DIY Photography

Your one stop shop for everything photo-video

  • News
  • Inspiration
  • Reviews
  • Tutorials
  • DIY
  • Gear
Search

Submit A Story

From age 0 to 100: this video shows aging of our skin in only 60 seconds

Nov 24, 2017 by Dunja Djudjic Add Comment

  • Share
  • Tweet
  • Flipboard
  • WhatsApp

Many people don’t feel comfortable in their own skin. Imposed beauty standards and too much Photoshop in ads don’t help at all. Norwegian pharmacist Vitus have created an ad that might help people feel good in their own skin and meet all the changes that will come with aging.

The ad shows how out skin changes over a lifespan of 100 years – and it all fits in only 60 seconds. There’s no heavy retouching, just pure, natural beauty of skin of all ages and colors.

The project gathers 101 women from age zero to one hundred. The aim of the project is to show how skin changes over the years, so all of the subjects are filmed almost the same way. There was absolutely no retouching, and the goal was to show that all people are naturally beautiful. When the shooting was over, the creators (Aleksander Erichsen and Thea Emanuelsen) put together “the timelapse of a lifetime.”

Society puts a large pressure on the women that they should look younger than they are. And as my grey hairs and first tiny wrinkles are really starting to show, I’m also facing it myself. One of the models of the project points out that getting older doesn’t make women less beautiful, but they get a different type of beauty. And I can only agree with this. After all, real beauty comes from within.

[Vitus – A lifetime in 60 seconds via Bored Panda]

FIND THIS INTERESTING? SHARE IT WITH YOUR FRIENDS!

  • Share
  • Tweet
  • Flipboard
  • WhatsApp

Related posts:

The Leica T: A 100 Year-Old Company’s Answer to a New Age Up your landscape photography with these 5 hacks in 100 seconds Video Clip Explores Age Old Conundrum Of Photographers–Do We Really Only Experience Present Time As An Anticipated Memory? OK Go raises the bar again with The One Moment music video shot in just 4.2 seconds

Filed Under: Inspiration Tagged With: advertisements, natural beauty, skin, truth in advertising

Dunja Djudjic: from diyphotography.net

About Dunja Djudjic

Dunja Djudjic is a multi-talented artist based in Novi Sad, Serbia. With 15 years of experience as a photographer, she specializes in capturing the beauty of nature, travel, and fine art. In addition to her photography, Dunja also expresses her creativity through writing, embroidery, and jewelry making.

« This amusing short suggests contouring makeup might have gone too far
The Significance Of A Personal Project »

Submit A Story

Get our FREE Lighting Book

DIYP lighting book cover

* download requires newsletter signup
DIYPhotography

Recent Comments

Free Resources

Advanced lighting book

Recent Posts

  • Here’s a bullet time video booth you can build yourself
  • Ricoh has discontinued the HD PENTAX-DA 21mm F3.2AL Limited silver lens
  • This “stellar flower” unravels the twilight’s evolution in 360 degrees
  • Strobes vs Continuous LEDs – Which is right for you?
  • Wave goodbye to Apple’s My Photo Stream next month

Udi Tirosh: from diyphotography.netUdi Tirosh is an entrepreneur, photography inventor, journalist, educator, and writer based in Israel. With over 25 years of experience in the photo-video industry, Udi has built and sold several photography-related brands. Udi has a double degree in mass media communications and computer science.

Alex Baker: from diyphotography.netAlex Baker is a portrait and lifestyle driven photographer based in Valencia, Spain. She works on a range of projects from commercial to fine art and has had work featured in publications such as The Daily Mail, Conde Nast Traveller and El Mundo, and has exhibited work across Europe

David Williams: from diyphotography.netDave Williams is an accomplished travel photographer, writer, and best-selling author from the UK. He is also a photography educator and published Aurora expert. Dave has traveled extensively in recent years, capturing stunning images from around the world in a modified van. His work has been featured in various publications and he has worked with notable brands such as Skoda, EE, Boeing, Huawei, Microsoft, BMW, Conde Nast, Electronic Arts, Discovery, BBC, The Guardian, ESPN, NBC, and many others.

John Aldred: from diyphotography.netJohn Aldred is a photographer with over 20 years of experience in the portrait and commercial worlds. He is based in Scotland and has been an early adopter - and occasional beta tester - of almost every digital imaging technology in that time. As well as his creative visual work, John uses 3D printing, electronics and programming to create his own photography and filmmaking tools and consults for a number of brands across the industry.

Dunja Djudjic: from diyphotography.netDunja Djudjic is a multi-talented artist based in Novi Sad, Serbia. With 15 years of experience as a photographer, she specializes in capturing the beauty of nature, travel, and fine art. In addition to her photography, Dunja also expresses her creativity through writing, embroidery, and jewelry making.

Copyright © DIYPhotography 2006 - 2023 | About | Contact | Advertise | Write for DIYP | Full Disclosure | Privacy Policy