Advertising

This is the full budget and lighting breakdown on shooting an $8,000 commercial

May 29, 2017 John Aldred

The world of commercial shooting, whether stills or video, is an attractive one. It can be a tough one to break into, but it can…



Target’s new swimsuit ad campaign goes “Photoshop-free” (or at least, liquify-free)

Mar 24, 2017 John Aldred

Photoshop has received a bit of a backlash over the last few years about its use in advertising.But, it’s not really Adobe’s fault. Photoshop is…



Facing right in the photos makes people look more powerful

Feb 17, 2017 Dunja Đuđić Kalinin

Do you pay attention which side is your model facing in photos? And do you think this is important for the message? According to a recent…



Photographer recreates famous brand ads to point out to the lack of diversity in the industry

Dec 9, 2016 Dunja Đuđić Kalinin

We are surrounded by commercials, promotional images and all sorts of advertising material. Most of us take it for granted and doesn’t think much about…



Touching Ad Brilliantly Explains Why Real Photographers Are Needed

May 25, 2015 Liron Samuels

It’s no secret that the photography market is no longer the exclusive realm of professionals. This is not necessarily a bad thing, especially if you’re…