Hasselblad
Hasselblad Brings 100MP, HDR, and Faster AF to Medium Format With The New X2D II 100C
Hasselblad has just unveiled the X2D II 100C, its latest medium format flagship, and alongside it a new standard zoom, the XCD 2,8–4/35–100E. This is…
Exclusive DIYP report: phone fakes a Hasselblad lens
If you are in the market for a Hasselblad phone, you’ll probably end up with a OnePlus unit, as they have a long collaboration with Hassy. The…
Hasselblad launches the XCD 3,4/75P: a portable powerhouse for portrait perfectionists
Hasselblad just unveiled the newest member of its XCD Portable (P) series, the XCD 3,4/75P. This lightweight standard lens, priced at $2,229 USD, aims to…
Hasselblad goes wide with its new XCD 20-35mm f/3.2-4.5 E zoom lens
Hasselblad has gone even wider for its newest lens release. It’s not a prime like the recently released Hasselblad XCD 25mm f/2.5 ($3,699), but it…
Hasselblad Masters unveils stunning winners from record-breaking 2023 contest
The prestigious Hasselblad Masters photography competition has unveiled its 2023 winners. This year, a record-breaking 85,000 entries were submitted by photographers worldwide, marking a significant…
Hasselblad XCD 2,5/25V is the widest lens in the XCD V Series lineup
Hasselblad has announced a new 25mm f/2.5 ultra-wide-angle lens for Hasselblad X system cameras. It’s the Hasselblad XCD 2,5/25V and while it’s not the widest…
I have been shooting Hasselblad for over 20 years, and I am in love with the 907X CFV 100C system
As a photographer with over two decades of experience shooting exclusively with Hasselblad cameras, I’ve developed a deep appreciation for the craftsmanship and image quality…
Laowa launches five new lenses for DJI DL and Hasselblad XCD Mount
Venus Optics has announced a bunch of new lenses. Two of them are for DJI’s DL mount, with the remaining three for the medium-format Hasselblad…
This photographer challenges beauty conventions through abstracts and close-ups
Hasselblad Heroines is highlighting accomplished female photographers, sharing their experiences, industry challenges, and artistic inspirations through images and interviews. The 2024 campaign features Slovakian beauty…
Photographer shows a simple way to use any film paper with vintage Hasselblad
Italian photographer Ursula Ferrara has shown us some exciting experiments before. She built a 16″ x 20″ camera entirely from scratch, made a lens with…






































