I don’t know about you, but I really love vintage ads. They remind me what life was like back in the day and inevitably spark the feeling of nostalgia. But there some ads that seem as if they came from darkest corners of the advertising world. And in this video, Azriel Knight brings you five hilariously bad camera ads from the ‘80s and ‘90s. They reach the impossible levels of awkwardness, and they’ll make you cringe. But also laugh.
Here are some nasty tricks photographers use to make food look more appetizing
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It’s an open secret that advertisers use some tricks to make food look more appetizing. But some of them can get really nasty! They make the food look delicious, but most of the time they also make it inedible. Glue instead of milk, shaving foam instead of whipped cream, dish liquid in just about anything with foam… These are only some of the tricks food photographers use, and Blossom shows you many more in this interesting video.
“Distracted Boyfriend” meme proclaimed sexist by Swedish advertising body
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Unless you’ve been living under a rock for the past year or so, you must have seen the “Distracted Boyfriend” meme in some of its many forms. Its popularity means that plenty of companies have been using it – or variations on it – for cheeky social media ads. But after one of these meme-based ads appeared in Sweden, it was severely bashed online and was eventually determined sexist by Swedish advertising ombudsman.
Facebook will soon make it even harder to reach your audience
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We have recently reported that you can no longer rely on Facebook for marketing your photography business. With the upcoming changes to the News Feed, it appears Facebook is just about to make it even harder.
Samsung launches an ad that mocks iPhone on many levels
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The competition between Apple iPhone and Samsung Galaxy has lasted for years. Now it’s shown in Samsung’s new ad titled Growing Up. In this ad, Samsung mocks the competition with iPhone, and naturally, displays Galaxy as superior in several aspects – from screen size to water resistance.
Women’s suit company reverses gender roles in this advertising campaign using naked men as props
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This advertising campaign is sure to raise a few eyebrows. Suistudio, a company which makes suits for women, has decided to do something a little different with a familiar theme for their new marketing. A total role reversal. Women in suits and naked guys sprawled around as props. Personally, I think it’s pretty awesome.
I’m going to say it because I have to say it. Some of you may find the images below NSFW. I suppose, though, that will depend on where you work. I don’t like that I had to censor the image above to appease the social media gods, either.
This is how to shoot a $2,500,000 car with a $50,000 camera
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There’s only a hundred Pagani Huayra BC in the world, and each one costs a cool $2.5mil. The “BC” in its designation stands for Benny Caiola, the first person to ever buy a Pagani automobile. With a Mercedes AMG designed V12 bi-turbo engine built exclusively for Pagani and pulling more than 750bhp, it’s a beast of a car.
When it comes time to photograph it, one also needs a beast of a camera. So, LA based automotive photographer Richard Thompson chose the Phase One XF 100MP for this Huayra BC advertising shoot. They also shot a behind the scenes video, so we can see what goes into a shoot like this.
Instagram cracks down on stealth advertising with “Paid Partnership” feature
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Instagram’s been trying hard lately to clean up its act. It’s shut down several popular botting services. The so-called Instagram pods also seem to have been sort-of thwarted. And, for better or worse, they’re constantly tweaking their algorithm to help us see better content. They also took steps to help prevent misrepresented paid content on the platform, too.
To help add another layer of transparency to that, Instagram are making it obvious when sponsored content shows up. Until now, many Instagrammers have been adding hashtags such as #ad and #sponsored tags in the description. But they largely go unnoticed. A new “Paid pernership with” tag on posts and stores lets creators clearly communicate paid posts to their followers.
This is the full budget and lighting breakdown on shooting an $8,000 commercial
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The world of commercial shooting, whether stills or video, is an attractive one. It can be a tough one to break into, but it can also be a lot of fun. But it’s not like shooting for yourself or for personal clients. There’s often big crews to deal with, time and budget constraints, venue hire, actors, and a whole host of other potential issues to deal with.
On a recent commercial shoot for Nu Skin, filmmaker Parker Walbeck documented what went into making it. He talks about the gear used, as well as how it was used. We learn about the lighting choices and setup used to film the actors. Parker also talks about the budget breakdown for this shoot.
This guy created an epic VFX-laden commercial to sell his ’96 Suzuki Vitara
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This one of the most hilarious and amazing things I’ve seen in a while. Selling a 21 year old car is no easy task. But when you’re the VFX Supervisor at a design and animation company, like Eugene Romanovsky is, that’s not a problem. I mean, if you can build solid marketing for your clients, why not for your own ageing Suzuki Vitara?
The commercial shows Eugene’s Vitara in quite a number of familiar and far-fetched situations. You may recognise some of the scenes from various documentaries and Hollywood blockbusters. It almost makes me want to buy it. Almost.
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