Advertising Archives

The psychology behind the 10:10 in watch advertising photos

May 18, 2022 by Dunja Djudjic 2 Comments

There are plenty of tips and tricks for making the best out of product photography. Other than gear, lighting, composition, and other photography-related strategies, there are also a lot of psychological tricks involved in taking a photo that will sell the product.

One of these strategies is typical of advertising photos of watches. If you’ve ever noticed that they’re usually set to 10:10 in photos, there’s a good reason behind it. It’s all about psychology, and in this article, we’ll tell you more about it.

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10 tips to grow your client base without spending a penny on advertising

Apr 27, 2022 by Alex Baker Leave a Comment

How do you book more clients? It’s an ongoing problem for many photographers of all genres of photography. Do you spend money on traditional marketing and advertising? Should you spend hours cold calling or emailing prospective clients?

In this video, Katelyn James explains the ways that she operates her wedding photography business without spending a single dollar on traditional advertising. Yes, you heard that correctly, she spends nothing on advertising her business.

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Advertising experiment shows Instagram’s personal data collection is 100% for their benefit, not yours

May 12, 2021 by John Aldred Leave a Comment

After Instagram (and Facebook) recently put out notifications in the app stating that they wanted access to your data to “Help keep Instagram free of charge“, I stumbled across an experiment by the folks over at Signal. Now, Signal is obviously a competitor to Instagram, Facebook and WhatsApp – at least as far as their messaging abilities go – but the results of that experiment are quite interesting.

They involve the personal data collected by Facebook and the services it owns and how it’s used for advertising. It allows you to target ads very specifically. This isn’t really news, as this prank from 2014 illustrates hilariously. But what is interesting is that you’re not allowed to know how and why you were targeted to see a specific ad.

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People get offended by everything so Audi apologizes for a campaign photo

Sep 16, 2020 by Dunja Djudjic 24 Comments

Audi was recently accused of running an “insensitive” campaign for the Audi RS4 Avant. The German car manufacturer shared a photo of a girl leaning against the car grille eating a banana. However, it has caused a strong backlash. People were so offended that Audi was forced to take the photo down and issue a public apology.

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Despite what Sony says, the A7C is not the “world’s smallest and lightest full-frame camera”

Sep 15, 2020 by John Aldred 25 Comments

Announced this morning, there is no doubt or question that the new Sony A7C is Sony’s smallest full-frame camera, but in the promotional material for the camera – which you can see above, Sony is claiming that it’s “the world’s smallest and lightest full-frame camera”. Well, it’s not.

Even if we narrow the field down to “interchangeable lens full-frame camera”, it’s still not the smallest. Nor is it the lightest. As I mentioned a couple of days ago when some of the specs leaked, that honour still remains with the Sigma fp. And since the official announcement absolutely nothing has changed.

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These hilariously bad vintage camera ads will make you cringe

Mar 27, 2019 by Dunja Djudjic 1 Comment

I don’t know about you, but I really love vintage ads. They remind me what life was like back in the day and inevitably spark the feeling of nostalgia. But there some ads that seem as if they came from darkest corners of the advertising world. And in this video, Azriel Knight brings you five hilariously bad camera ads from the ‘80s and ‘90s. They reach the impossible levels of awkwardness, and they’ll make you cringe. But also laugh.

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Here are some nasty tricks photographers use to make food look more appetizing

Nov 30, 2018 by Dunja Djudjic 2 Comments

It’s an open secret that advertisers use some tricks to make food look more appetizing. But some of them can get really nasty! They make the food look delicious, but most of the time they also make it inedible. Glue instead of milk, shaving foam instead of whipped cream, dish liquid in just about anything with foam… These are only some of the tricks food photographers use, and Blossom shows you many more in this interesting video.

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“Distracted Boyfriend” meme proclaimed sexist by Swedish advertising body

Sep 27, 2018 by Dunja Djudjic 5 Comments

Unless you’ve been living under a rock for the past year or so, you must have seen the “Distracted Boyfriend” meme in some of its many forms. Its popularity means that plenty of companies have been using it – or variations on it – for cheeky social media ads. But after one of these meme-based ads appeared in Sweden, it was severely bashed online and was eventually determined sexist by Swedish advertising ombudsman.

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