Tamron can’t keep up with customers’ demand for their newest lens. Again

Jul 4, 2019

Dunja Djudjic

Dunja Djudjic is a multi-talented artist based in Novi Sad, Serbia. With 15 years of experience as a photographer, she specializes in capturing the beauty of nature, travel, and fine art. In addition to her photography, Dunja also expresses her creativity through writing, embroidery, and jewelry making.

Tamron can’t keep up with customers’ demand for their newest lens. Again

Jul 4, 2019

Dunja Djudjic

Dunja Djudjic is a multi-talented artist based in Novi Sad, Serbia. With 15 years of experience as a photographer, she specializes in capturing the beauty of nature, travel, and fine art. In addition to her photography, Dunja also expresses her creativity through writing, embroidery, and jewelry making.

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A few days ago, the $900 Tamron 17-28mm f/2.8 Di III RXD for Sony FE was officially released for preorders. The new lens seems to have got many Sony users excited. So excited, that Tamron can’t keep up with their demands, so the lens won’t be shipped on the scheduled 25 July to everyone who preorders it.

Tamron has issued an apology to the customers, and here it is Google-translated from Japanese:

Thank you very much for your continued patronage of Tamron products.

The new product “17-28 mm F / 2.8 Di III RXD (Model A046)”, scheduled to be released on July 25, 2019, has a reservation significantly exceeding our expectations , It is predicted that the production number will not catch up with the customer’s request.

We sincerely apologize for the inconvenience caused to the parties concerned, including customers who are waiting for the release of the product.

Delivery to some customers who have already made a reservation may be after the release date. In addition, customers who will be making reservations in the future will also be delivered one by one, so it may be time to deliver the product.

We will do our best to deliver as quickly as possible, so we ask for your understanding.

The same scenario happened in 2018 when Tamron released the 28-75mm f/2.8 Di RXD lens. It was scheduled to start shipping on 24 May, but the company publicly apologized said that they couldn’t keep up with the customers’ demands.

It’s possible that Tamron is having some regular shipping delays and they’re just building hype around the new 17-28mm f/2.8 lens. But another scenario is that they’ve actually underestimated the popularity of their lenses and didn’t have enough confidence in their own product. Whatever the case is, the lens is still up for preorders, it will be shipped to you – just not in the predicted time.

[via Sony Alpha Rumors]

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Dunja Djudjic

Dunja Djudjic

Dunja Djudjic is a multi-talented artist based in Novi Sad, Serbia. With 15 years of experience as a photographer, she specializes in capturing the beauty of nature, travel, and fine art. In addition to her photography, Dunja also expresses her creativity through writing, embroidery, and jewelry making.

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5 responses to “Tamron can’t keep up with customers’ demand for their newest lens. Again”

  1. Philip La Lumiere Avatar
    Philip La Lumiere

    Better to sell out than over produce

    1. Francesco Anthony Mucci Avatar
      Francesco Anthony Mucci

      the nintendo production style

  2. Owais Khan Avatar
    Owais Khan

    Funny, but also very true.

  3. Frank Nazario Avatar
    Frank Nazario

    i have a tamron 85 di vc 1.8 and that thing has paid the rent and my car SEVERAL time over… I LOOOOVE Tamron

  4. Wes Perry Avatar
    Wes Perry

    I have friends who are Still waiting for the 28-75, let alone this new lens. When they release the 70-200 the wait is going to be…I was going to say years, but it’s already been well over a year for the 28-75…decades?