Digital medium format cameras hit the market in 1992, with Leaf’s release of the DCB. At the time, this 4mp back launched what would be a tremendous resurgence of medium format photography, primarily within commercial and portrait markets. But why? These systems cost anywhere from 4-10 times what flagship DSLRs cost. Are they really that much better?
Phase One breaks with tradition and opens up Capture One to Fuji medium format cameras
Well, this is a pleasant surprise that’s going to make a lot of Fuji shooters very happy. Particularly those with the GFX 50S. Phase One has teamed up with Fuji to offer support for all Fuji models, including Fujifilm Film Simulations, and tethered support for a bunch of Fuji camera models.
Phase One announces 150MP IQ4 “Infinity” camera system
Phase One has today announced their new IQ4 camera system; Successor to its already very impressive IQ3 camera system. The IQ4 is built on Phase One’s new “Infinity Platform”, the basis for which was introduced with the XF camera body in 2015. Essentially a modular system, allowing you to upgrade different components as necessary.
The new IQ4 series comes with three cameras, the XF IQ4 150MP camera, the IQ4 150MP Achromatic and the IQ4 100MP Trichromatic, each offering their own distinct advantages. And before anybody says anything… Yes, they have dual card slots.
New Phase One drone camera will have a 44×33 100MP Sony sensor
Phase One has just announced the iXM 100MP camera for aerial imaging. It boasts Sony’s medium-format sensor which will also be used in Fuji GFX-100S and Hasselblad X1D-100c.
Capture One 11.1 update offers new workflow improvements and camera support
Capture One seems to be growing rapidly in popularity. Since Adobe’s decision to split Lightroom up into multiple products, and ditch the perpetual license they promised would be around forever, more and more are making the switch to Capture One. Now they’ve announced the first major update to Capture One 11 with an 11.1 release. It offers workflow improvements for bulk editing, as well as support for a lot of recent camera & lens releases.
Here’s what images from a $63,000 camera look like
What’s the most expensive camera you’ve ever had the chance to have in your hands? The Art of Photography’s Ted Forbes has tested the camera I think most of us will never have the chance to hold: a $63,000 Phase One XF medium format with the IQ3 monochrome back.
$63,000 is certainly quite a lot, but according to Ted, this camera setup is a game changer. With the 101 MP sensor and design to capture light past the visual spectrum, you’d expect a miracle from this setup. And judging from the video – the miracle is what you get.
Phase One takes on the human eye with new $45,000 IQ3 100MP Trichromatic digital back
Phase One have today introduced a new variant of their IQ3 100MP digital back. The IQ3 100MP Trichromatic. Featuring a new Bayer filter CMOS sensor design, developed in partnership with Sony, the IQ3 100MP Trichromatic attempts to replicate how the human eye sees colour.
The technology, Phase One say, promises that the Trichromatic back will bring “unsurpassed colour quality to the hands of the finest photographers across the globe”. A pretty bold claim to make, but knowing Phase One, they wouldn’t make it if they didn’t feel they could back it up.
This is how to shoot a $2,500,000 car with a $50,000 camera
There’s only a hundred Pagani Huayra BC in the world, and each one costs a cool $2.5mil. The “BC” in its designation stands for Benny Caiola, the first person to ever buy a Pagani automobile. With a Mercedes AMG designed V12 bi-turbo engine built exclusively for Pagani and pulling more than 750bhp, it’s a beast of a car.
When it comes time to photograph it, one also needs a beast of a camera. So, LA based automotive photographer Richard Thompson chose the Phase One XF 100MP for this Huayra BC advertising shoot. They also shot a behind the scenes video, so we can see what goes into a shoot like this.
Phase One announces IQ3 100MP Achromatic, a 100MP B&W medium format digital back
Phase One has announced IQ3 100MP Achromatic, their new achromatic medium format digital back. It’s produced without Bayer color filter, which means it captures no color information. It produces monochromatic images in high resolution and details, without the distraction of colors. It provides 101 MP resolution and ISO range from 200 to 51,200, which makes it the most light-sensitive camera of its kind. It’s
Is Phase One feeling threatened by mirrorless medium format cameras? Capture One “Unlikely” to support Fuji GFX
Adobe Lightroom has always faced some stiff competition against Phase One’s Capture One for medium format shooters. Even many photographers using DSLRs have made the switch. If you were hoping to use Capture One with the new Fujifilm GFX, though, you may be out of luck.
Imaging Resource seems to think that Phase One are feeling a little threatened by Fuji’s new mirrorless. But I don’t necessarily think that’s true. At least, no more threatened than they’ve felt about other medium format cameras in the past. According to Phase One support, support is unlikely to come as they don’t want to support “direct competitors of our core business”.
