Hasselblad
The next mirrorless medium format cameras may have 100MP sensors and great low light performance
Recently, Charbax at ArmDevices visited the Sony stand at CeBIT when he noticed a couple of large sensors on display. Also on the wall behind…
10 Things I’ve Learned from 10 Years Shooting with a Hasselblad
This year marks the point at which I have been using Hasselblad cameras for over a decade. My first was a 201F in 2007, before…
Hasselblad are introducing four new XCD lenses for the X1D medium format mirrorless camera
Hasselblad’s X1D camera was announced last year with much fanfare. The world’s first mirrorless medium format camera. It’s been out for a little while now,…
Fujifilm announce new X-T20 and X100F bodies and a $6,499 price tag on the medium format GFX
Fujifilm have today announced two new X-Series cameras, the X100F and X-T20, along with a new XF 50mm f/2 R WR lens. The X100F represents the…
DJI acquires Hasselblad, report says
Hasselblad owners, are you ready to own a Chinese camera? If this report from Luminous Landscape is correct, you already are. and no this is…
Is Phase One feeling threatened by mirrorless medium format cameras? Capture One “Unlikely” to support Fuji GFX
Adobe Lightroom has always faced some stiff competition against Phase One’s Capture One for medium format shooters. Even many photographers using DSLRs have made the…
A rare interview with Victor Hasselblad from 1967
The Hasselblad name is synonymous today with luxury and quality. When you shoot with one, it’s easy to see why. There isn’t a massive amount…
Hasselbad breaks into the mobile photography market with the help of Motorola
Hasselblad seem to be going in some interesting directions lately. Between the world’s first medium format mirrorless camera, and their venture with DJI, the world was…
DJI and Hasselblad team up to laugh at your puny drone camera with this medium format monster
What do you get when you cross Hasselblad’s A5D aerial camera with a DJI Matrice 600? The photo above is what you get, and it’s…
It’s official, mirrorless medium format has arrived and it’s awesome
After the teases and the leaks, it’s now official as Hasselblad launch their X1D Medium Format Digital Mirrorless camera. It is a thing of beauty, and…









































