If you thought there’s no corner on Instagram without ads, you’re wrong, my good friend. Meta can always make room for more, and that’s exactly what it’s about to do.
As the company is struggling with a major financial loss, it needs a way to generate more revenue. So, Instagram is about to get even more ads, and they’re going to be everywhere.
There are already ads on your Feed, in Reels, in Stories… So is there even a place where there can be more of them? Meta found the way, so they will now be on in your Explore feed, and a feed of posts you see when you click on someone’s profile. Brands can already post ads to the Explore feed, and the profile feed ads are still in the testing phase. “As a part of this test, we will experiment with a monetization opportunity that will allow eligible creators to earn extra income from ads displayed in their profile feeds, beginning with select U.S. creators,” Meta writes.
But wait, there’s more. Instagram now also has AI-powered multi-advertiser ads. In other words, Instagram’s algorithm will pay attention when you engage with an ad. And then, it will deliver ads underneath that it thinks may interest you.
In the announcement, Meta writes that new ad placements and formats are there “to help businesses tell their story and reach new customers.” So kind of them, right? As a mere Instagram user and creator, I feel like both my work and the work of the people I follow are drowning in ads and branded content. I think it’s only a matter of time before we find an alternative for showcasing and selling our artwork.