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Hasselblad

A big dumb button

Jun 30, 2017 by Sid Ceaser 13 Comments
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My wife Sara and I used to have this running joke leading up to her birthday each year.  Each year I’d say “Honey!  What would you like for your birthday?”

and she would reply “I’d like a Hasselblad”.  Usually with a big smile on her face, in a wink-wink-nudge-nudge kind of way.

Then I’d say “Ha ha, no, seriously, what would you like?” and we’d both laugh and move on to more serious things.

Hasselblad.  The 500c/m.  Man.  That camera.  It’s like the Rolls Royce of cameras.  It would send shivers down our spines and we’d get all giggly any time we’d talk about it.

Hasselblad.  We both wanted one.  For me, the Hasselblad 500c/m is the perfect camera.  It’s this beautiful, perfect melding of function and art mixed together.  It really is a work of art; this little square box and can come all apart and attach to other things to make other types of cameras.  If he was a Transformer he’d be the classiest one.  He’d probably have a swirly moustache and wear a top hat and speak in an elegant accent.

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Hasselblad introduces A6D-100c, their new 100MP aerial camera

May 18, 2017 by Dunja Djudjic Add Comment
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Hasselblad has announced the latest innovation in their range of aerial cameras. They have introduced their latest model, Hasselblad A6D-100c, a 100MP medium format aerial camera. It’s built upon its previous models, but with improved features and higher resolution.

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Calibrating your Epson v700 workflow with a $16,000 Hasselblad Flextight

May 2, 2017 by Lee Johnson Add Comment
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I recently had a few prints made from some medium format negatives. The prints are for a specific purpose so I wanted them to be of the highest quality possible, this meant taking them to a local specialist where the film was scanned with a Hasselblad Flextight X1. The Flextight is about the best quality scan you can get, before moving up to dedicated drum scans that can be messy, time consuming, and expensive.

I realised I could use this as an opportunity to compare how good my Epson v700 scanner is to the Flextight scans, and also to try to improve the scans from my v700 by calibrating the workflow. You could also apply this to the v800 models of this scanner as they are effectively the same. Note that I’m not considering wet scanning, as I’m dealing with medium format film.

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DJI and Hasselblad’s “new” aerial photography platform is a flying 100MP medium format camera

Apr 26, 2017 by John Aldred Add Comment
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DJI have just announced the “World’s First 100-Megapixel Integrated Aerial Photography Platform”. And it’s a beast of a rig. Made with a DJI Matrice 600 with Ronin-MX gimbal and Hasselblad H6D-100c, it’s definitely a force to be reckoned with. But it’s not really a “World’s First” anything, or even all that new. It uses a drone that you can already buy, a gimbal you can already buy, and a camera you can already buy.

It’s essentially a 100MP upgrade to their previous medium format drone which houses the Hasselblad A5D. I am a little surprised it’s using the same Ronin-MX as the previous drone, given the recent Ronin 2 announcement. Although the Ronin-MX is no slouch, either.

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The next mirrorless medium format cameras may have 100MP sensors and great low light performance

Apr 5, 2017 by John Aldred 4 Comments
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Recently, Charbax at ArmDevices visited the Sony stand at CeBIT when he noticed a couple of large sensors on display. Also on the wall behind them he spotted Sony’s medium format sensor roadmap. This roadmap shows two very promising sensors on the way for 2018.

The first is the IMX461, a 100MP upgrade to the current 50MP IMX161 sensor which resides inside the Hasselblad X1D-50c and Fuji GFX 50S cameras. It would have the same physical size with double the resolution. This could hint at a pretty substantial upgrade in the next X1D and GFX models from Hasselblad and Fuji, respectively. The second is a new 150MP sensor to replace the IMX 211, as used inside the Phase One XF 100MP.

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10 Things I’ve Learned from 10 Years Shooting with a Hasselblad

Mar 9, 2017 by Lee Johnson Add Comment
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This year marks the point at which I have been using Hasselblad cameras for over a decade. My first was a 201F in 2007, before moving to a 203FE in 2011 and adding a 202FA in 2015. They’re the classic 6×6 V series models, although have some additions on the more familiar 500 series that I will get into later. Over the years I’ve put several hundred rolls of film through the various cameras, not a great deal but enough to appreciate the idiosyncrasies inherent in shooting with medium format.

