Vero: the Instagram alternative that photographers are flocking to

Aug 29, 2022

Alex Baker

Alex Baker is a portrait and lifestyle driven photographer based in Valencia, Spain. She works on a range of projects from commercial to fine art and has had work featured in publications such as The Daily Mail, Conde Nast Traveller and El Mundo, and has exhibited work across Europe

Vero: the Instagram alternative that photographers are flocking to

Aug 29, 2022

Alex Baker

Alex Baker is a portrait and lifestyle driven photographer based in Valencia, Spain. She works on a range of projects from commercial to fine art and has had work featured in publications such as The Daily Mail, Conde Nast Traveller and El Mundo, and has exhibited work across Europe

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Still photographers are officially fed up with Instagram. Every new feature that Meta introduces seems to take the app further and further away from its original premise. It was a haven for discovering other photographers and beautiful still images. However, the rise of influencer culture, advertisements, stories and video reels has led to a general dissatisfaction among users, particularly photographers.

Visual artists instead are turning to alternatives, which could eventually rival Instagram if people continue to flock towards them. The latest app is Vero, whose tagline is ‘True Social”. Could this really be the Instagram killer, as Micael Widell suggests in this video below?

 

YouTube video

The app itself is not new. It has been around since at least 2018 but has been waiting patiently in the wings for its moment to shine. It wasn’t very popular to start with because it was basically just a clone of Instagram. That is the Instagram of old.

Vero is successfully luring photographers away from Instagram with an ad-free platform. The feed is very much what you might be familiar with. It’s chronological and doesn’t use algorithms. And also attractive is the fact that Vero doesn’t crop images in the same way that Instagram does, and you can include clickable links, something that has frustrated Insta users for some time.

Vero supports high-resolution images and they also support a desktop app, something that will make the photographer’s user experience far better than Instagram. Micael also says that he likes the simplicity of once again only having a chronological timeline. Instagram is a mess with stories and reels and multiple windows. Quite frankly, it’s trying to be everything to everyone, and that invariably doesn’t work.

Membership of Vero has ballooned from 150,000 to 3 million in only a couple of weeks, although the servers at first couldn’t quite cope with the huge influx of new sign-ups.

With the rise of other photo-sharing apps such as BeReal, could we be beginning to see the downturn of Instagram?

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Alex Baker

Alex Baker

Alex Baker is a portrait and lifestyle driven photographer based in Valencia, Spain. She works on a range of projects from commercial to fine art and has had work featured in publications such as The Daily Mail, Conde Nast Traveller and El Mundo, and has exhibited work across Europe

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21 responses to “Vero: the Instagram alternative that photographers are flocking to”

  1. enchalta Avatar
    enchalta

    Instgram will copy Vero and put images in it.

  2. BB Avatar
    BB

    The thing that bothers me though… Vero is for photographers. All the people I’ve seen there are photographers. So if most of the users there are in fact photographers what is the value of using it? Will the other photographers hire you to take photographs? I use IG to attract customers. I don’t think using Vero would do that for me.

    1. andrei ioan Avatar
      andrei ioan

      exactly. i’m not a photographer, not a pro at least, i’m just taking pretty pictures and want to share them…i have no photographer friends and none of my friends are on Vero…so i have 0 visibility there..i will stick to instagram and shrink my circle there to only friends and acquaintances who can see my photos and a few more who i follow…

    2. Ken Guidry Avatar
      Ken Guidry

      I’m a photographer but I also love photography in general so I mainly use Vero for my own personal pleasure & viewing …I still have IG for clients though.

  3. Kaouthia Avatar
    Kaouthia

    Deja vu. Didn’t this happen with Vero like five years ago after a big Instagram fallout and people abandoned it after Russian involvement (back when all they were doing was – allegedly – meddling in global politics) came to light and the dubious past of its founder?

    And, as others have said, Vero just sounds like a bit of a circle jerk. Somewhere for photographers to pat each other on the back but not somewhere to pick up potential clients. As a business platform, it seems pretty useless.

  4. DIYP community member Avatar
    DIYP community member

    It’s funny – this platform is hyped every two or three years as the „Insta-Killer“ – but it always lasted for only two or three weeks….🤷‍♂️

  5. DIYP community member Avatar
    DIYP community member

    I can’t move to Vero, because that would require me to buy a mobil phone, and get a sim card, and a phone number, a service provider, with which to verify that I’m not a tin can robot. I’m Deaf in real life, phones have no place here. I’m not joining Vero. They can fade away into obscurity.

    UNLESS they want to buy me a phone and pay for the service. ‘Coz you’re not important enough for me to go through all that trouble.

  6. DIYP community member Avatar
    DIYP community member

    My only problem is the images I share are ones that are directed at potential clients. The ones I share with photographers are mainly ones I want critique or criticism on. So social media of photographers doesn’t make full sense. What I would love is a social media platform for customers where photographers can post without getting lost. Something smoother then Pinterest, but less algorithm problems like insta.

  7. DIYP community member Avatar
    DIYP community member

    Sign me up!

  8. DIYP community member Avatar
    DIYP community member

    “Could we be beginning to see…”

    Sweet mercy, that is some of the worst writing I have seen in a while.

  9. DIYP community member Avatar
    DIYP community member

    Flickr

  10. DIYP community member Avatar
    DIYP community member

    the real question is: is everyone switching?

  11. DIYP community member Avatar
    DIYP community member

    I made already two or three attempts to move there – but what’s the benefit to be there when none of my real networks is there too?

    The only real benefit for photographers doing nude art is the more relaxing approach of Vero to this topic, which on the other hand leads that platform closer to the tatty side of the internet…..🙈

  12. DIYP community member Avatar
    DIYP community member

    Already switched and no regrets

  13. DIYP community member Avatar
    DIYP community member

    The problem is always the same: audience. Will check this out though.

  14. DIYP community member Avatar
    DIYP community member

    Running both at the moment. But seem a huge increase in activity on Vero in the last couple of weeks.

  15. DIYP community member Avatar
    DIYP community member

    Running both.
    I dont get many clients on social media, mistbof my clients come from my web siye or from other clients.
    But i dont want to spend time sharing images to other photographers i prefer to take that time geting clients to my site

  16. DIYP community member Avatar
    DIYP community member

    I don’t want photogs seeing my work, they’re not going to book me. I need to be where my potential Clients are.

  17. DIYP community member Avatar
    DIYP community member

    My only problem is the images I share are ones that are directed at potential clients. The ones I share with photographers are mainly ones I want critique or criticism on. So social media of photographers doesn’t make full sense. What I would love is a social media platform for customers where photographers can post without getting lost. Something smoother then Pinterest, but less algorithm problems like insta.

  18. DIYP community member Avatar
    DIYP community member

    It’s funny – this platform is hyped every two or three years as the „Insta-Killer“ – but it always lasted for only two or three weeks….🤷‍♂️

  19. Sydney Noland Avatar
    Sydney Noland

    I tested Vero and I can say that this is a pretty good app for photographers, which of course has its disadvantages, but overall it leaves a positive impression.

    However, it’s not enough to just come up with a good alternative to Instagram. Firstly, it is a company with huge budgets and a technical team. Secondly, this company is private and lobbies to one degree or another for the interests of shareholders, so it obviously will not immediately leave the market.