If you care about your work and clients, it’s normal that you care about many things related to your job. Obsess about them, even. But still, there are some things you shouldn’t really care about. In this video, Scott Choucino gives you four things you should stop caring about because your clients don’t either.
- Gear: yeah, it does matter up to a point, we can’t argue with that. But we have discussed many times why it doesn’t really matter that much, and when you should stop upgrading it.
- Sharpness: your photo can be the sharpest photo in the world, but nothing matters if there’s no content in it. Also, there’s no point obsessing about sharpness if your images will be printed out on a billboard at 15 dpi.
- The number of followers: there are awesome photographers who have tens or hundreds of thousands of followers on Instagram. However, most commercial photographers don’t really have many followers on social media. It’s not something you should obsess about; all that matters is that you create quality content. In addition, it’s more important that you’re followed by potential clients and art buyers, rather than by other photographers or people who’ll just give you likes.
- Explaining the complexity of the shot: you may want to explain to your clients what you’re doing, but the truth is that they don’t care about how complex your lighting setups are. Okay, they may care, but only if they’re photographers themselves. In all other cases, your clients care only about the end result.
It’s important to care about your skill, how to improve and be at the top of your game, but there’s no point in obsessing about so many things. So, every now and then, Scott urges you to give yourself a reality check and remind yourself: “Nobody cares.”