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Yashica’s new camera and film funded on Kickstarter despite the digiFilm Y35 fail

May 13, 2019 by Dunja Djudjic Add Comment

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After the digiFilm Y35 fiasco, one would think that nobody would ever buy anything from Yashica. However, the company doesn’t seem to give up and it recently launched three new cameras and two films on Kickstarter. And it seems that photographers are willing to give Yashica a second chance – the project has already been funded, 18 days before the campaign is over.

When the digiFilm Y35 was announced in 2017, many fans of the legendary Yashica brand got excited. The campaign raised the impressive $1.28 million, way beyond the funding goal. And everything seemed fine until the shipping began. First of all, many backers haven’t received their camera to this day. And those who have probably wish that they’d never backed this project. The camera turned out to be a piece of junk and nothing but a plastic toy. It’s not entirely useless if you need a toy camera, but I’d say it’s a little overpriced in this case.

Still, the major fail of the digiFilm 35 didn’t seem to discourage Yashica. After teasing a new 35mm film with some terrible photoshopped images, the company launched the Kickstarter campaign for it, plus three cameras and one more film. At the time of writing this, $15,133 has been pledged of $12,740 goal for Yashica’s new cameras and films. I don’t think the campaign will be as successful as the one for the digiFilm Y35 (before everyone figured out how crappy it was). Still, this is already enough to get the new toys gear into production, and I sure hope they will perform better than the analog-digital Y35.

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Related posts:

Yashica’s Y35 DigiFilm camera raises $1.28M on Kickstarter Kickstarter campaign reveals Yashica Digifilm Y35 updates Angry backers of Yashica digiFilm Y35 report multiple camera issues After its digiFilm fail, Yashica launches a 35mm film. Photographers are furious

Filed Under: Gear Tagged With: Film Photography, kickstarter, kickstarter campaign, Yashica, Yashica digiFilm Y35

Dunja Djudjic: from diyphotography.net

About Dunja Djudjic

Dunja Djudjic is a multi-talented artist based in Novi Sad, Serbia. With 15 years of experience as a photographer, she specializes in capturing the beauty of nature, travel, and fine art. In addition to her photography, Dunja also expresses her creativity through writing, embroidery, and jewelry making.

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Dunja Djudjic: from diyphotography.netDunja Djudjic is a multi-talented artist based in Novi Sad, Serbia. With 15 years of experience as a photographer, she specializes in capturing the beauty of nature, travel, and fine art. In addition to her photography, Dunja also expresses her creativity through writing, embroidery, and jewelry making.

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