Olympus hasn’t been doing quite well in terms of revenue. This started a rumor that the company is soon closing its camera business within less than a year, but it looks like it will remain just a rumor. No, Olympus cameras aren’t going anywhere, and the company itself has now officially confirmed it.
Rumor has it that Olympus could shut down its camera business. The latest financial results are not stellar, and some reports say that the company could close its camera division as soon as next year.
It’s only just been announced, but The School of Photography was lucky enough to be the first to get their hands on the new Olympus OM-D E-M5 Mark III in the UK, so they’ve posted a review video. In it, they put the camera through its paces, testing the camera for both its photography and video abilities, exploring the new features on a model shoot.
It’s been a while since Olympus announced the OM-D E-M5 Mark II, which was already a pretty solid little camera. But now, Olympus has announced its successor, the 20-megapixel Olympus OM-D E-M5 Mark III, with improved stabilisation, 4K UHD and DCI video, a new EVF and improved weather sealing. Like the Mark II, the Mark III is available in black or silver. There’s no word on whether we’ll see a Titanium version yet.
Nokishita likes to keep an eye on camera registrations, and they’ve got a list that they update fairly regularly as they spot new ones, and old ones become known. Their current list includes registration numbers from Canon, Nikon, Sony, Olympus, Fujifilm and Leica for cameras that have been registered with various bodies around the world but not yet identified or officially acknowledged.
Photokina has confirmed that three major camera companies will not attend the 2020 show. Nikon, Leica and Olympus will not be a part of the show in May 2020, and it seems to be official – it has been confirmed in Photokina’s press release.
It’s hardly a secret that Olympus was struggling a few years ago. After former Olympus president Tsuyoshi Kikukawa, along with several others were arrested as part of a major scandal, they needed some substantial help to get back on their feet. Part of that came in the form Sony buying an 11.5% stake in Olympus for 50 billion yen ($47m at today’s rate) in 2012-13.
Sony previously sold off some of those shares, bringing back almost all of their initial investment while still allowing them to keep 5% of Olympus. Now, Sony is selling its remaining stake in Olympus, back to Olympus.
Olympus has just released a major new firmware update for the almost-three-year-old Olympus OM-D E-M1 Mark II. The firmware brings some features straight from the company’s flagship OMD E-M1X camera including improved autofocus, improvements in high ISO performance and L64 and L100 low ISO settings for “Detail Priority” when shooting jpg.
Two years ago, Olympus announced the Tough TG-5 rugged compact camera. And it was a pretty good camera for what it was. An underwater compact, with a 12-megapixel BSI CMOS sensor capable of shooting 4K video and 1080p at up to 120 frames per second. It was so good, that Olympus has essentially released the same camera all over again.
Today, Olympus has announced the Tough TG-6. Basically, it’s a TG-5 with a 1.04 million-pixel HD resolution LCD on the back, instead of the old 460K pixel LCD. TO be fair, they have also released a new fisheye adapter for it, though. Although, that’s an optional extra purchase.
Founded in Tokyo, Japan by Takeshi Yamashita in October 1919, Olympus is celebrating its 100th birthday this October. To mark this momentous anniversary, Olympus has released the above short film detailing its history and evolution over the past century.
In the video, Olympus pioneers, a used camera shop technician, and Pulitzer Prize-winning photographer, Jay Dickman, share their stories on how Olympus influenced the world of photography. And the company sure has come a long way.