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This is how photographers should use Instagram in 2023

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Instagram used to be a great place for still photographers to hang out. That was in the halcyon days before Meta took over the popular social media app, and keeping up with the algorithm became a never-ending game. It’s been tempting to stop posting altogether, especially as Insta seems to be more interested in keeping influencers happy than their regular users.

But does it have to be this way? Is there still a way to use Instagram that can help your photography business? Scott from Tin House Studio seems to think so. Except that most of us are doing it wrong. In this video, Scott shares his personal views and ideas on how to use Instagram to your advantage in 2023.

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Lingerie brand Undiz uses AI generated images for billboard ads in French first

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You knew this was going to happen. We all did. It just happened that much quicker than we expected. Major brands are now using Ai generated images to advertise their products instead of choosing the more traditional photographer/human model option.

French lingerie brand Undiz has caused a few ripples recently by using nothing but AI-generated images to advertise its bikini range. Several of these ads have been spotted around Paris on billboards and bus stops.

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18 Ways to Stand Out in the Crowded Field of Professional Photography

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There are more photographers than ever before. And while I don’t believe that’s necessarily bad, it does create a lot of marketing “noise.” Our mission must be to raise ourselves above that noise so that we become more of a solo instrument, with the din of all the ‘others’ serving as our backup band.

We are constantly getting slammed with information and instructions to “put more out there”, share more images on Instagram, start a TikTok account, post more… more more more more.

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Levi’s using AI generated ‘models’ to sell clothes instead of real humans

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Denim brand Levi’s will be using AI-generated models to showcase and sell their clothes. In an announcement, the company stated that they will be partnering with AI Amsterdam-based digital model studio Lalaland.ai.

Levi’s has said that the move is in order to boost diversity and sustainability, using “hyper-realistic” models “of every body type, age, size and skin tone.”

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First AI model agency opens with no real life photographers or models

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Are you an influencer or own a small brand? Do you need a regular number of photographs to run your business? Do you hate paying for photographers and models? Well, don’t worry because the first AI-based modeling agency has just opened its doors for business.

Deep Agency “offers virtual photo studio services with advanced AI technology for professional photos without leaving home,” according to the website. It’s the creation of Dutch entrepreneur Danny Postma. And he seems to have it in for professional photographers and models.

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Starting out? Don’t try to work your way up the professional ladder

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If you’re an aspiring professional photographer or even an existing pro who wants to get better-paying, bigger clients, then it makes sense to start small and work your way up the ladder, right?

Well, according to Scott Chouciño from Tin House Studio, that advice is completely wrong. Not only that but following that popular advice could actually cause you more problems in the long run and prevent you from realizing your goals.

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Deconstructing two commercial shoot frames

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Creating a commercial shoot from scratch is somewhere between business and art. On the art side, you want to make sure you are proud of what you have created, and on the business side, you have to meet a deadline, keep a budget and deal with a client.

There is a lot to be said on how to manage the business side of such a shoot, but today I want to focus on the artistic side. Specifically, I want to talk about creating a winning frame while keeping budget in mind

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How to collaborate with brands to create your own filmmaking and photography project ideas

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As a creative, more specifically as a Photographer/Film Maker, we tend to get gigs all over the city. From big Production to small, low-budget clients, our commute can be taxing, especially with increased gas prices. Electric cars are surfacing, from trucks and sedans to SUVs; you’ll pretty much see electric vehicles at every corner. This is why I purchased a Tesla Model Y; it’s efficient and roomy for all the gears and equipment I own.

The colour options Tesla provides are minimal. Since Green is my favourite colour, I had to figure out how can I acquire this colour. I have two options: get the car professionally painted or have the vehicle wrapped. So this is when my creativity started to develop a concept. We have seen many sports cars getting covered in a specific colour, and most of them have been eye catchy, so we decided to call them wrapped instead.

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Which of these images was made using CGI and which is a photograph? Can you tell the difference?

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One of the above images was created using a camera and modern commercial lighting with familiar retouching techniques using software such as Photoshop. The other image was rendered using CGI using software such as Blender. They are both top-notch product images, but can you tell which is which?

I won’t tell you the answer just yet (sorry, I know you’re just dying to find out!), however, the use of CGI in product photography is becoming ever more prevalent as technology improves, making the 3D rendering more photo-realistic, faster and subsequently cheaper than traditional commercial photography.

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Popular gym-wear brand slammed for lack of diversity in leaked image from photo shoot

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Active-wear brand Gymshark has provoked anger after a behind-the-scenes image from a recent photoshoot was leaked on Facebook. The image shows 7 models, all of which are no larger than a US size 4. It has since caused an outcry from women demanding representation of larger body sizes.

The behind-the-scenes photo was leaked last week after the brand’s promotional photoshoot in London. Despite obvious efforts towards inclusivity, many commenters felt that Gymshark had fallen short in this aspect.

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