users now must be very clear about paid product endorsements. Users…

    How to shoot an iconic whiskey ad on a giant ice cube
    Aug 4, 2016 John Aldred

    When I first saw this one I thought that it had to be CG. I was wrong, very wrong. Built around a giant ice cube,…