Your one stop shop for everything photo-video
Tamron has officially announced the new Tamron 17-50mm f/4 Di III VXD (buy here) lens. A development announcement for the lens came in August, telling us the focal length range and that it would be for Sony E mount.
There wasn’t much else, though, and there was no price or release date. Well, now the price has been announced. And it’s not that bad, either. The lenses begin shipping in mid-October.
Tamron has announced the development of a new lens. This one, though, claims to be the world’s first 17-50mm wide-angle lens for full-frame mirrorless cameras. Of course, that claim comes with caveats.
The 17-50mm F/4 Di III VXD (Model A068) lens is coming for full-frame Sony E mount cameras. No mention has been made yet as to what other mounts we may expect in the future, but it’s expected to start shipping this autumn.
Tamron President & CEO, Shiro Ajisaka has resigned from the company amidst investigations over using company money for personal gain. It was first reported by Asobinet, which described it as a “misappropriation of expenses”.
In short, he was alleged to be passing off personal expenses as business expenses. This was revealed by a whistleblower at the company, prompting an investigation. This investigation revealed it had been going on for at least five years.
Tamron has announced the development of the new Tamron 70-180mm f/2.8 Di III VC VXD G2 lens. The company says that the new lens sees a revamped optical design with a shortened minimum focus distance.
The observant once amongst you will have noted the added “VC” designation. This means it comes with Tamron’s Vibration Control (optical stabilisation) system. Its predecessor had no stabilisation, so this is a very welcome addition.
Tamron initially launched their 35-150mm f/2-2.8 Di III VXD lens (buy here) back in September 2021. Originally, it was only available for Sony E mount cameras. Now, almost two years later, the company has announced that it’s coming to Nikon Z.
While this is only a development announcement, it’s probably the first significant 3rd party lens to come to Nikon Z mount. It might mark a turning point and a shift in attitudes from Nikon’s previous stance on third-party lenses.
Tamron has announced that the company’s 11-20mm F/2.8 Di III-A RXD, initially launched in April 2021 for Sony E mount is coming to Fuji X. The news from Tamron isn’t a release announcement just yet, but a development announcement. So, it’s coming, it’s on the way, but they haven’t yet said when – or confirmed that the price is the same as the Sony version.
This marks the 4th lens in the Tamron lineup for Fujifilm X mount cameras, adding to the 17-70mm f/2.8, 18-300mm f/3.5-6.3 and 150-500mm f/5-6.7. The full specs for the lens haven’t been released yet, although I think it’s pretty safe to assume that the important ones will be identical to that of the E mount version, as is the case with the 150-500mm f/5-6.7, with some slight variance in length and weight.
Tamron released its Lens Utility app for Windows and Mac desktops back in October 2021. It’s a great tool that works like similar software from other manufacturers, letting you upload firmware, configure switches and doohickies on lenses or tweak your focus limits, preset distances and various other features. Well, not everybody wants to drag a desktop or even a laptop around with them everywhere. Now, you don’t have to.
The Lens Utility Mobile app, teased back in August, has now officially been announced. So far, naturally, it’s only available for Android devices, as the lenses that support this feature all have USB-C ports. Android smartphones let you hook up pretty much anything you want to them, whereas iOS devices don’t, even if you do have a USB-C to Lightning cable.
Tamron has announced their newest lens, the 24-40mm f/2.8 Di III VXD zoom for full-frame Sony E-Mount cameras. The “category-disrupting” description is Tamron’s, by the way, not mine, although it is a pretty unique set of focal lengths for a full-frame lens. Tamron says that it’s designed for shooting both stills and video and incorporates their VXD (Voice-coil eXtreme-torque Drive) autofocus drive system for silence and speed.
They also say that the 20-40mm f/2.8 is the new “standard zoom” and is ideal as a general walkaround lens for capturing your everyday life as well as covering a range of different photography types such as food, portraits and landscapes – as it goes a little wider than your typical “standard” zoom that starts at 24mm.
Nikon has announced the new Nikkor Z 17-28mm f/2.8 lens. We all knew it was coming, there have been several rumours that a “new” Nikon Z lens was on the way, and there were also rumours that this might be yet another rehoused and rebadged Tamron lens and it seems that the rumours were true. The optical makeup is pretty much identical to the Tamron 17-28mm f/2.8 Di III RXD for Sony.
While it’s a shame that Nikon doesn’t seem to be developing at least some of their own glass anymore, it does speak volumes as to the quality of Tamron today, if Nikon is willing to put their name on somebody else’s $1,200 lens. It’s also not much of a surprise that Nikon seems to be outsourcing Z mount lens development. Even though Nikon is starting to show a profit again, they’re not out of the woods yet.
Udi Tirosh is an entrepreneur, photography inventor, journalist, educator, and writer based in Israel. With over 25 years of experience in the photo-video industry, Udi has built and sold several photography-related brands. Udi has a double degree in mass media communications and computer science.
Alex Baker is a portrait and lifestyle driven photographer based in Valencia, Spain. She works on a range of projects from commercial to fine art and has had work featured in publications such as The Daily Mail, Conde Nast Traveller and El Mundo, and has exhibited work across Europe
Dave Williams is an accomplished travel photographer, writer, and best-selling author from the UK. He is also a photography educator and published Aurora expert. Dave has traveled extensively in recent years, capturing stunning images from around the world in a modified van. His work has been featured in various publications and he has worked with notable brands such as Skoda, EE, Boeing, Huawei, Microsoft, BMW, Conde Nast, Electronic Arts, Discovery, BBC, The Guardian, ESPN, NBC, and many others.
John Aldred is a photographer with over 20 years of experience in the portrait and commercial worlds. He is based in Scotland and has been an early adopter - and occasional beta tester - of almost every digital imaging technology in that time. As well as his creative visual work, John uses 3D printing, electronics and programming to create his own photography and filmmaking tools and consults for a number of brands across the industry.
Dunja Djudjic is a multi-talented artist based in Novi Sad, Serbia. With 15 years of experience as a photographer, she specializes in capturing the beauty of nature, travel, and fine art. In addition to her photography, Dunja also expresses her creativity through writing, embroidery, and jewelry making.
FIND THIS INTERESTING? SHARE IT WITH YOUR FRIENDS!