Earlier this year, legendary Yashica camera brand started teasing a comeback. They launched a Kickstarter campaign, and it ended with great success: they raised the impressive $1.28 million.
Most of us have expected a mirrorless or a DSLR camera, but Yashica came back with something unexpected, to say the least. The Y35 was launched on Kickstarter in October with its faux film roll, and it caused a lot of reactions.
Judging from the comments, some photographers were eager to try it, but the majority couldn’t see the purpose of this “hipster toy.” However, a month after the campaign was launched, its success shows that there are most likely more of those who want to try out the Y35.
Yashica Y35 has the same design as the Electro 35. However, it’s very different on the inside, and it brings analog and digital photography together… Kind of. It features digiFilm, a fake film you load into the camera, but you don’t need to develop it. The photos are stored on an SD card, and the “film” controls the look of the photos.
There are four types of digiFilm available: ISO 1600 High Speed, ISO 400 Black & White, 120 format of 6×6 images, and ISO 200 Ultra Fine. Yashica announced there are more digiFfilm types to come.
I must admit I was surprised by the success of Yashica’s campaign. Okay, personally, I’d like to try this out, see how it works and what the photos look like. But judging from the reactions, many photographers were disappointed that this “hipster camera” was the long-announced comeback of Yashica. But, it seems the campaign results speak differently, and there are still many photographers willing to buy this unusual piece of gear.
In case you pledged your camera during the campaign, Yashica will start shipping in April 2018. The retail price will be $USD 200.
[via Light Stalking]
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