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Instagram Reels adds rolled out globally, who’s surprised?

Jun 17, 2021 by Dunja Djudjic 1 Comment

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You thought you can escape from ads on Instagram? No way, they’re now officially everywhere. After initially testing ads in Reels in four countries, Instagram has now rolled them out worldwide so all of us can see even more of them.

Instagram started testing Reels ads in India, Brazil, Germany, and Australia earlier this year. It looks like the TikTok-esque feature quickly became popular, so it’s lucrative enough for the company to introduce ads to it as well.

So what can you expect? Ads will be somewhat similar to Reels themselves. They will be full-screen videos (vertical, of course) lasting up to 30 seconds. And just like those ads in Stories, they will appear in between other Reels you browse through. There will be a small “sponsored” tag in these Reel-ads below the name of the advertiser’s account.

In my opinion, ads are the only thing on Instagram we can definitely count on to be rolled out globally after testing. So I’m not surprised that they’re now in Reels too, but I can’t say I’m happy about it either. Do you find this novelty annoying or you don’t care?

[via The Verge]

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Filed Under: news Tagged With: ads, advertisement, Instagram, Instagram Reels, Reels, social media, social network

Dunja Djudjic: from diyphotography.net

About Dunja Djudjic

Dunja Djudjic is a multi-talented artist based in Novi Sad, Serbia. With 15 years of experience as a photographer, she specializes in capturing the beauty of nature, travel, and fine art. In addition to her photography, Dunja also expresses her creativity through writing, embroidery, and jewelry making.

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Dunja Djudjic: from diyphotography.netDunja Djudjic is a multi-talented artist based in Novi Sad, Serbia. With 15 years of experience as a photographer, she specializes in capturing the beauty of nature, travel, and fine art. In addition to her photography, Dunja also expresses her creativity through writing, embroidery, and jewelry making.

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