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Hasselblad are introducing four new XCD lenses for the X1D medium format mirrorless camera

Feb 28, 2017 by John Aldred Add Comment
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Hasselblad’s X1D camera was announced last year with much fanfare. The world’s first mirrorless medium format camera. It’s been out for a little while now, and seem to have received nothing but praise. Now, Hasselblad are introducing four new lenses to the XCD lineup designed specifically for the X1D system.

The first new lens is the Hasselblad XCD 120mm f/3.5 Macro. This expands the X1D lens lineup which currently includes the XCD 30mm f/3.5, 45mm f/3.5 and 90mm f/3.2 lenses. The XCD 120mm f/3.5 is slated for release in June. Like the other XCD lenses, the XCD 120mm features an integral shutter offering full flash sync up to 1/2000th of a second.

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DJI acquires Hasselblad, report says

Jan 5, 2017 by Udi Tirosh 11 Comments
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Hasselblad owners, are you ready to own a Chinese camera? If this report from Luminous Landscape is correct, you already are. and no this is not April’s fools.

According to Luminous Landscape DJI has increased their shares part in Swedish camera maker Hasselblad and are now the majority share holders. This practically makes them the owners of the company.

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A rare interview with Victor Hasselblad from 1967

Oct 26, 2016 by John Aldred Add Comment
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The Hasselblad name is synonymous today with luxury and quality. When you shoot with one, it’s easy to see why. There isn’t a massive amount of information out there on the company’s founder, though. Born in 1906 in Gothenburg, Sweden, Victor ultimately ended up working in his father’s family store. After a familial dispute, he broke off from his father’s family store to open Victor Foto in 1937, specialising in photographic equipment and processing.

He founded Victor Hasselblad AB in 1941, to start producing cameras for the Swedish Air Force. It wasn’t until 1948 that the first civilian Hasselbad cameras arrived. In this video recently released by Hasseblad, we see an interview with the man himself, filmed by Swedish National Television in 1967. It was shot at his home in Råö on the Onsala Peninsula and offers a rare insight into the man and his life.

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Hasselbad breaks into the mobile photography market with the help of Motorola

Sep 1, 2016 by John Aldred 4 Comments
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Hasselblad seem to be going in some interesting directions lately. Between the world’s first medium format mirrorless camera, and their venture with DJI, the world was already quite impressed. This latest announcement, though, has me a little curious.

Let’s start at the beginning. Motorola recently launched the Moto Z Droid phone. This phone allows for what are called “Moto Mods” which are backs that magnetically attach to your phone, increasing functionality. The latest Moto Mod is the Hasselblad True Zoom, which replaces the Moto Z’s camera and adds a 10x optical zoom lens.

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Udi Tirosh: from diyphotography.netUdi Tirosh is an entrepreneur, photography inventor, journalist, educator, and writer based in Israel. With over 25 years of experience in the photo-video industry, Udi has built and sold several photography-related brands. Udi has a double degree in mass media communications and computer science.

Alex Baker: from diyphotography.netAlex Baker is a portrait and lifestyle driven photographer based in Valencia, Spain. She works on a range of projects from commercial to fine art and has had work featured in publications such as The Daily Mail, Conde Nast Traveller and El Mundo, and has exhibited work across Europe

David Williams: from diyphotography.netDave Williams is an accomplished travel photographer, writer, and best-selling author from the UK. He is also a photography educator and published Aurora expert. Dave has traveled extensively in recent years, capturing stunning images from around the world in a modified van. His work has been featured in various publications and he has worked with notable brands such as Skoda, EE, Boeing, Huawei, Microsoft, BMW, Conde Nast, Electronic Arts, Discovery, BBC, The Guardian, ESPN, NBC, and many others.

John Aldred: from diyphotography.netJohn Aldred is a photographer with over 20 years of experience in the portrait and commercial worlds. He is based in Scotland and has been an early adopter - and occasional beta tester - of almost every digital imaging technology in that time. As well as his creative visual work, John uses 3D printing, electronics and programming to create his own photography and filmmaking tools and consults for a number of brands across the industry.

Dunja Djudjic: from diyphotography.netDunja Djudjic is a multi-talented artist based in Novi Sad, Serbia. With 15 years of experience as a photographer, she specializes in capturing the beauty of nature, travel, and fine art. In addition to her photography, Dunja also expresses her creativity through writing, embroidery, and jewelry making.

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