According to the latest reports, Sony has been struggling to keep up with the demand for its smartphone camera sensors. The company has reportedly been working around the clock, but it still isn’t enough to fulfill the demands of phone manufacturers.
Bloomberg reports that this is the second year in a row that Sony will run its chip factories constantly during holidays. The company is growing its semiconducting unit and building a new plant in Nagasaki, Japan. But according to Sony’s Terushi Shimizu, even these efforts may not be enough. “Judging by the way things are going, even after all that investment in expanding capacity, it might still not be enough,” he said to Bloomberg. “We [have to] apologize to customers because we just can’t make enough.”
In May this year, Sony said that it controls 51% of the image sensor market, according to Bloomberg. And most smartphones nowadays have at least two lenses, but often even more. So, with all those smartphones with multiple lenses, it’s no wonder that the company can’t keep up. Considering that Sony’s plan is to control 60% of the sensor market by fiscal 2025, it will be interesting to see how and if it will manage to keep up with the demands in the future.