This film student shows Adidas how their commercials should be made

Jan 6, 2017

John Aldred

John Aldred is a photographer with over 20 years of experience in the portrait and commercial worlds. He is based in Scotland and has been an early adopter – and occasional beta tester – of almost every digital imaging technology in that time. As well as his creative visual work, John uses 3D printing, electronics and programming to create his own photography and filmmaking tools and consults for a number of brands across the industry.

This film student shows Adidas how their commercials should be made

Jan 6, 2017

John Aldred

John Aldred is a photographer with over 20 years of experience in the portrait and commercial worlds. He is based in Scotland and has been an early adopter – and occasional beta tester – of almost every digital imaging technology in that time. As well as his creative visual work, John uses 3D printing, electronics and programming to create his own photography and filmmaking tools and consults for a number of brands across the industry.

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German student director Eugen Merher has produced a commercial which really shows the pros how it’s done. Without the fancy CG and special effects of most modern sports commercials, Eugen tells a beautiful story.

A former marathon runner, stuck in a retirement home. After finding a pair of old running shoes, he starts to run once again. He attempts to “break free” (the title of the short film) a number of times, but each time his indoor run is cut short. There’s a twist in the ending, though.

YouTube video

Being able to tell a story in a minute and a half isn’t easy. But that’s exactly what this short film does. And it does it extremely well.

Merher told Huffington Post that he attempted to reach out to Adidas, but received no response.

We tried sending it to [Adidas’] communications department but they didn’t really react.

– Eugen Merheh

While Adidas will still likely see some benefit from this video gaining so many views (it’s currently at around 2 million), they should’ve snapped this guy up while they had the chance. I have a feeling he may be getting plenty of other offers now.

What do you think? Is this what advertising should really be about? Or do you think it’s completely wrong for the type of product? Did you enjoy the story? Let us know in the comments.

[via FastcocreateHuffpost]

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John Aldred

John Aldred

John Aldred is a photographer with over 20 years of experience in the portrait and commercial worlds. He is based in Scotland and has been an early adopter – and occasional beta tester – of almost every digital imaging technology in that time. As well as his creative visual work, John uses 3D printing, electronics and programming to create his own photography and filmmaking tools and consults for a number of brands across the industry.

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14 responses to “This film student shows Adidas how their commercials should be made”

  1. Iain Mack Avatar
    Iain Mack

    Beautiful advert. )

  2. Sean Avatar
    Sean

    Compared to the tripe they call commercials today this is an oscar winner.

  3. markelliot2002 Avatar
    markelliot2002

    Well done….Ditto to what Sean posted about today’s commercials
    all the cgi in world doesn’t ‘move’ people…

  4. Cindy williams Avatar
    Cindy williams

    What an awesome, refreshing commercial! Great job, adidas is nuts if they don’t hire this guy!

  5. Darrell Trammel Avatar
    Darrell Trammel

    That was a moving commercial!

  6. Terry Moore Avatar
    Terry Moore

    Really great commercial

  7. Thomas Graham Avatar
    Thomas Graham

    inspiring! makes me want to “break out” my running shoes.

  8. Vickie Flaugher Avatar
    Vickie Flaugher

    Wonderful work. Kudos.

  9. ettventer Avatar
    ettventer

    Man, that was incredible. Just goes to show that the story will always win.

  10. Ryan Howard Avatar
    Ryan Howard

    God damn it. I got some dust in my eye at the end of watching it.

  11. Laurent Roy Avatar
    Laurent Roy

    Could be named “break free to yourself”… :-)

  12. Barb Divinekitchendiva Avatar
    Barb Divinekitchendiva

    Future potential in this ad.

  13. Frank Nazario Avatar
    Frank Nazario

    wow…