Olympus delays the launch of the 150-400mm f/4.5 due to high demand

Jan 28, 2021

John Aldred

John Aldred is a photographer with over 20 years of experience in the portrait and commercial worlds. He is based in Scotland and has been an early adopter – and occasional beta tester – of almost every digital imaging technology in that time. As well as his creative visual work, John uses 3D printing, electronics and programming to create his own photography and filmmaking tools and consults for a number of brands across the industry.

Olympus delays the launch of the 150-400mm f/4.5 due to high demand

Jan 28, 2021

John Aldred

John Aldred is a photographer with over 20 years of experience in the portrait and commercial worlds. He is based in Scotland and has been an early adopter – and occasional beta tester – of almost every digital imaging technology in that time. As well as his creative visual work, John uses 3D printing, electronics and programming to create his own photography and filmmaking tools and consults for a number of brands across the industry.

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Olympus Japan has announced that the release of the new M.ZUIKO DIGITAL ED 150-400mm F4.5 TC1.25x IS PRO has been delayed. The lens was originally scheduled to be released on January 22nd. Now, that date has passed and there’s no lens. Now, the 150-400mm is not expected to start shipping until at least spring.

The initial announcement was posted to Nikon Japan’s website in November, with the original January date, but it has since been updated to state that its release will be delayed. The cause of this delay, they say, is the high demand from customers.

Thank you for using Olympus products.

Most of the reservations for “M.ZUIKO DIGITAL ED 150-400mm F4.5 TC1.25x IS PRO” scheduled to be released on January 22, 2021 have been made by a large number of customers. It is not expected to be delivered on the release date.
We would like to express our sincere gratitude for the large number of orders we received, and we deeply apologize for the time it takes to deliver the products.

About delivery schedule

We apologize for the inconvenience to many customers who have already made reservations, but it is expected that we will not be able to deliver it on the release date. In addition, since the delivery date varies depending on the build-to-order manufacturing situation, it may take some time for customers who make reservations in the future to deliver the product. We are working diligently to deliver the product as soon as possible, and we appreciate your understanding.

The lens, which is available to pre-order for $7,499, has no set release date as of right now, although 43Rumors suggests that it’ll be coming in Spring, quoting the phrase “after winter”, which currently doesn’t exist on the Olympus announcement. They do cite Olympus as the source, though, so perhaps they’ve updated it to remove that phrasing. If so, that might mean the delay is potentially even further out.

Have you pre-ordered this lens? Have you been given an estimated delivery date yet?

[via 43Rumors]

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John Aldred

John Aldred

John Aldred is a photographer with over 20 years of experience in the portrait and commercial worlds. He is based in Scotland and has been an early adopter – and occasional beta tester – of almost every digital imaging technology in that time. As well as his creative visual work, John uses 3D printing, electronics and programming to create his own photography and filmmaking tools and consults for a number of brands across the industry.

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One response to “Olympus delays the launch of the 150-400mm f/4.5 due to high demand”

  1. Voxhalyn Rakkasan Avatar
    Voxhalyn Rakkasan

    Bad first omen of the Oly divestiture. Wouldn’t be surprised if JIP determined the demand for this lens doesn’t justify the operational cost long term. Sure there’s an initial surge of orders but after that just keeping tge existing MFT base loyal will be a challenge. Selling them $7K lenses over time is going to be near impossible unless there’s some serious camera upgrades in the near future.