DIY Photography

Your one stop shop for everything photo-video

  • News
  • Inspiration
  • Reviews
  • Tutorials
  • DIY
  • Gear
Search

Submit A Story

Lingerie brand Undiz uses AI generated images for billboard ads in French first

May 2, 2023 by Alex Baker 5 Comments

  • Share
  • Tweet
  • Flipboard
  • WhatsApp

Lingerie brand Undiz uses AI generated images for billboard ads in French first

You knew this was going to happen. We all did. It just happened that much quicker than we expected. Major brands are now using Ai generated images to advertise their products instead of choosing the more traditional photographer/human model option.

French lingerie brand Undiz has caused a few ripples recently by using nothing but AI-generated images to advertise its bikini range. Several of these ads have been spotted around Paris on billboards and bus stops.

Obviously, this isn’t a world first. Several leading brands have been experimenting with the medium. However, this is a first for France.

The other interesting aspect is that by French law, manipulated images must be fully disclosed as such. In the top right-hand corner of the image, you can clearly see the words “Image generated by AI” (that’s my official translation, not even Google’s, you’re welcome!).

A first for the French market, Undiz launches their AI generated Summer 2023 campaign. Already on bus stops around Paris they display the legally mandated manipulated image disclaimer. pic.twitter.com/pMwIGt50DT

— LOUIS (@LouisPisano) April 28, 2023

Since the images have been posted on Twitter, they have created quite a bit of discussion. “Je deteste,” says one particularly outspoken comment, no mincing words there, literally saying, “I hate it!” “Their faces look so scary,” and a simple “Ew, it’s hideous” lets you know just how effective this campaign could be.

The ads were created by Cowboys Agency, a French branding company. Looking at their work, they have quite a reputable history with many big-name luxury brands, such as Louis Vuitton, Chloé, and Chanel, to name but a few. Clearly, the majority of their work is along the more traditional routes of big-budget ad campaigns using photography.

I find it refreshing that the company must state that an image has been manipulated. I wish all countries had this directive in place, and in this day and age, I think it’s imperative to know whether an image is ‘real’ or not. Of course, in the case of advertising, the boundaries have always been blurred between reality and creative vision, even with photographs.

However, if we are currently living in The Age of Misinformation, it is only going to get worse in the coming year or two. Soon, most people will not be able to tell the difference between an AI-generated image and a real photograph. It could have detrimental effects on teens’ body image via social media (you thought influencers using Photoshop was bad?).

More worrying could be the effect it has on photojournalism. If we cannot rely on a photograph for the truth, how can we believe that horrific events in history actually happened? We already, unfortunately, have holocaust deniers. This could merely add to their numbers. The sad part, as we know, is that to deny history is to risk repeating it.

We need this transparency. Ai images are flooding photography groups, trying to be passed off as photographs. At the moment, it’s still obvious, even though an AI-generated image managed to fool judges at the Sony World Photography Award last month.

Just like the artist who created that, he was merely trying to ‘generate’ a discussion about AI and the future of generative imaging. This bikini advertisement seems to be doing just that.

Perhaps the Cowboys Agency really knows what it’s doing, they might even sell a few knickers in the process! What do you think? Do you like the ads?

FIND THIS INTERESTING? SHARE IT WITH YOUR FRIENDS!

  • Share
  • Tweet
  • Flipboard
  • WhatsApp

Related posts:

Photographer recreates famous brand ads to point out to the lack of diversity in the industry AI-generated images are now banned from photography website PurplePort AI-generated stock images are coming to Shutterstock Your AI-generated images are now welcome on Adobe Stock

Filed Under: news Tagged With: Advertising, AI, commercial photography, image generators

Alex Baker: from diyphotography.net

About Alex Baker

Alex Baker is a portrait and lifestyle driven photographer based in Valencia, Spain. She works on a range of projects from commercial to fine art and has had work featured in publications such as The Daily Mail, Conde Nast Traveller and El Mundo, and has exhibited work across Europe

« Stock photo website shares its wonderfully weird images and searches
Formula 1 racer nearly crashes into photographers in the pit stop »

Submit A Story

Get our FREE Lighting Book

DIYP lighting book cover

* download requires newsletter signup
DIYPhotography

Recent Comments

Free Resources

Advanced lighting book

Recent Posts

  • My first year with the Mamiya M645 medium format film camera
  • 2023 Milky Way Photographer of the Year contest unveils jaw-dropping winning photos
  • Rare albino giant panda caught on camera in China
  • Astera’s 1,000W output LeoFresnel light uses only 250W of power
  • Non-profit slammed $1,000+ fine for re-sharing an Instagram photo

Udi Tirosh: from diyphotography.netUdi Tirosh is an entrepreneur, photography inventor, journalist, educator, and writer based in Israel. With over 25 years of experience in the photo-video industry, Udi has built and sold several photography-related brands. Udi has a double degree in mass media communications and computer science.

Alex Baker: from diyphotography.netAlex Baker is a portrait and lifestyle driven photographer based in Valencia, Spain. She works on a range of projects from commercial to fine art and has had work featured in publications such as The Daily Mail, Conde Nast Traveller and El Mundo, and has exhibited work across Europe

David Williams: from diyphotography.netDave Williams is an accomplished travel photographer, writer, and best-selling author from the UK. He is also a photography educator and published Aurora expert. Dave has traveled extensively in recent years, capturing stunning images from around the world in a modified van. His work has been featured in various publications and he has worked with notable brands such as Skoda, EE, Boeing, Huawei, Microsoft, BMW, Conde Nast, Electronic Arts, Discovery, BBC, The Guardian, ESPN, NBC, and many others.

John Aldred: from diyphotography.netJohn Aldred is a photographer with over 20 years of experience in the portrait and commercial worlds. He is based in Scotland and has been an early adopter - and occasional beta tester - of almost every digital imaging technology in that time. As well as his creative visual work, John uses 3D printing, electronics and programming to create his own photography and filmmaking tools and consults for a number of brands across the industry.

Dunja Djudjic: from diyphotography.netDunja Djudjic is a multi-talented artist based in Novi Sad, Serbia. With 15 years of experience as a photographer, she specializes in capturing the beauty of nature, travel, and fine art. In addition to her photography, Dunja also expresses her creativity through writing, embroidery, and jewelry making.

Copyright © DIYPhotography 2006 - 2023 | About | Contact | Advertise | Write for DIYP | Full Disclosure | Privacy Policy