How to grow your Instagram following in 2024 without posting Reels

In today’s Instagram landscape, dominated by reels and algorithm-driven content, it can feel challenging for photographers to maintain a strong presence without jumping on the video bandwagon. However, it’s still possible to grow your Instagram following even without feeding the algorithm with reels. In his recent video, Evan Ranft shares seven tips for growing your audience on Instagram in 2024 – no matter how impossible it sounds at the moment.

The biggest problems with Instagram

According to Evan, photographers are currently facing several challenges in sharing their photos on Instagram. The rise of Reels has shifted the platform’s focus towards video content, making it more difficult for photographers to compete for attention. This has been going on for a while, and I think it’s just getting worse.

Additionally, Instagram’s algorithm favors content that is shared frequently, which can be challenging for photographers whose work may not be as easily shareable as other types of content. Photographers must also compete with so many content creators. This includes not only other artists but also influencers and brands who take up a lot of space on the platform. Not to mention that most of them engage others to manage their social media, while most photographers do it on their own while juggling other aspects of photography (hobby or business), personal life, and more. To maintain visibility on Instagram, photographers must consistently engage with their audience and post new content, which can be time-consuming.

I know all of this sounds discouraging, but bear with me. Here are some tips from Evan for not only keeping your audience on Instagram in 2024, but expanding it further.

So, how to manage Instagram in 2024 as a photographer?

Prioritize carousels

One of Evan’s key strategies is to prioritize photo carousels. Instagram recently increased the maximum number of photos per carousel to 20, making it much friendlier for showcasing your work. What’s more, it seems that Instagram no longer automatically cuts your photos to square format (at least tnat’s what I’m seeing on my Instagram, finally!). So, experiment with different photo combinations and storytelling within your carousels to capture your audience’s attention.

Focus on shareable content

Remember that Instagram is a platform for exchanging value. You want to encourage shares, and you can do it by focusing on creating content that is inspirational, educational, or entertaining. Here are some specific tips for doing it:

• Tell a story: share personal anecdotes or behind-the-scenes glimpses into your creative process.
• Provide tips and tutorials: offer educational content related to photography, such as composition techniques, editing tips, or gear recommendations.
• Create humorous or entertaining content: use humor or unexpected elements to make your posts more memorable and shareable.
• Collaborate with other creators: partner with other photographers or influencers to create joint projects or cross-promote each other’s work.
• Use engaging captions: write compelling and informative captions that encourage interaction and discussion.

Share older photos

Don’t be afraid to revisit and share older photos from your archive. We often disregard old images and think we must make something new to share it with our audience. Sure, taking new photos is encouraged and that’s why we’re into photography. But when you apply this to social media, it only leads to burnout. So, take new photos and enjoy it – but don’t be afraid to share your older work on Instagram.

Stop the scroll

When we are on Instagram, most of us just mindlessly scroll through it looking like zombies. Admit it, you do it, too. But sometimes, there are visually striking photos that will make you “wake up” and stop scrolling. Well, that’s the kind of photos you want to make for others. How do you do it? I don’t think there’s a specific recipe, but Evan suggests using creative layouts or adding music to your posts to increase your chances.

Use those Stories

I’ve noticed that people who are trying to grow their business and/or following on Instagram use Stories. And they use them a lot. With Stories, you’re constantly on the radar (but I’d suggest not overdoing it because people will just put you on “Mute.” Ask me how I know). Evan suggests that you share stuff like behind-the-scenes content and teasers for upcoming posts to generate interest and engagement.

Be consistent

Regularly posting content is essential for maintaining visibility and building a loyal following. And no, it’s not easy. Evan acknowledges it, and we can all agree that’s true. When you regularly post content, you increase the chances of your posts appearing in your followers’ feeds. This is because Instagram’s algorithm rewards consistent activity by showing more of your content to users who have engaged with your posts in the past.

As I said, it’s not easy to stay consistent, but here are some tips for maintaining it without burning out:

• Create a content calendar: plan your posts in advance, including topics, visuals, and posting dates. This will help you stay organized and have content ready to share.
• Batch create content: set aside time to create multiple posts at once, such as on weekends or during slower periods. This can help you stay ahead of schedule and avoid feeling overwhelmed.
• Use scheduling tools: consider using Instagram scheduling tools to automate your posts and ensure you’re posting at optimal times.
• Set realistic goals: don’t try to post every day if it’s too overwhelming. Start with a manageable schedule and gradually increase your frequency as you become more comfortable.
• Prioritize quality over quantity: while consistency is important, focus on creating high-quality content that resonates with your audience.
• Be flexible: life happens! If you miss a post, don’t beat yourself up. Simply adjust your schedule and continue posting when you can.

While Reels may be popular, it’s important to remember that your photography can still thrive on Instagram. By focusing on quality content, engaging with your audience, and understanding the platform’s algorithm, you can successfully grow your following without compromising your artistic vision and preferences.

[How To Grow on Instagram (Without Reels) as a Photographer | Evan Ranft]

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