Fujifilm is boosting lens production to keep up with demand

Jul 26, 2018

John Aldred

John Aldred is a photographer with over 20 years of experience in the portrait and commercial worlds. He is based in Scotland and has been an early adopter – and occasional beta tester – of almost every digital imaging technology in that time. As well as his creative visual work, John uses 3D printing, electronics and programming to create his own photography and filmmaking tools and consults for a number of brands across the industry.

Fujifilm is boosting lens production to keep up with demand

Jul 26, 2018

John Aldred

John Aldred is a photographer with over 20 years of experience in the portrait and commercial worlds. He is based in Scotland and has been an early adopter – and occasional beta tester – of almost every digital imaging technology in that time. As well as his creative visual work, John uses 3D printing, electronics and programming to create his own photography and filmmaking tools and consults for a number of brands across the industry.

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There is little doubt that mirrorless is the big thing currently happening in photography. Even Nikon and Canon are finally starting to seriously (we hope) make the switch. One of the main names in mirrorless, Fujifilm, seems to be struggling to cope with the demand. So, they’re expanding their Taiwa factory in Japan to increase production.

Fujifilm says that the new facilities at the Taiwa factory in Miyagi Prefecture, Japan will go into operation in September. These new facilities will include a new “cutting-edge” cleanroom analyser and optical adjustment equipment that utilises AI.

This will enable the production of interchangeable lenses at high quality and efficiency, resulting in advanced productivity in manufacturing ultra wide-angle lenses and large-diameter lenses, which require a high level of image resolving performance.

They go on to say that this will boost the production capacity by around 70% in 2020 when the new facilities are all fully operational. This production increase will affect the lenses in Fuji’s lineups for both X series and GFX series cameras.

The press release also mentions the two recently announced 8-16mm f/2.8 and 200mm f/2 lenses. The latter of which, they expect a big demand for in the run-up to the 2020 Olympics in Tokyo.

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John Aldred

John Aldred

John Aldred is a photographer with over 20 years of experience in the portrait and commercial worlds. He is based in Scotland and has been an early adopter – and occasional beta tester – of almost every digital imaging technology in that time. As well as his creative visual work, John uses 3D printing, electronics and programming to create his own photography and filmmaking tools and consults for a number of brands across the industry.

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