Not too long ago, switching brands seemed a silly expense. Bouncing back and forth between Nikon and Canon was just far more cost and hassle than it was worth. Some photographers simply bought into both brands (it worked out cheaper than swapping every couple of years). Others stuck with their brand through thick and thin.
Joe Edelman is one such photographer and stuck with Nikon for 42 years. But as technology developed and more manufacturers came back into the fray, Joe’s needs changed. So, he started playing the field to see what the others had to offer. Now, he’s finally made the switch to Olympus, and in this video, he explains why.