This new “hack” to beat the Instagram algorithm seems stupid, but can it actually work?

Aug 16, 2019

John Aldred

John Aldred is a photographer with over 20 years of experience in the portrait and commercial worlds. He is based in Scotland and has been an early adopter – and occasional beta tester – of almost every digital imaging technology in that time. As well as his creative visual work, John uses 3D printing, electronics and programming to create his own photography and filmmaking tools and consults for a number of brands across the industry.

This new “hack” to beat the Instagram algorithm seems stupid, but can it actually work?

Aug 16, 2019

John Aldred

John Aldred is a photographer with over 20 years of experience in the portrait and commercial worlds. He is based in Scotland and has been an early adopter – and occasional beta tester – of almost every digital imaging technology in that time. As well as his creative visual work, John uses 3D printing, electronics and programming to create his own photography and filmmaking tools and consults for a number of brands across the industry.

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Many of those of us on Instagram are always trying to beat the dreaded algorithm. Introduced in 2016, it did away with the chronological feed and a lot of accounts seemed to suffer as a consequence – and I don’t mean the crazy huge spam “influencer” accounts, I mean regular accounts. Small businesses, like photographers, retouchers and other creatives.

A recent tip spotted on Twitter by Creative Bloq, though, suggests that there might be a simple way to get ahead. Whether it actually works or not, I don’t know, I haven’t tried it, but without any of us having any actual insight into what Instagram’s algorithm really favours, it’s worth a go.

Yes, folks, that’s it. Just run your picture through one of Instagram’s own filters. Even if you just run it through at 1-2% visibility, so it has virtually no effect on your image, it means that Instagram will apparently give it something of a boost. Exactly how much? Who knows. Some people say a whole bunch, others say zero.

It kinda makes a little sense. Many social media platforms want you to utilise the features of that platform, rather than using 3rd party alternatives outside of that platform. Usually, though, it’s new features that get platforms liking what they see and sharing your content, not the same features it’s had since day one. Like when YouTube added 4K and when Facebook added live streaming.

Several people responded to the tweet staying that they’d seen a positive response, although the sample size is often quite small.

Although others aren’t so convinced…

If you want to give it a go yourself, it’s pretty easy to do. When you add your image in the IG client and you go onto the filter page, just select one. Tap the filter a second time and a slider comes up which you can drag down as low as 1%, then hit done and post as normal.

If you decide to give this a try, let us know if it helps, and whether it did or didn’t help, which filter did you try? Are some more effective than others?

[via PDN Pulse]

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John Aldred

John Aldred

John Aldred is a photographer with over 20 years of experience in the portrait and commercial worlds. He is based in Scotland and has been an early adopter – and occasional beta tester – of almost every digital imaging technology in that time. As well as his creative visual work, John uses 3D printing, electronics and programming to create his own photography and filmmaking tools and consults for a number of brands across the industry.

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One response to “This new “hack” to beat the Instagram algorithm seems stupid, but can it actually work?”

  1. VINR Avatar
    VINR

    I think proper tagging does so much more.