Is Phase One feeling threatened by mirrorless medium format cameras? Capture One “Unlikely” to support Fuji GFX

Jan 3, 2017

John Aldred

John Aldred is a photographer with over 20 years of experience in the portrait and commercial worlds. He is based in Scotland and has been an early adopter – and occasional beta tester – of almost every digital imaging technology in that time. As well as his creative visual work, John uses 3D printing, electronics and programming to create his own photography and filmmaking tools and consults for a number of brands across the industry.

Is Phase One feeling threatened by mirrorless medium format cameras? Capture One “Unlikely” to support Fuji GFX

Jan 3, 2017

John Aldred

John Aldred is a photographer with over 20 years of experience in the portrait and commercial worlds. He is based in Scotland and has been an early adopter – and occasional beta tester – of almost every digital imaging technology in that time. As well as his creative visual work, John uses 3D printing, electronics and programming to create his own photography and filmmaking tools and consults for a number of brands across the industry.

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Adobe Lightroom has always faced some stiff competition against Phase One’s Capture One for medium format shooters. Even many photographers using DSLRs have made the switch. If you were hoping to use Capture One with the new Fujifilm GFX, though, you may be out of luck.

Imaging Resource seems to think that Phase One are feeling a little threatened by Fuji’s new mirrorless. But I don’t necessarily think that’s true. At least, no more threatened than they’ve felt about other medium format cameras in the past. According to Phase One support, support is unlikely to come as they don’t want to support “direct competitors of our core business”.

It shouldn’t really come as much surprise, though. It’s nothing new. Capture One also won’t be supporting the Hasselblad X1D, but these two cameras don’t really show a new “threat” that Phase One may be feeling. Capture One doesn’t support any Hasselblad bodies. In fact, it doesn’t officially support any medium format cameras other than those made by Phase One (which includes Mamiya, now that they own them).

It is unlikely that we will support the Fuji GFX 50s – we have a long standing policy of not providing support to direct competitors of our core business.”

– Phase One Technical Support

Phase One have no problems supporting DSLRs and small sensor mirrorless in Capture One, though. You can see the full list of compatible cameras here, and there’s over 400 of them. Pentax users have managed to sort out a workaround with capturefix, allowing them to work with Pentax 645 files in Capture One. So, hopefully some bright spark will figure out something similar to allow Capture One to work with the Fuji GFX, too.

The wording of the response from Phase One Tech Support is interesting, though. Not supporting the more expensive Hasselblads is understandable. But are the Hasselblad X1D and Fuji GFX really “competitors of our core business”? Do Hasselblad predict that their X1D will start eating away at sales of their own larger bodies? When Phase One’s systems going up to around $50k, can an $9k body keep up?

Of course, it could be that Phase One are going to jump on the mirrorless medium format bandwagon and release something of their own, too.

What do you think? Are Phase One feeling “threatened” by the new medium format mirrorless cameras? Or is it just business as usual? Do you think Capture One should support competing hardware? And why? Could this response be a sign that Phase One also have a mirrorless medium format in the works? Let us know in the comments.

[Fuji Rumors via Imaging Resource]

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John Aldred

John Aldred

John Aldred is a photographer with over 20 years of experience in the portrait and commercial worlds. He is based in Scotland and has been an early adopter – and occasional beta tester – of almost every digital imaging technology in that time. As well as his creative visual work, John uses 3D printing, electronics and programming to create his own photography and filmmaking tools and consults for a number of brands across the industry.

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7 responses to “Is Phase One feeling threatened by mirrorless medium format cameras? Capture One “Unlikely” to support Fuji GFX”

  1. Louis Amore Avatar
    Louis Amore

    such wankers, good

  2. Cesar Sales Avatar
    Cesar Sales

    Phase One has nothing to fear from other systems. But why should they invest in the R&D to support a competitor’s system that will consist of <1% of the market? Capture One users appreciate the power and professionalism of the software – if someone really wants the Fuji, it's my guess that the software is the last thing that will stop them. Likewise, C1 users are unlikely to jump to the more amateur Lightroom just because some camera came along. Few Fuji users use C1 already – it's not like they're abandoning a large portion of their user base. As a Nikon user, I would never dump C1 just for a slightly larger sensor.

  3. Jerry Fill Avatar
    Jerry Fill

    They just hate competition. They did the same with my 645z :(

  4. Deep Dish Avatar
    Deep Dish

    Not surprising at all, but it’s still a shame. I’ve been eyeing the Pentax 645 Z for a while now, and one of the reasons I haven’t pulled the trigger yet is because C1P doesn’t support it.

    1. Jason Inman Avatar
      Jason Inman

      you can get plug-in software to overcome that and still use C1.

      1. Deep Dish Avatar
        Deep Dish

        What software?

  5. Free_World Avatar
    Free_World

    Phase One are (unts.