Advertising
When Photographers Become Pitchmen
Dec 14, 2017
Allen Murabayashi
It’s not surprising when camera companies hire photographers to pitch their products. But photographers have also been enlisted to sell other types of products; the…
Woman wins a lawsuit against video company for filming her without her consent
Nov 29, 2017
Dunja Đuđić
Basia Vanderveen from Ottawa sued Waterbridge Media for recording her while she was jogging along the river in Westboro. She has won the lawsuit, and…
From age 0 to 100: this video shows aging of our skin in only 60 seconds
Nov 24, 2017
Dunja Đuđić
Many people don’t feel comfortable in their own skin. Imposed beauty standards and too much Photoshop in ads don’t help at all. Norwegian pharmacist Vitus…
Filmmaker shoots an awesome commercial to sell his girlfriend’s old car
Nov 6, 2017
Dunja Đuđić
In the sea of Craigslist ads or eBay auctions, you need to find a way to stand out if you want to get noticed and…
Women’s suit company reverses gender roles in this advertising campaign using naked men as props
Oct 11, 2017
John Aldred
This advertising campaign is sure to raise a few eyebrows. Suistudio, a company which makes suits for women, has decided to do something a little…
This music video was shot on commercial sets while the client wasn’t looking
Aug 7, 2017
Dunja Đuđić
“How to work in a free music video on set… when the client isn’t looking.” Guys from Droptree Productions show you how they did it,…
This is how to shoot a $2,500,000 car with a $50,000 camera
Jul 31, 2017
John Aldred
There’s only a hundred Pagani Huayra BC in the world, and each one costs a cool $2.5mil. The “BC” in its designation stands for Benny…
Instagram cracks down on stealth advertising with “Paid Partnership” feature
Jun 15, 2017
John Aldred
Instagram’s been trying hard lately to clean up its act. It’s shut down several popular botting services. The so-called Instagram pods also seem to have been…
Gatorade creates animated water man without using CGI
Jun 9, 2017
Dunja Đuđić
Gatorade has released a commercial that features an animated 3D man made of water. Nothing special, you may think. But the man was literally made…
This is the full budget and lighting breakdown on shooting an $8,000 commercial
May 29, 2017
John Aldred
The world of commercial shooting, whether stills or video, is an attractive one. It can be a tough one to break into, but it can…