Advertising
The psychology behind the 10:10 in watch advertising photos
May 18, 2022
Dunja Đuđić Kalinin
There are plenty of tips and tricks for making the best out of product photography. Other than gear, lighting, composition, and other photography-related strategies, there…
Burger King Germany’s stomach-churning photos are entirely real…but just for a day
May 16, 2022
Alex Baker
Currywurst and herring anyone? Or how about egg and banana? Burger King Germany’s latest ad campaign went viral after it caused confusion among non-German speakers….
Popular gym-wear brand slammed for lack of diversity in leaked image from photo shoot
May 3, 2022
Alex Baker
Active-wear brand Gymshark has provoked anger after a behind-the-scenes image from a recent photoshoot was leaked on Facebook. The image shows 7 models, all of…
Remember this ad from 12 years ago? This is why you don’t use on-camera flash for sports photography
Mar 18, 2022
Alex Baker
Are you sitting comfortably? Great! Now, think back 12 years ago. Yes, that would be pre-multiple political upheavals, pre-pandemic and pre-full frame mirrorless cameras. It…
Verizon’s new 5G ad serves up some impressive visual effects to illustrate a world with lag
May 10, 2021
John Aldred
Most commercials don’t interest me these days. But sometimes, you spot one that really grabs your attention. This one from Verizon called The Reset, to promote…
Fujifilm reveals “the truth” about GFX 100S leaks in this brilliant ad
Jan 27, 2021
Dunja Đuđić Kalinin
Plenty of Fujifilm gear has leaked over the years: from instant cameras to medium format. Most recently, we saw the now announced GFX 100S appear…
Here are the new proposed fees for commercial shoots on federal land
Sep 18, 2020
Dunja Đuđić Kalinin
Commercial filmmakers, videographers, and photographers usually need to pay a fee if they want to shoot on every federal land. Right now, however, the fees…
Despite what Sony says, the A7C is not the “world’s smallest and lightest full-frame camera”
Sep 15, 2020
John Aldred
Announced this morning, there is no doubt or question that the new Sony A7C is Sony’s smallest full-frame camera, but in the promotional material for…
You thought this 7-Eleven commercial was CG but it was really shot using a giant robot arm
Aug 3, 2020
John Aldred
I’m not entirely sure how recently the above commercial for 7-Eleven was released (I’m in the UK, not many hhere), but when I first…
Nine steps to shoot an epic beer commercial on a budget
Mar 7, 2020
Dunja Đuđić Kalinin
You know how beer commercials instantly make you wanna crack open a cold one? If you’re into commercial video and photography, Justin Jones and Ted…