DIY Photography

Hacking Photography - one Picture at a time

  • News
  • Inspiration
  • Reviews
  • Tutorials
  • DIY
  • Gear
Search

Submit A Story

Tamron will not get everyone the 28-75mm. f/2.8 Di RXD lens in time. They apologize

May 10, 2018 by Chad Verzosa 2 Comments

  • Share
  • Tweet
  • Flipboard
  • WhatsApp

There’s been so much hype around the Tamron 28-75mm. f/2.8 Di RXD lens since the beginning of the year, but now Tamron is saying that they can’t keep up with the demand. The new lens was supposed to start shipping on May 24th, but it will inevitably be delayed for many customers since the number of reservations has apparently exceeded the production rate. Or at least this is what Tamron says. The other option is that they are having”regular” production delays, and are just building a hype.

The apology below was issued in Japanese and was translated using Google Translate. It’s not perfect, but it’s enough to let you understand that you’re most probably not getting your lens on time.

Thank you very much for your continued patronage of Tamron products.

With the new product “28-75 mm F / 2.8 Di III RXD (Model A 036)” planned to be launched on Thursday, May 24, 2018, we received a reservation that greatly exceeds our expectations , It is predicted that the number of production will not catch up with your request.

We sincerely apologize for any inconveniences to our stakeholders, including customers waiting for product release.

There is a possibility that delivery to some customers who have already made reservations will be after the release date. In addition, because customers will be delivered sequentially for future customers as well, time may be received before delivery of goods.

We will do our utmost to make it possible to deliver it as soon as possible so we appreciate your understanding.

No matter what the real reason is behind the delay, I can see why the Tamron 28-75mm. f/2.8 Di RXD lens might be popular. Sure it’s not exactly the equivalent of the Sony FE 24-70mm f/2.8 GM lens, but if the quality is there, its affordable price is simply irresistible (Tamron is currently priced at $799 as opposed to Sony’s $2,198). The fact that the early reviews appear to be promising has most probably made the demand for it even higher.

However, the real question is: Once this lens reaches the hands of the masses, would it still really live up to the hype?

[via photorumors, Tamron]

FIND THIS INTERESTING? SHARE IT WITH YOUR FRIENDS!

  • Share
  • Tweet
  • Flipboard
  • WhatsApp

Related posts:

Tamron set to release 28-75mm f/2.8 lens for Sony, their first Full-Frame E-Mount offering Tamron admits autofocus issues with new 28-75mm f/2.8 Di III E mount lens – firmware fix coming This is how the $800 Tamron 28-75mm lens stands up against the $2200 Sony 24-70mm G-Master Tamron 35-150mm f/2-2.8 and 28-75mm f/2.8 images and specs leak ahead of October announcement

Filed Under: news Tagged With: 28-75mm. f/2.8 Di RXD lens, sony, Tamron

About Chad Verzosa

Chad Verzosa is a freelance writer and photographer currently based in Florida. When not traveling, he likes to spend his time printing pictures in the darkroom.

« Check out the world’s first terapixel macro photo of a food mosaic
You can now poll your friends on Instagram Stories using an emoji slider »

Submit A Story

Get our FREE Lighting Book

DIYP lighting book cover

* download requires newsletter signup
DIYPhotography

Recent Comments

Free Resources

Advanced lighting book

Recent Posts

  • Canva adds a slew of new AI tools that could rival Adobe’s
  • Sony teases upcoming ZV-E1 full-frame vlogging camera coming on March 29
  • The Xencelabs Pen Display 24 is silent, glare-free retouching tablet
  • Fall in love with astrophotography with these 10 space objects
  • Hipstamatic app relaunches as a social network, but only for iOS

Alex Baker is a portrait and lifestyle driven photographer based in Valencia, Spain. She works on a range of projects from commercial to fine art and has had work featured in publications such as The Daily Mail, Conde Nast Traveller and El Mundo, and has exhibited work across Europe

Dave Williams is an accomplished travel photographer, writer, and best-selling author from the UK. He is also a photography educator and published Aurora expert. Dave has traveled extensively in recent years, capturing stunning images from around the world in a modified van. His work has been featured in various publications and he has worked with notable brands such as Skoda, EE, Boeing, Huawei, Microsoft, BMW, Conde Nast, Electronic Arts, Discovery, BBC, The Guardian, ESPN, NBC, and many others.

John Aldred is a photographer with over 20 years of experience in the portrait and commercial worlds. He is based in Scotland and has been an early adopter - and occasional beta tester - of almost every digital imaging technology in that time. As well as his creative visual work, John uses 3D printing, electronics and programming to create his own photography and filmmaking tools and consults for a number of brands across the industry.

Dunja Djudjic is a multi-talented artist based in Novi Sad, Serbia. With 15 years of experience as a photographer, she specializes in capturing the beauty of nature, travel, and fine art. In addition to her photography, Dunja also expresses her creativity through writing, embroidery, and jewelry making.

Copyright © DIYPhotography 2006 - 2023 | About | Contact | Advertise | Write for DIYP | Full Disclosure | Privacy Policy