Sony delays A7S III shipments due to demand that “greatly exceeded our expectations”
Another day, another camera, another “There are delays because we underestimated the demand!” notification from that camera’s manufacturer. This time, it’s Sony. Sony Japan has announced via their website that the Sony A7S III orders have “greatly exceeded our expectations”.
Orders for the α7S III digital single-lens camera, which we started accepting orders on Tuesday, August 4, 2020, have received orders that far exceed our expectations, and it may take time to deliver the products. There is.
We will do our best to meet the needs of our customers, so please wait for a while.
The above notice (Google translated) was posted to the Sony Japan website yesterday citing delays due to demand exceeding their expectations. I don’t know if this is just a new marketing ploy or if all of these companies genuinely aren’t learning from past experiences. I’m really surprised in the case of Sony, however, given how many (and how vocally) video shooters have been pestering them for an A7S III for several years now.
It’s even more surprising given how reliable the Sony A7S III seems to be vs the EOS R5 and R6 when it comes to shooting video – arguably the largest market for the A7S III. How Sony could not foresee the demand for this camera I’ve no idea. Perhaps they’re losing confidence in their own kit now that they’re not the only shark in the full-frame mirrorless pool?
Sony hasn’t said how much of a delay customers can expect, just that they’re going to “do our best to meet the needs of our customers”.
John Aldred is a photographer with over 20 years of experience in the portrait and commercial worlds. He is based in Scotland and has been an early adopter – and occasional beta tester – of almost every digital imaging technology in that time. As well as his creative visual work, John uses 3D printing, electronics and programming to create his own photography and filmmaking tools and consults for a number of brands across the industry.