Hacking Photography - one Picture at a time
After showing us a few teaser images, and ahead of tomorrow’s announcement of what is expected to be a new medium format mirrorless camera from Hasselblad, images and info have been leaked.
It seems every time a new camera is about to be released, somebody somewhere always slips up and lets content out online before they’re supposed to, although it’s rarely the manufacturer themselves.
Hasselblad are about to make a big “game changing” announcement in a few days and boy have the rumours been flying. but one theory seems to be the most likely at the moment.
Both Photo Rumors and Mirrorless Rumors are reporting that the likelihood that this will be a new high end medium format mirrorless camera, containing the same 50MP sensor as that found in their CFV-50c digital back.
When Hasselblad recently announced their new H6D 50MP and 100MP cameras, one of the lucky photographers they had to help them shoot promotional images for the launch campaign and to test out the H6D’s capabilities was Karl Taylor.
While the results of this shoot have spread across the world over the last couple of weeks, Karl now presents us with a behind the scenes look into how the images were created.
If you think that 400mm f/2.8 is looking expensive in your B&H cart, you might want to think again. Earlier this week, a 50mm f/8 lens used by NASA in its Apollo moon missions sold for just under half a million dollars.[Read More…]
When Hasselblad founder, Victor Hasselblad was approached by the Swedish government in 1941 to see if he had the skills to produce a camera identical to one they had captured, his famous reply was “No, but I can make a better one”.
Today, rather than taking the typical route of camera releases and simply updating the model that preceded it, Hasselblad still looks even at their own products with this same mindset and philosophy in order to develop cameras like the all new H6D from the ground up.
It’s unlikely you’ll have the desire to go back to full frame after shooting medium format. But in the event that you do, Kipon’s brand new reducing adapter will now let you use Hasselblad medium format lenses with your full-frame Sony E-mount camera bodies.[Read More…]
For most photographers, medium format is overkill–the equivalent of driving a tank to pick up a gallon of milk.
But, there’s no denying that medium format systems have their place in the market, particularly for photographers who need the absolute best image quality with zero compromises.
To explain the differences between medium format and smaller format cameras and why photographers opt for medium format systems, Hasselblad commissioned photographer Karl Taylor to create a video sharing his thoughts, insight and experiences with medium format cameras.[Read More…]
Hasselblad was once known for its incredible lineup of medium format cameras. But at some point in the past decade the Swedish company has gained a terrible reputation for taking Sony cameras, wrapping them in unnecessary and over-priced façades and branding them as their own.
One such camera is the Hasselblad HV, a Sony A99 disguised in a gaudy form factor and packaged with a Hasselblad-branded Zeiss 24–70mm f/2.8 lens. Normally, this camera sells for $11,995, but now you can get this full frame DSLR for a mere $3495, a massive savings of $8,500.[Read More…]
Back in 1971 Apollo 15 was the most successful manned flight ever achieved, according to NASA.
But the three astronauts aboard the spacecraft weren’t all about the science, as the video below shows. Two of the astronauts took turns to photograph each other on the moon, undoubtedly aware that they’d need epic Facebook profile photos 40 years down the line.
Watch the astronauts bounce around the moon as they captured these iconic images.
Chinese Drone manufacturer DJI and the Swedish medium format and aerial camera company announced earlier today that they have formed a ‘corporate partnership’ after DJI acquired a strategic minority stake in Hasselblad.
As DPReview points out, the reason for this move is to help DJI dominate the aerial photography market in the movie-making and surveying sectors, using Hasselblad’s technology and experience.
On the other hand Hasselblad will receive an undisclosed amount of funds, though definitely significant, to help with the development of future products other than medium format cameras.
Despite the partial acquisition, the companies will not be merging any of their businesses and say consumers will not notice any change.
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