commercial photography

Levi’s using AI generated ‘models’ to sell clothes instead of real humans

Mar 27, 2023 Alex Baker

Denim brand Levi’s will be using AI-generated models to showcase and sell their clothes. In an announcement, the company stated that they will be partnering…



Deconstructing two commercial shoot frames

Nov 13, 2022 Hadar Cohen

Creating a commercial shoot from scratch is somewhere between business and art. On the art side, you want to make sure you are proud of…



How to collaborate with brands to create your own filmmaking and photography project ideas

Oct 11, 2022 Isaac Alvarez

As a creative, more specifically as a Photographer/Film Maker, we tend to get gigs all over the city. From big Production to small, low-budget clients,…



Which of these images was made using CGI and which is a photograph? Can you tell the difference?

May 12, 2022 Alex Baker

One of the above images was created using a camera and modern commercial lighting with familiar retouching techniques using software such as Photoshop. The other…



Popular gym-wear brand slammed for lack of diversity in leaked image from photo shoot

May 3, 2022 Alex Baker

Active-wear brand Gymshark has provoked anger after a behind-the-scenes image from a recent photoshoot was leaked on Facebook. The image shows 7 models, all of…



How to use flash if you don’t like photos to look flashy

Feb 14, 2021 Douglas Fry

  If I lay my cards on the table, in my personal and professional work I prefer to avoid the use of flash in favour…



Ruling: National Park Service can’t ask for commercial filming fees/permits

Jan 26, 2021 Dunja Đuđić Kalinin

Filmmakers, rejoice: thanks to a court case from 2019, you may no longer need to get a permit and pay fees for commercial shoots in…



These are four things photographers should really stop caring about

Dec 9, 2020 Dunja Đuđić Kalinin

If you care about your work and clients, it’s normal that you care about many things related to your job. Obsess about them, even. But…



Here are the new proposed fees for commercial shoots on federal land

Sep 18, 2020 Dunja Đuđić Kalinin

Commercial filmmakers, videographers, and photographers usually need to pay a fee if they want to shoot on every federal land. Right now, however, the fees…



These Are the Main Differences Between Editorial and Commercial Photography

Jul 15, 2020 Dunja Đuđić Kalinin

Editorial and commercial photography are two terms that get confused all the time, especially when you’re new to the craft. The short version: editorial photography…