Many people don’t feel comfortable in their own skin. Imposed beauty standards and too much Photoshop in ads don’t help at all. Norwegian pharmacist Vitus have created an ad that might help people feel good in their own skin and meet all the changes that will come with aging.
The ad shows how out skin changes over a lifespan of 100 years – and it all fits in only 60 seconds. There’s no heavy retouching, just pure, natural beauty of skin of all ages and colors.
The project gathers 101 women from age zero to one hundred. The aim of the project is to show how skin changes over the years, so all of the subjects are filmed almost the same way. There was absolutely no retouching, and the goal was to show that all people are naturally beautiful. When the shooting was over, the creators (Aleksander Erichsen and Thea Emanuelsen) put together “the timelapse of a lifetime.”
Society puts a large pressure on the women that they should look younger than they are. And as my grey hairs and first tiny wrinkles are really starting to show, I’m also facing it myself. One of the models of the project points out that getting older doesn’t make women less beautiful, but they get a different type of beauty. And I can only agree with this. After all, real beauty comes from within.