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TikTok launches a new feature where you make brand ads for free

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Have you always wanted to exploit your hard-won years of photographic and video experience to help big brands advertise their products for absolutely no guarantee of financial compensation? Well, thanks to TikTok’s new Creative Challenge, that’s exactly what you can do!

The social media app launched the new feature this week. It essentially lets users create advertisements from a list of briefs. The brand can then select its favourite from the submitted videos and run it as an advertisement. However, there is absolutely no guarantee of payment for the creators.

Nikon’s anti-AI ad reminds us of the wonder of the real world

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We’ve all been a little wrapped up lately in the amazing powers of AI. From ChatGPT to Dall-E and Adobe’s new generative fill, it really does seem like we can create anything at the click of a button.

But Nikon‘s new Natural Intelligence advertisement implores us not to give up on the real world. Instead, we should look up from our screens, take a walk outside, and view the natural wonders that already exist in our world, and capture them with our lenses, not image prompts.

Hilariously disturbing AI-generated commercials are going viral

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Text-to-video generators have become a thing, and companies like Microsoft, Google, and Meta compete in this AI race. Although text-to-image generators are rapidly improving, those that turn our words into videos still have a long way to go.

But that’s not a bad thing. Thanks to text-to-video generators that are still far from perfect, we get to see some videos that are as hilarious as they are disturbing. Some AI-generated ads have recently started circulating online, quickly going viral for their quirkiness and the resemblance to our craziest dreams.

Lingerie brand Undiz uses AI generated images for billboard ads in French first

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You knew this was going to happen. We all did. It just happened that much quicker than we expected. Major brands are now using Ai generated images to advertise their products instead of choosing the more traditional photographer/human model option.

French lingerie brand Undiz has caused a few ripples recently by using nothing but AI-generated images to advertise its bikini range. Several of these ads have been spotted around Paris on billboards and bus stops.

The psychology behind the 10:10 in watch advertising photos

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There are plenty of tips and tricks for making the best out of product photography. Other than gear, lighting, composition, and other photography-related strategies, there are also a lot of psychological tricks involved in taking a photo that will sell the product.

One of these strategies is typical of advertising photos of watches. If you’ve ever noticed that they’re usually set to 10:10 in photos, there’s a good reason behind it. It’s all about psychology, and in this article, we’ll tell you more about it.

10 tips to grow your client base without spending a penny on advertising

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How do you book more clients? It’s an ongoing problem for many photographers of all genres of photography. Do you spend money on traditional marketing and advertising? Should you spend hours cold calling or emailing prospective clients?

In this video, Katelyn James explains the ways that she operates her wedding photography business without spending a single dollar on traditional advertising. Yes, you heard that correctly, she spends nothing on advertising her business.

Advertising experiment shows Instagram’s personal data collection is 100% for their benefit, not yours

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After Instagram (and Facebook) recently put out notifications in the app stating that they wanted access to your data to “Help keep Instagram free of charge“, I stumbled across an experiment by the folks over at Signal. Now, Signal is obviously a competitor to Instagram, Facebook and WhatsApp – at least as far as their messaging abilities go – but the results of that experiment are quite interesting.

They involve the personal data collected by Facebook and the services it owns and how it’s used for advertising. It allows you to target ads very specifically. This isn’t really news, as this prank from 2014 illustrates hilariously. But what is interesting is that you’re not allowed to know how and why you were targeted to see a specific ad.

People get offended by everything so Audi apologizes for a campaign photo

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Audi was recently accused of running an “insensitive” campaign for the Audi RS4 Avant. The German car manufacturer shared a photo of a girl leaning against the car grille eating a banana. However, it has caused a strong backlash. People were so offended that Audi was forced to take the photo down and issue a public apology.

Despite what Sony says, the A7C is not the “world’s smallest and lightest full-frame camera”

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Announced this morning, there is no doubt or question that the new Sony A7C is Sony’s smallest full-frame camera, but in the promotional material for the camera – which you can see above, Sony is claiming that it’s “the world’s smallest and lightest full-frame camera”. Well, it’s not.

Even if we narrow the field down to “interchangeable lens full-frame camera”, it’s still not the smallest. Nor is it the lightest. As I mentioned a couple of days ago when some of the specs leaked, that honour still remains with the Sigma fp. And since the official announcement absolutely nothing has changed.

Instagram bans major ad partner for scraping large amounts of user data

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Instagram has banned one of its major ad partners for scraping large amounts of user data. Francisco-based startup Hyp3r reportedly scraped public data such as users’ locations, profile information, photos, and even stories (which are supposed to vanish after 24 hours). The exact volume of scraped data isn’t known, but reports say that it could cover hundreds of millions of users.

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