Earlier this year, Olympus sold its imaging business to Japan Industrial Partners (JIP). And just when the future of Olympus began to seem bright, it turned out that JIP had other plans. According to the latest information, Olympus will no longer use its name with the camera gear.
Although Japan Industrial Partners has essentially come out and said that it’s business as usual for Olympus as a camera brand and that it has big plans (particularly with video) for the Micro Four Thirds system in the future, many MFT shooters are still in doubt about what may come under the brand’s new ownership.
A report on 43Rumors today, also suggests that Panasonic isn’t all that confident in MFT’s future, either. They say that Panasonic doesn’t see a lot of potential for Olympus shooters to switch to Panasonic’s Micro Four Thirds products, suspecting that they’ll just stick with what they or move over to an APS-C or full-frame system.
It’s done, it’s final. Olympus has announced today that it has concluded a definitive agreement with Japan Industrial Partners Inc. (JIP) regarding the transfer of the Olympus Imaging Business.
According to the press release, Olympus will be transferring its Imaging business to a new wholly-owned subsidiary called the “New Imaging Company”, through what is called an absorption-type split. This will be followed up on January 1, 2021 by a transfer of 95% of the shares to OJ Holdings, Ltd – a “special purpose company” set up by JIP.
Just a few days ago, Japan Industrial Partners, the company taking over Olympus’ Imaging division stated that they were going to start putting more of a focus on video. Well, it seems their focus has shifted sooner than anybody expected.
Today, Olympus has announced the development of a new firmware update, being created in collaboration with Atomos, to allow the Olympus OM-D E-M1X and OM-D E-M1 Mark III mirrorless cameras to output RAW over HDMI, allowing them to take advantage of ProRes RAW recording in the Atomos Ninja V.
JIP’s been pretty quiet since the announcement of the deal to take over the Imaging division from Olympus. It’s left a lot of doubt and uncertainty about the future of the Micro Four Thirds system – especially when there are also fears that Panasonic might be preparing to ditch MFT. But in an interview with Toyokeizai, Japan Industrial Partners has confirmed their commitment to the format and the brand.
The camera market is an interesting thing, especially when it comes to sales. Depending on how we look at the data, it can show very different results. Two reports confused me at first, with one declaring Olympus as King in the Japanese mirrorless market, holding four of the top ten spots on sales while another says that Canon’s EOS R5 was outselling every other interchangeable lens camera available.
Well, it turns out they’re both right. For the first six months of 2020, one report shows that Olympus holds the Number 1, 2, 6 and 10 spots on mirrorless camera sales collated from Japanese retailers. The other is a little more recent, covering the first two weeks of this month, showing that the EOS R5 has been outselling every other mirrorless camera currently available.
It’s funny. Olympus seems to have actually become more prolific since they announced their sale to JIP. They’ve announced the new OM-D E-M10 Mark IV camera, the 100-400mm f/5-6.3 IS lens, unveiled a new lens roadmap, and told us how their stabilisation works.
Ok, admittedly, that last one was filmed last October, but still, Olympus Europe has been going crazy on the video content lately. This one is really something, though. And no, it’s not just a meme. This is how Spanish extreme photographer Fernando Marmolejo really cleans his Olympus cameras.
Olympus has now officially announced the leaked-a-little-early-by-Amazon-Canada, Olympus OM-D E-M10 Mark IV. It’s their fourth generation of Olympus’ entry-level OM-D E-M10 mirrorless camera and comes with a new 20-megapixel sensor, TruePic VII processor and a new focus on shooting selfies.
The OM-D E-M10 Mark IV comes equipped with a flip-down LCD with on-screen controls to help making selfie-shooting easier. Although, they they’d do this with a flip-down LCD when you’re typically going to be having it on a mini tripod or something that obscures the view vs a flippy-out LCD I’ve no idea.
Olympus M.Zuiko Digital ED 100-400mm f/5-6.3 IS is a newly announced lens from Olympus. If you’re looking for a super-zoom lens for, say, wildlife or sports, looks like this one could be the right choice. Since it’s compatible with Olympus’ 1.4x and 2x teleconverters, you can get up to 1600mm equivalent focal length with this lens.