Sigma announces availability for the new 70-200mm f/2.8 Sports and can’t keep up with demand

Dec 11, 2018

John Aldred

John Aldred is a photographer with over 20 years of experience in the portrait and commercial worlds. He is based in Scotland and has been an early adopter – and occasional beta tester – of almost every digital imaging technology in that time. As well as his creative visual work, John uses 3D printing, electronics and programming to create his own photography and filmmaking tools and consults for a number of brands across the industry.

Sigma announces availability for the new 70-200mm f/2.8 Sports and can’t keep up with demand

Dec 11, 2018

John Aldred

John Aldred is a photographer with over 20 years of experience in the portrait and commercial worlds. He is based in Scotland and has been an early adopter – and occasional beta tester – of almost every digital imaging technology in that time. As well as his creative visual work, John uses 3D printing, electronics and programming to create his own photography and filmmaking tools and consults for a number of brands across the industry.

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After a leak back in September, and then the official announcement a week later, many people have been waiting for more information on the new Sigma 70-200mm f/2.8 DG OS HSM Sports lens. Specifically, how much it’ll cost and when they can get their hands on one.

Well, Sigma has now announced pricing and availability for the new lens, and it’s practically a steal at only $1,499. Available in Nikon F, Canon EF and Sigma SA mounts, it comes it at $600 less than the new Canon 70-200mm f/2.8L IS III and a whole $1,000 less than the Nikon 70-200mm f/2.8E VR.

The hotly anticipated lens should be arriving in Canon EF and Sigma SA mounts first on December 14th, according to the Sigma Japan website. The release date for the Nikon F mount version is still unclear – although it is available to pre-order, too.

However, even if you pre-order now, you may not get your lens quickly. According to an update that was posted to Facebook on the Sigma Foveon Square page the demand is far exceeding the initial supply.

Facebook’s automatic translation of the post says…

Thank you very much for your patronage of our products.

SIGMA 70-200 mm F 2.8 DG OS HSM | Sports for Sigma, Canon, we are planning to release on Friday, December 14, 2018. We have received orders that exceed our expectations, We are in a situation that can not keep up with your request. Therefore we deeply apologize to some customers for the time you might get time before the product arrives at hand.

We are very sorry for the customers waiting for the product and the stakeholders, but we are working diligently at present, so please wait for a while.

Product name: SIGMA 70-200 mm F 2.8 DG OS HSM | Sports
Release date: for Sigma, for Canon December 14, 2018 (Fri)
* Release date is unknown for Nikon.
Suggested retail price (excluding tax): 190,000 yen

These days, it often seems to happen that demand far exceeds supply. It happened with the Nikon D850, and the Blackmagic Pocket Cinema Camera 4K, and with a lens that’s been as anticipated as this one, it’s not much of a surprise that it’s seen such a huge number of pre-orders already.

This lens completes the “Holy Grail” set of zooms in Sigma’s lineup, complementing the Sigma 14-24mm f/2.8DG HSM Art and the Sigma 24-70mm f/2.8DG OS HSM Art lenses.

It will be interesting to see how this one compares to the OEM options from Nikon and Canon, but also to the other very popular 70-200mm f/2.8 Di VC USD G2 from Tamron, priced at a mere $1,199.

The Sigma 70-200mm f/2.8 DG OS HSM Sports lens is available to pre-order now, with Canon & Sigma versions expected to start shipping on December 14th. We’ll update you when we find out more about a Nikon release date.

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John Aldred

John Aldred

John Aldred is a photographer with over 20 years of experience in the portrait and commercial worlds. He is based in Scotland and has been an early adopter – and occasional beta tester – of almost every digital imaging technology in that time. As well as his creative visual work, John uses 3D printing, electronics and programming to create his own photography and filmmaking tools and consults for a number of brands across the industry.

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2 responses to “Sigma announces availability for the new 70-200mm f/2.8 Sports and can’t keep up with demand”

  1. Michael Lombardi Avatar
    Michael Lombardi

    I’ll take one.

    https://tenor.com/v9fD.gif

  2. Chuck Diesel Avatar
    Chuck Diesel

    I’ll take one just for GP.