Less than four days after Nikon Z fc announcement, Nikon can’t keep up with demand
Jul 3, 2021
John Aldred
John Aldred is a photographer with over 25 years of experience in the portrait and commercial worlds. He is based in Scotland and has been an early adopter – and occasional beta tester – of almost every digital imaging technology in that time. As well as his creative visual work, John uses 3D printing, electronics and programming to create his own photography and filmmaking tools and consults for a number of brands across the industry.
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The new Nikon Z cf APS-C mirrorless was only announced four days ago and Nikon has already issued a statement claiming that they can’t keep up with the pre-order demands. The statement was posted to the Nikon Japan website yesterday, citing the “large number of reservations”. This goes for both the Z fc body only as well as the kit containing the new 28mm f/2.8 Special Edition lens.
I suppose it’s not entirely unexpected, as every single product announced by any manufacturer in the world of photography and video these days seems to be followed up by an “Oh no, we didn’t realise it’d be this popular!” statement a few days later. But, really? Come on, manufacturers. What are you doing?!?
July 02, 2021
Thank you for your continued patronage of Nikon products.
We have received a large number of reservations for the “Z fc” and “Z fc 28mm f / 2.8 Special Edition Kits” scheduled to be released in late July 2021.
For some customers who are currently making reservations, it may take some time before the product is delivered.
We sincerely apologize for any inconvenience caused to customers who are waiting for our products.
We will do our utmost to deliver the product as soon as possible, and we appreciate your understanding.
Despite the “body only” kit being an issue, they seem to have enough for orders of the kit containing the 16-50mm lens – which one would expect to be the most popular option, given how well suited to vlogging the camera is. 16-50mm is an ideal focal length range for that use, letting you go wide for handheld talking to the camera stuff as well as going somewhat longer for focusing in on details you’re looking at.
At the moment, there’s no mention of how long the delays might take for those ordering now, just that it “may take some time”
John Aldred
John Aldred is a photographer with over 25 years of experience in the portrait and commercial worlds. He is based in Scotland and has been an early adopter – and occasional beta tester – of almost every digital imaging technology in that time. As well as his creative visual work, John uses 3D printing, electronics and programming to create his own photography and filmmaking tools and consults for a number of brands across the industry.
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7 responses to “Less than four days after Nikon Z fc announcement, Nikon can’t keep up with demand”
I would think someone in the industry would be better informed than to end an article with, ” Come on, manufacturers. What are you doing?!?”
Chip shortages, massive shipping backlogs and delays… Nikon is shipping everything by air now and probably seriously cutting into their profits to do so. Be thankful you can get what you can right now, many industries are suffering far greater.
That’s actually not how the article ended. Scroll all the way down to read the rest.
That’s not how the article ended. Also, explain the previous decade of similar excuses. :)
Must be a slow news day. “ At the moment, there’s no mention of how long the delays might take for those ordering now, just that it “may take some time”
That’s the last sentence. The US govt is investigating chip shortages due to car manufacturing delays. PS5 has been hard to get. Every camera and lens from major companies has been delayed (Canon, Nikon, etc.). This has been going on 18+ months.
So yeah, I expected delays of any electronics. iPads were delayed too.
I’ll ask you the same question… Explain the previous decade of the “we underestimated the demand” excuse. :)
Pre-ordered mine the other day with the kit zoom. Will be interesting to see if it does indeed show up by end of July. If I remember will update this post when it shows up.
Well today is July 23 and I got a “back ordered” notice today from BH photo. Will let you guys know if the thing ever ships.