We are surrounded by commercials, promotional images and all sorts of advertising material. Most of us take it for granted and doesn’t think much about the message these materials send. But an L.A. based photographer, Raffael Dickreuter, paid attention to advertising campaigns of famous brands and noticed something very negative about them – they lack diversity.
Raffael points out that most famous brands rarely use black models in their advertising campaigns. With help of his model Deddeh Howard, he created a project called “Black Mirror”. He reshot famous campaign images with a black model to show that it could work as well.
In his project, Raffael used promotional photos from the last couple of years. He recreated the ads of world’s leading brands such as Dolce & Gabbana, Victoria’s Secret, Gucci, Chanel, Guess, Louis Vuitton, to name a few.
In his photos, you can see that he paid attention to every detail. He aimed to set the lighting as in the original images, together with the locations and props, as well as clothes and poses of the model. He even paid attention to match the hairstyles and make up with the original photos.
As a result of this effort, Raffael has created a truly remarkable project. It is not about the artistic or technical quality of the photos, even though they include these components as well. What’s more important is that Raffael sent a strong message and pointed out to the issue that really exists in the fashion industry. Take a look at more photos below.
About the artist
Raffael Dickreuter is a designer and photographer based in Los Angeles, CA. He has a diverse professional background in film visual effects, design, web, advertising and photography. You can view the “Black Mirror” project here, and more of his work on his website and Behance.