Last week, a rumor started circulating that Fujifilm would not be attending Photokina 2020. Now it’s officially confirmed: Fujifilm is bailing out.
Photokina has confirmed that three major camera companies will not attend the 2020 show. Nikon, Leica and Olympus will not be a part of the show in May 2020, and it seems to be official – it has been confirmed in Photokina’s press release.
Well, this will come as a bit of a shock, especially to all of those people who decided to skip Photokina this year in order to attend the next scheduled Photokina in May 2019. The German Photo Industry Association (PIV) has now decided that there will be no Photokina 2019. Instead, the new annual show cycle will begin in 2020 – just like many of us suggested they should’ve done from the beginning.
Photokina is the highlight of many photographers calendars. It’s the largest photography trade event in the world. It’s so big, that it only happens once every two years, in Cologne, Germany. But that is all set to change. Photokina is now becoming an annual event. DIYP went to the last Photokina in September 2016. The next one is still scheduled September 2018. But after that, we won’t have to wait two years.
Not only is it turning into an annual event, but as of 2019, it’s also shifting to much earlier in the year. Traditionally, Photokina has been held in September, but after September 2018, we only have to wait a mere 8 months for the next Photokina in May 2019. And it’ll happen annually in May each year from that point forward.
Big photography shows happen all around the world. Some are much bigger than others, but are even the big ones worth going to? It’s a question I see asked quite often online, especially at the moment. The Photography Show is the biggest one here in the UK and it’s on next month. I’m going, and I’d probably still be going even if I weren’t covering it for DIYP. For me, they are worth it. But I know a lot of people who aren’t going, and don’t really see the point.
Having recently attended WPPI in Las Vegas, Joe Edelman tackles this question head on in his new video. There are some downsides to these shows, as there is with almost anything in life. But there are many positives and benefits, too, which Joe talks about. Sometimes it’s the opportunity to learn. Perhaps it’s to play with a shiny new toy you’ve been thinking about buying. Maybe you just go for the networking.
We are keeping a close eye on YI. initially dubbed as the GoPro killer, YI has been growing. They have a gimbal out, a drone in the planning and a mirrorless camera. I thought it would be very interesting to speak with YI CEO, Mr. Sean Da, about the past, present and future of YI.
It is clear that YI is very technology focused. When we talked with, Mr. Sean Da, he was not telling a lifestyle story about mountain climbing, surfing or parachuting. He was simply saying, we have the best camera in the market. This is a really interesting approach to the market, but I think it is also one of the companies weak spots. A lot of the market is not being sold on tech, it is being sold on stories and I think that YI will have to pivot that was if they want to conquer the market.
Everybody wants to know what Sigma plans for the future. Ever since they launched the ART line, the company has been getting nothing but praise.
While there is a huge focus on Sigma’s lenses, the company’s camera line does not “suffer” from the same success. I mean Sigma’s lenses are a viable option when looking for a camera, but I don’t really think photographers are considering them seriously when deciding on a new body. So here is the million dollar question, why are Sigma making cameras in the first place?
With both GoPro and DJI announcing their new small flagships (can you say small flagship?), Yuneec’s new drone announcements kinda went under the radar.
Rather than making a full fledged, full capacity drone, Yuneec madea small “selfie” drone – The Breeze 4k – that is limited in features, but has a low price tag.
What do you think about Lensbaby? It’s kind of a odd chicken, right? On one hand, they are making $100 “cheap toy lenses”, but they they started making “object of desire”, high end $500 lenses. This change is fascinating, and definitely shows a change in how Lensbaby is perceived (by photographers, but also by itself).
We sat down with Ken Mitchell, Lensbaby president for a chat during Photokina 2016 and listened for some of his insights and his plans for Lensbaby as a company.