commercial photography

18 Ways to Stand Out in the Crowded Field of Professional Photography

Apr 25, 2023 Don Giannatti

There are more photographers than ever before. And while I don’t believe that’s necessarily bad, it does create a lot of marketing “noise.” Our mission…



Levi’s using AI generated ‘models’ to sell clothes instead of real humans

Mar 27, 2023 Alex Baker

Denim brand Levi’s will be using AI-generated models to showcase and sell their clothes. In an announcement, the company stated that they will be partnering…



First AI model agency opens with no real life photographers or models

Mar 10, 2023 Alex Baker

Are you an influencer or own a small brand? Do you need a regular number of photographs to run your business? Do you hate paying…



Starting out? Don’t try to work your way up the professional ladder

Jan 25, 2023 Alex Baker

If you’re an aspiring professional photographer or even an existing pro who wants to get better-paying, bigger clients, then it makes sense to start small…



Deconstructing two commercial shoot frames

Nov 13, 2022 Hadar Cohen

Creating a commercial shoot from scratch is somewhere between business and art. On the art side, you want to make sure you are proud of…



How to collaborate with brands to create your own filmmaking and photography project ideas

Oct 11, 2022 Isaac Alvarez

As a creative, more specifically as a Photographer/Film Maker, we tend to get gigs all over the city. From big Production to small, low-budget clients,…



Which of these images was made using CGI and which is a photograph? Can you tell the difference?

May 12, 2022 Alex Baker

One of the above images was created using a camera and modern commercial lighting with familiar retouching techniques using software such as Photoshop. The other…



Popular gym-wear brand slammed for lack of diversity in leaked image from photo shoot

May 3, 2022 Alex Baker

Active-wear brand Gymshark has provoked anger after a behind-the-scenes image from a recent photoshoot was leaked on Facebook. The image shows 7 models, all of…



This is what you should charge for your photography

Nov 15, 2021 Alex Baker

“What should I charge for my photography?” “Where can I go to find out how much to charge?” Commercial photographer and long-standing educator and mentor…



This is why you keep getting nightmare clients and how to stop it

Nov 11, 2021 Alex Baker

The nightmare client. They are everywhere it seems, and if you’re working in any kind of creative business you’ve probably come across at least one…