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Hasselblad

Is Phase One feeling threatened by mirrorless medium format cameras? Capture One “Unlikely” to support Fuji GFX

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Adobe Lightroom has always faced some stiff competition against Phase One’s Capture One for medium format shooters. Even many photographers using DSLRs have made the switch. If you were hoping to use Capture One with the new Fujifilm GFX, though, you may be out of luck.

Imaging Resource seems to think that Phase One are feeling a little threatened by Fuji’s new mirrorless. But I don’t necessarily think that’s true. At least, no more threatened than they’ve felt about other medium format cameras in the past. According to Phase One support, support is unlikely to come as they don’t want to support “direct competitors of our core business”.

A rare interview with Victor Hasselblad from 1967

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The Hasselblad name is synonymous today with luxury and quality. When you shoot with one, it’s easy to see why. There isn’t a massive amount of information out there on the company’s founder, though. Born in 1906 in Gothenburg, Sweden, Victor ultimately ended up working in his father’s family store. After a familial dispute, he broke off from his father’s family store to open Victor Foto in 1937, specialising in photographic equipment and processing.

He founded Victor Hasselblad AB in 1941, to start producing cameras for the Swedish Air Force. It wasn’t until 1948 that the first civilian Hasselbad cameras arrived. In this video recently released by Hasseblad, we see an interview with the man himself, filmed by Swedish National Television in 1967. It was shot at his home in Råö on the Onsala Peninsula and offers a rare insight into the man and his life.

Hasselbad breaks into the mobile photography market with the help of Motorola

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Hasselblad seem to be going in some interesting directions lately. Between the world’s first medium format mirrorless camera, and their venture with DJI, the world was already quite impressed. This latest announcement, though, has me a little curious.

Let’s start at the beginning. Motorola recently launched the Moto Z Droid phone. This phone allows for what are called “Moto Mods” which are backs that magnetically attach to your phone, increasing functionality. The latest Moto Mod is the Hasselblad True Zoom, which replaces the Moto Z’s camera and adds a 10x optical zoom lens.

DJI and Hasselblad team up to laugh at your puny drone camera with this medium format monster

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What do you get when you cross Hasselblad’s A5D aerial camera with a DJI Matrice 600? The photo above is what you get, and it’s an absolute monster of a flying camera.

DJI bought a “strategic minority stake” in Hasselblad last year, which seems to now be bearing fruit with their first joint product, and the creation of this ultimate aerial photography rig.

It’s official, mirrorless medium format has arrived and it’s awesome

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After the teases and the leaks, it’s now official as Hasselblad launch their X1D Medium Format Digital Mirrorless camera. It is a thing of beauty, and the specs look very impressive. Although, with a price tag of $8995, one would hope so.

It uses the same 50MP CMOS sensor as their new H6D-50c, so the X1D is going to be able to produce the same kind of colour, tone and detail as it’s bigger sibling, but in a much smaller package.

Hasselblad’s new medium format mirrorless X1D camera leaked

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After showing us a few teaser images, and ahead of tomorrow’s announcement of what is expected to be a new medium format mirrorless camera from Hasselblad, images and info have been leaked.

It seems every time a new camera is about to be released, somebody somewhere always slips up and lets content out online before they’re supposed to, although it’s rarely the manufacturer themselves.

Hasselblad tease with new “Game Changer” possibly 50MP mirrorless camera

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Hasselblad are about to make a big “game changing” announcement in a few days and boy have the rumours been flying. but one theory seems to be the most likely at the moment.

Both Photo Rumors and Mirrorless Rumors are reporting that the likelihood that this will be a new high end medium format mirrorless camera, containing the same 50MP sensor as that found in their CFV-50c digital back.

This is how you photograph paint colliding in mid air using the Hasselblad H6D

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When Hasselblad recently announced their new H6D 50MP and 100MP cameras, one of the lucky photographers they had to help them shoot promotional images for the launch campaign and to test out the H6D’s capabilities was Karl Taylor.

While the results of this shoot have spread across the world over the last couple of weeks, Karl now presents us with a behind the scenes look into how the images were created.

The new Hasselblad H6D boasts 4K video, 100MP sensor and a touch screen

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When Hasselblad founder, Victor Hasselblad was approached by the Swedish government in 1941 to see if he had the skills to produce a camera identical to one they had captured, his famous reply was “No, but I can make a better one”.

Today, rather than taking the typical route of camera releases and simply updating the model that preceded it, Hasselblad still looks even at their own products with this same mindset and philosophy in order to develop cameras like the all new H6D from the ground up.

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