When Fujifilm announced they were discontinuing FP-100C peel-apart instant film, a lot of people were understandably a little saddened by the news. It ended with a claim of reduced sales, forcing the termination of production. But while it may not be Fujifilm that’s doing it, peel-apart instant film is coming back, thanks to ONE INSTANT.
Fujifilm announces new firmware feature updates for the X-T3, X-H1 and GFX 50S
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Fujifilm has announced release dates of new firmware for the X-T3, X-H1 and GFX 50S to add some new features. Amongst others, the GFX 50S gets 35mm “full frame” crop mode support when using a GF lens and H mount adapter, the X-T3 gets 4K HDR and the X-H1 sees improved in-body image stabilisation.
“Fuji will never go full frame” says Fujifilm general manager
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If you’re a Fuji shooter (or even if you’re not) that was hoping they’d one day go full frame, then your dreams just got crushed. In an interview by DPReview at this year’s Photokina, with Fujifilm General Manager, Toshihisa Iida, they were told in no uncertain terms that Fujifilm will not be going full frame.
Phase One breaks with tradition and opens up Capture One to Fuji medium format cameras
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Well, this is a pleasant surprise that’s going to make a lot of Fuji shooters very happy. Particularly those with the GFX 50S. Phase One has teamed up with Fuji to offer support for all Fuji models, including Fujifilm Film Simulations, and tethered support for a bunch of Fuji camera models.
Fujifilm Instax Square SQ20 is an analog-digital hybrid that also shoots video
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Fujifilm has announced the latest addition to its instant camera family. The Fujifilm Instax Square SQ20 is coming to replace the Instax Square SQ10, which was released last year. Just like its predecessor, it’s an analog-digital hybrid. But along with other improvements, it packs an interesting innovation for an instant camera: video shooting.
These are the first hands-on looks at the compact and “affordable” Fujifilm GFX 50R
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The Fujifilm GFX 50R was rumored for a while, and ahead of Photokina 2018, it was finally officially announced. Now that we know the specs, he price and the availability of the camera, a few hands-on looks have arrived as well to show us what the camera is like in action. Here’s the summary of the hands-on videos we’ve found so far.
Fujifilm announces the world’s first 33mm f/1 AF lens for mirrorless cameras
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Back in July, we heard something about the upcoming 33mm f/1 AF lens from Fujifilm. At the company’s Photokina presentation, it has officially announced this lens, which will be the first of its kind.
Fujifilm to announce development of new 100MP GFX 100S medium format mirrorless camera on September 25th
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Well, I had a feeling this one might be coming. With anticipated price drop on the GFX 50S and rumours of slightly more budget-friendly GFX 50R, a new 100MP body was almost certainly on the cards. Now, according to Fuji Rumors, the Fuji GFX 100S will be announced on September 25th during the press briefing at Photokina 2018. Or at least, they’ll be announcing the development of it.
Fujifilm X-T3 vs. Panasonic GH5: how do they compare for video shooting?
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The Fujifilm X-T3 is just out, and on paper, it seems like a pretty powerful piece of gear. Jordan Drake of DPReview tested it out for video shooting and compared it to his favorite Panasonic GH5. So, let’s see how the two cameras compare and if the new X-T3 is capable of meeting the videographers’ criteria.
Why you might want to shoot in black & white even when shooting RAW
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Photographer Kevin Mullins is often asked why he chooses to shoot his camera in black & white, even when shooting raw. So often, in fact, that he finally made a video explaining why he chooses to work this way.
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