Tamron can’t keep up with the demand of the 18-300mm f/3.5-6.3, delays shipping indefinitely

Oct 6, 2021

Dunja Djudjic

Dunja Djudjic is a multi-talented artist based in Novi Sad, Serbia. With 15 years of experience as a photographer, she specializes in capturing the beauty of nature, travel, and fine art. In addition to her photography, Dunja also expresses her creativity through writing, embroidery, and jewelry making.

Tamron can’t keep up with the demand of the 18-300mm f/3.5-6.3, delays shipping indefinitely

Oct 6, 2021

Dunja Djudjic

Dunja Djudjic is a multi-talented artist based in Novi Sad, Serbia. With 15 years of experience as a photographer, she specializes in capturing the beauty of nature, travel, and fine art. In addition to her photography, Dunja also expresses her creativity through writing, embroidery, and jewelry making.

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Surprise, surprise: shortly after announcing the 18-300mm f/3.5-6.3 lens, Tamron seems to be unable to keep up with the demand. The shipping of the lens has been delayed, and the company doesn’t know when exactly it will start shipping it again.

Tamron Japan has issued a statement regarding the delay:

“Scheduled to be released on Thursday, October 28, 2021, new products “35-150mm F / 2-2.8 Di III VXD (Model A058) for Sony E mount” “28-75mm F / 2.8 Di III” For “VXD G2 (Model A063) for Sony E mount” and “18-300mm F / 3.5-6.3 Di III-A VC VXD (Model B061) for Fujifilm X mount”, we received reservations that greatly exceeded our expectations. Therefore, it is expected that the number of production will not keep up with the customer’s request.”

Put simply, the statement makes it look like that the company has bit off a little more than it can chew. It can’t meet the customers’ expectations regarding the 18-300mm and still produce enough of the upcoming two lenses for the launch. It can be because of the mayhem caused by this never-ending pandemic… Or it’s just a marketing stunt. We’ll never know.

Anyways, if you’ve already made a preorder, you can expect your 18-300mm f/3.5-6.3 to be shipped after the other two lenses are released. “In addition, it may take some time before the product is delivered because it will be delivered to customers who make reservations in the future,” Tamron concludes.

[via Fuji Rumors]

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Dunja Djudjic

Dunja Djudjic

Dunja Djudjic is a multi-talented artist based in Novi Sad, Serbia. With 15 years of experience as a photographer, she specializes in capturing the beauty of nature, travel, and fine art. In addition to her photography, Dunja also expresses her creativity through writing, embroidery, and jewelry making.

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