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Spanish ministry in hot water over stolen images used for beach body ad campaign

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Three British women have made complaints so far when they spotted images of themselves used without their permission in a Spanish government campaign. The advertisement was commissioned by the Spanish Women’s Institute as part of their Equality Ministry.

The poster translates roughly as “Summer is our’s too”, and shows five women of different body shapes and sizes enjoying a day at the beach. The image was put together by artist Arte Machape, however, it appears that neither Machape nor the Spanish Government bothered to request permission to use the images of the women. And in an even stranger twist, the Spanish ministry has said that it didn’t know that they were “real people”.

Law could soon force UK ads to label photoshopped bodies

After Norway, the UK could be next to tackle the issue of unrealistic and harmful beauty standards. The Health and Social Care Committee found that more and more people suffer from body dysmorphia while social media and its ads are largely unregulated. As a result, the UK law could soon require ads to clearly label if there are any photoshopped bodies in them.

Filmmaker makes a hilarious commercial to sell his girlfriend’s broken phone

When you’re trying to sell your used gadgets online, you can increase your chances by adding some good photos and videos of them. But if those gadgets are broken, you’ll really need to go an extra mile to find the buyer.

Berlin-based filmmaker Simon Meyer took that extra step. In an attempt to sell his girlfriend’s broken phone, he filmed an utterly hilarious commercial that I’m sure will put a smile on your face.

The psychology behind the 10:10 in watch advertising photos

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There are plenty of tips and tricks for making the best out of product photography. Other than gear, lighting, composition, and other photography-related strategies, there are also a lot of psychological tricks involved in taking a photo that will sell the product.

One of these strategies is typical of advertising photos of watches. If you’ve ever noticed that they’re usually set to 10:10 in photos, there’s a good reason behind it. It’s all about psychology, and in this article, we’ll tell you more about it.

Burger King Germany’s stomach-churning photos are entirely real…but just for a day

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Currywurst and herring anyone? Or how about egg and banana? Burger King Germany’s latest ad campaign went viral after it caused confusion among non-German speakers. The advertisement features a new Whopper menu which is frankly nothing short of stomach-churning, with some very interesting food combinations. “Surely this can’t be real?” people wondered.

It turns out, that the menu and the images are every bit real. But not quite in the way that everyone thought, however. The images were created for the brand’s Mother’s Day campaign in Germany, and feature a light-hearted take on pregnancy cravings.

TikTok lures creators to its platform by sharing ad revenue with them

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If Instagram’s recent incentive had you to get off TikTok and post Reels instead, TikTok now has a counteroffer. Its new program, TikTok Pulse, is created to share ad revenue with creators. And we’re speaking of a fair split: 50 percent of earnings will go to the platform, and the creators will get to keep the other 50 percent.

Dove uses deepfakes to highlight negative impacts of social media on teens

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“You wouldn’t say that to your daughter, but she still hears it online every day”. That’s the message coming from Dove’s latest campaign to educate parents about the negative messages their teenage daughters are subjected to on social media.

As we’ve grown to expect from the brand, it’s a hard-hitting video, using real women and their daughters. What makes it interesting, however, is their use of deep fakes.

Popular gym-wear brand slammed for lack of diversity in leaked image from photo shoot

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Active-wear brand Gymshark has provoked anger after a behind-the-scenes image from a recent photoshoot was leaked on Facebook. The image shows 7 models, all of which are no larger than a US size 4. It has since caused an outcry from women demanding representation of larger body sizes.

The behind-the-scenes photo was leaked last week after the brand’s promotional photoshoot in London. Despite obvious efforts towards inclusivity, many commenters felt that Gymshark had fallen short in this aspect.

10 tips to grow your client base without spending a penny on advertising

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How do you book more clients? It’s an ongoing problem for many photographers of all genres of photography. Do you spend money on traditional marketing and advertising? Should you spend hours cold calling or emailing prospective clients?

In this video, Katelyn James explains the ways that she operates her wedding photography business without spending a single dollar on traditional advertising. Yes, you heard that correctly, she spends nothing on advertising her business.

Remember this ad from 12 years ago? This is why you don’t use on-camera flash for sports photography

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Are you sitting comfortably? Great! Now, think back 12 years ago. Yes, that would be pre-multiple political upheavals, pre-pandemic and pre-full frame mirrorless cameras. It was a much simpler time, we were all so innocent then…but I digress.

Take a look at this Buffalo Wings commercial from 2010 that hilariously pokes fun at sports photographers using on-camera flash. The results of which, have a disasterous effect on the athletes.

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