Advertising Archives

Popular gym-wear brand slammed for lack of diversity in leaked image from photo shoot

May 3, 2022 Alex Baker

Active-wear brand Gymshark has provoked anger after a behind-the-scenes image from a recent photoshoot was leaked on Facebook. The image shows 7 models, all of…

10 tips to grow your client base without spending a penny on advertising

Apr 27, 2022 Alex Baker

How do you book more clients? It’s an ongoing problem for many photographers of all genres of photography. Do you spend money on traditional marketing…

Remember this ad from 12 years ago? This is why you don’t use on-camera flash for sports photography

Mar 18, 2022 Alex Baker

Are you sitting comfortably? Great! Now, think back 12 years ago. Yes, that would be pre-multiple political upheavals, pre-pandemic and pre-full frame mirrorless cameras. It…

Panasonic’s latest ad features a white man’s head photoshopped on a black man’s body

Aug 27, 2021 Dunja Đuđić

Panasonic recently found itself in the center of attention for all the wrong reasons. The company published a series of weird composites to promote its…

Instagram Reels adds rolled out globally, who’s surprised?

Jun 17, 2021 Dunja Đuđić

You thought you can escape from ads on Instagram? No way, they’re now officially everywhere. After initially testing ads in Reels in four countries, Instagram…

Advertising experiment shows Instagram’s personal data collection is 100% for their benefit, not yours

May 12, 2021 John Aldred

After Instagram (and Facebook) recently put out notifications in the app stating that they wanted access to your data to “Help keep Instagram free of…

Verizon’s new 5G ad serves up some impressive visual effects to illustrate a world with lag

May 10, 2021 John Aldred

Most commercials don’t interest me these days. But sometimes, you spot one that really grabs your attention. This one from Verizon called The Reset, to promote…