Chinese Drone manufacturer DJI and the Swedish medium format and aerial camera company announced earlier today that they have formed a ‘corporate partnership’ after DJI acquired a strategic minority stake in Hasselblad.
As DPReview points out, the reason for this move is to help DJI dominate the aerial photography market in the movie-making and surveying sectors, using Hasselblad’s technology and experience.
On the other hand Hasselblad will receive an undisclosed amount of funds, though definitely significant, to help with the development of future products other than medium format cameras.
Despite the partial acquisition, the companies will not be merging any of their businesses and say consumers will not notice any change.
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