It’s unlikely you’ll have the desire to go back to full frame after shooting medium format. But in the event that you do, Kipon’s brand new reducing adapter will now let you use Hasselblad medium format lenses with your full-frame Sony E-mount camera bodies.[Read More…]
Why Photographers Use Medium Format Cameras
For most photographers, medium format is overkill–the equivalent of driving a tank to pick up a gallon of milk.
But, there’s no denying that medium format systems have their place in the market, particularly for photographers who need the absolute best image quality with zero compromises.
To explain the differences between medium format and smaller format cameras and why photographers opt for medium format systems, Hasselblad commissioned photographer Karl Taylor to create a video sharing his thoughts, insight and experiences with medium format cameras.[Read More…]
You Can Now Purchase a Hasselblad Rebrand for $500 Less than its Sony Equivalent ($8,500 discount)
Hasselblad was once known for its incredible lineup of medium format cameras. But at some point in the past decade the Swedish company has gained a terrible reputation for taking Sony cameras, wrapping them in unnecessary and over-priced façades and branding them as their own.
One such camera is the Hasselblad HV, a Sony A99 disguised in a gaudy form factor and packaged with a Hasselblad-branded Zeiss 24–70mm f/2.8 lens. Normally, this camera sells for $11,995, but now you can get this full frame DSLR for a mere $3495, a massive savings of $8,500.[Read More…]
Behind The Scenes of a NASA Photo Shoot On The Moon
Back in 1971 Apollo 15 was the most successful manned flight ever achieved, according to NASA.
But the three astronauts aboard the spacecraft weren’t all about the science, as the video below shows. Two of the astronauts took turns to photograph each other on the moon, undoubtedly aware that they’d need epic Facebook profile photos 40 years down the line.
Watch the astronauts bounce around the moon as they captured these iconic images.
Drone Maker DJI Buys ‘Strategic Minority Stake’ To Gain Hasselblad Technology
Chinese Drone manufacturer DJI and the Swedish medium format and aerial camera company announced earlier today that they have formed a ‘corporate partnership’ after DJI acquired a strategic minority stake in Hasselblad.
As DPReview points out, the reason for this move is to help DJI dominate the aerial photography market in the movie-making and surveying sectors, using Hasselblad’s technology and experience.
On the other hand Hasselblad will receive an undisclosed amount of funds, though definitely significant, to help with the development of future products other than medium format cameras.
Despite the partial acquisition, the companies will not be merging any of their businesses and say consumers will not notice any change.
Apollo Mission Images Released, And They Are Out Of This World!
NASA just released the images that were taken from the Apollo mission. Project Apollo Archive took on the tedious job of putting the magazines into a flickr account! There are thousands of images to look through and each one is interesting.
The author of the flickr account stated that the best way to view is in the “Album” view. I have looked through some of the galleries and picked out a few favorites! Check these out after the jump! (no pun intended)
Hasselblad Developed This Manual to Train Astronauts How To Take Photos in Space
We’ve seen a lot from NASA over the years, from original space exploration photos to intriguing experiments to some of the most incredible time-lapse footage you will ever watch. Heck, we’ve even witnessed a moon landing Hasselblad go for three quarters of a million dollars! But, we’re talking mere rocket scientists here, not esteemed photographers with an art school education. So how does one go about training an under-qualified PhD to snap photos while on a road trip around the globe at 17,500 miles an hour?
Intent on proving that anyone can learn to take a picture, Hasselblad, presumably at the behest of the United States government, developed a comprehensive training manual for astronauts. From specific instructions on operating the Hasselblad cameras to basic photography principles, astronauts were put through a crash course before going into space. Here’s a look at the manual…
How To Use Sound Sensors To Freeze Time And Motion
Not to long ago, we showed you how to do a similar, but more budget-friendly, method of using sound detection to fire your shutter using a TriggerTrap and a Canon 600 EX-RT, but now let’s take a look at a slightly more expensive awesome way of doing it. Enter the Broncolor Scorro and a TriggerSmart sound trigger. Those two pieces of equipment paired with several softboxes and a some reflective black plexiglass and you’ve got yourself quite an impressive studio setup to help you get the job done. (Of course, shooting with a Hasselblad doesn’t hurt either.)
The Hassy Used On Moon Landing Was Just Sold For $758,489
If you ever wondered how much some of your used gear can be sold for, looking at this auction may be a good buzz (though totally relevant). The Hasselblad 500 that was used to shoot the landing on the moon was recently auctioned for about 3/4 of million dollars. $758,489 to be exact.
Galerie Westlicht which held the auction, described the gear as “part of the equipment carried by the 1971 Apollo 15 mission, the fourth manned mission to land on the moon”.
Bidding started at about $100,000 and the lucky new owner of the camera is now Japanese businessman Terukazu Fujisawa, founder of Japanese retail chain Yodobashi Camera.[Read More…]
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