Instagram can be a powerful tool for photographers to promote their work and even expand their business. But there are some mistakes they make on this journey, especially if they’re still new. In this video, Toma Bonciu discusses five most common mistakes he sees among photographers on Instagram. But also, he gives you some useful advice how to stop making them and improve Instagram profile for your photography business.
Facebook has had some pretty weird cases of censoring works of art before. This time, photos taken by iconic photographer Irving Penn were censored because, basically, Facebook thinks they’re porn. Photographer Cliff Cheng shared some of Penn’s portraits of tribes on the verge of extinction, and Facebook deleted them in a matter of minutes due to “nudity or sexuality activity.” And after two reviews, the social network still sees the photos as inappropriate.
Daniel is a self taught freelance photographer from Frankfurt, Germany. His photography is inspired by nature, focusing on the outdoors, adventure and northern lifestyles.
With 602k Instagram followers, Daniel falls into the category of “social media incluencer”. Daniel’s work is absolutely amazing and it’s easy to see why he’s so popular on Instagram – but what is really interesting is his final advice for photographers who would like do something similar.
If you have a successful Instagram account, a lot of followers, and you really want to earn that blue verification badge – now you can simply ask for it. In the latest set of changes Instagram is introducing, users will be able to request for their accounts to be verified. But, there are some conditions you need to fulfill before earning the desired blue badge.
Is Instagram dying? Here is a quote a fellow photographer shared with me.
“Although I feel Instagram offers a really beautiful opportunity to connect with others, share art and reach people on a large scale on topics that deserve recognition and attention, I’m finding that it’s becoming harder and harder to feel excited, stimulated or inspired scrolling through my feed.”
You might concur with this statement as well as myself. Over stimulation leads to a form of numbness to the viewer, requiring more and more, but there comes a point where one says “No more!”. This void of inspiration, excitement or overstimulation could be from the algorithm determining what shows up in our feed. When popular content wins over relevant content in turn, this can result in soulless imagery. Maybe my lack of following diverse creatives is my problem, or perhaps I’m just bored? Sadly I will never know because the mystery of the algorithm lies behind closed doors at Facebook.
I just read an intriguing article by MDG Advertising that breaks down a new report showing that approximately half of the marketing professionals studied have no idea how to actually quantify the business value of social media.
The question then becomes: if marketing professionals cannot calculate a return on investment for social media, why is everyone still investing in likes and followers?
Nowadays, social media are an important part of running a business. Most photographers use Facebook, Instagram, and other outlets to promote their business and build the audience – but few of them think about how their personal accounts can make them lose clients in an instant. In this video, Scott McKenna talks about this issue and suggests how to use your personal social media accounts so they don’t drive the potential clients away.
Last week it was reported that 3 Canadian YouTube vloggers had died whilst swimming at the top of Shannon Falls in Squamish, British Columbia. The trio were part of content creation channel High On Life, which has a current following of 560,000 subscribers, and a further 1.1 million followers on Instagram. As the tragic news broke, so did the influx of comments across news sites and social media.
What should have been an opportunity for public unity and a shared value of life, soon became a shocking and inexcusable insight into how certain people view social media influencers.
If you’re unsure how to lead a healthy relationship with social media, then try these 10 Commandments of Twitter. Many of them will also apply to other social media platforms, too. Remember, social media is how many of our potential clients will first discover us these days. So, heed them well.
There are many words out there that have multiple meanings. The word “pack”, for example, is both the collective noun for a group of wolves, and also what you do with your suitcases when you go on holiday. It seems, though, that nobody alerted Facebook to this particular quirk of the English language.
While many of us choose our words far more carefully these days than we might have in the past, “shoot” is a pretty common word in photographer vernacular. So while most of us realised what photographer Nicolas Chinardet means when he says he’s “shooting a few Christians”, Facebook thought he meant the other thing.