Along with the new PEN E-P7, Olympus has also announced a new ultra-wide zoom lens for Micro Four Thirds. The M.Zuiko Digital ED 8-25mm f/4 PRO is the new autofocus lens with the equivalent focal length range of 16-50mm. If you’re planning to add a wide-angle zoom to your gear bag, let’s see what this new Olympus lens has to offer.
OM Digital Solutions has announced the new Olympus PEN E-P7 Micro Four Thirds mirrorless camera. The E-P7 is OM Digital’s first camera release since the acquisition of Olympus by JIP was completed in January. It will be available in Japan and Europe, although it’s apparently not coming to the USA. At least, not yet.
The official announcement confirms that OM Digital will be keeping the Olympus branding for at least the foreseeable future. It features a 20-megapixel Live MOS sensor and high-speed TruePic VII processor with “advanced” continuous autofocus and Face/Eye priority performance brought over from the higher end Olympus OM-D cameras.
More photos of the upcoming Olympus PEN E-P7 have leaked, along with prices. At least, the Japan prices, which start at ¥93,500 (~$855) for the body only, and a kit lens option bundled together with the Olympus M.Zuiko 14-42mm f/3.5-5.6 EZ lens for ¥107,800 (~$986). Speaking of lenses, the new Olympus M.Zuiko Digital ED 8-25mm f/4 Pro is expected to be $1,099.
The images and prices come via 43Rumors, and an official announcement is expected to come on June 9th. Interestingly, Nokishita seems to be slacking on the Olympus leaks, although it seems that OM Digital Solutions isn’t any better at preventing them than any other manufacturer.
More photos of the upcoming Olympus M.Zuiko Digital ED 8-25mm f/4 Pro lens have leaked, along with the complete specs. As expected, the new OM Digital lens will carry the Olympus branding. OM Digital has said that they’ve secured the use of the name for the next few years, but exactly how long that might last is unknown.
It’s expected to be announced alongside the Olympus PEN E-P7 Micro Four Thirds mirrorless camera, for which images were also recently leaked. There’s no specs for the camera yet, although the complete specs for lens have been leaked, along with an expected price tag of $1,099.
Swiss website, Digitec recently interviewed OM Digital’s Vice President of Sales and Product Management for EMEA, USA and Canada, Sandro Rymann. In the interview, they cover topics such as the transition from Olympus to OM Digital, the struggles of starting a new company in the middle of a global pandemic, cooperation with Panasonic and new gear.
And in a rather amusingly worded answer, Mr Rymann did indeed confirm that there is a new camera coming in the next few weeks, and it won’t be the only one to come during this fiscal year. I wouldn’t get excited just yet, though. He didn’t say what type of camera it would be. It might simply be an update to the company’s Tough line of cameras.
Well, there’s been talk around the rumoursphere lately about OM Digital possibly joining up in the L Mount alliance with some full-frame “Olympus” goodness, but that’s definitely not happening according to the joint Panasonic & OM Digital YouTube event this week. OMD’s official stance is “I will not do full size” and they won’t be joining the L Mount alliance.
The company also confirmed that they are developing new products that we can expect to hear more about soon, and Panasonic also says they’re thinking about both Micro Four Thirds cameras and lenses.
A few days ago, OM Digital tweeted out a little teaser that something was coming this week. The tweet doesn’t really give any hints as to what it’s going to be, but then a live stream popped up on the Olympus Live YouTube channel, set for Friday, April 2nd at 10am UK time (that’s 5am for US East Coast if all your clocks have gone forward).
It doesn’t sound like they’ll be announcing any new gear, although perhaps we’ll hear at least something about the new camera OM Digital registered a few days ago. Instead, it seems that the stream will be a discussion of the future of Micro Four Thirds between OM Digital and Panasonic.
OM Digital Solutions – the new owners of what used to be the Olympus camera division – has registered a new camera, codenamed “IM024” in China. According to the registration, it’s equipped with 2.4Ghz WiFi and Bluetooth, but there isn’t much other information besides that yet.
Exactly what is coming is unknown, although OM Digital Solutions has repeatedly said that they want to invigorate the brand and has plans to release “many” new products in 2021. We might even see a lean towards video, which is something JIP stated last September before the transition to OM Digital was completed.
I’ve always tried to approach the acquisition of Olympus and the formation of OM Digital Solutions with a positive outlook. Partly because I would be sad to see the Olympus legacy completely fade off into practical non-existence like Kodak and Polaroid, but also because I happen to shoot Micro Four Thirds, and it’s nice to see the format still being developed (even if I use Panasonic and not Olympus).
But in order to succeed, the new OM Digital Solutions company has a lot of challenges ahead. In this video, photographer Robin Wong talks about his thoughts on the acquisition and things that OM Digital Solutions will need to do in order to succeed in a troubled sector of a struggling camera market.
In an interview published by Asahi, Setsuya Kataoka, the Chief Technology Officer of OM Digital Solutions says that they plan to launch “many” products in the next year including one that will come either towards the end of 2021 or in early 2022 that will make us go “Wow”. The company once again reaffirmed their commitment to the Micro Four Thirds system, and we might even see a PEN-FII.
The interview also speaks a little about the name of the cameras themselves. What’s going to happen to the Olympus brand? Will OM Digital Solutions be able to use it? Or will it eventually change at some point and no longer appear on new camera models?