Canon shares a photo on social media without crediting the photographer… Oh! And it was shot on Fuji
Jan 12, 2018
Dunja Đuđić
Dunja Djudjic is a multi-talented artist based in Novi Sad, Serbia. With 15 years of experience as a photographer, she specializes in capturing the beauty of nature, travel, concerts, and fine art. In addition to her photography, Dunja also expresses her creativity through writing, embroidery, and jewelry making.
Share:
Well, this is awkward. Canon has recently posted an image on a few of their social media accounts. The first thing to notice is that they didn’t give credits to the photographer in either of the posts. But guys from FStoppers discovered more. First, the image is a composite. And second, one of the photos used for it was actually shot on a Fujifilm X-T1.
It all started when FStoppers and photographer Elia Locardi were notified that a photo similar to Elia’s was shared on Canon Italy’s Facebook page. When they inspected the image, it was obvious that the sky is similar. A bit too similar, I’d say. As it turned out, the photo on Canon’s social media pages is a composite made with the sky from Elia’s photo. See for yourself:
https://www.facebook.com/CanonItaliaSpA/photos/a.173171772710893.44974.171843682843702/1916107515083968/?type=3&theater
The photo didn’t only appear on Canon Italy’s Facebook page. It was also posted on their Instagram, as well as the Instagram page of Canon Spain. And yes, each time it was without credits.
https://www.instagram.com/p/BdxClVfF3K-/?hl=en&taken-by=canonitaliaspa
https://www.instagram.com/p/Bdx0iqRgyih/?taken-by=canonespana
As DPReview writes, Elia did a bit of a research and actually found the source of the photo. It was a royalty-free image published on Unsplash, published in October 2017 and allegedly taken with a Canon 1D Mark IV.
I also found the photo there pretty quickly, so I guess Canon did, too. This at least explains not giving the credits (sort of), because you’re not obliged to credit the photographer when you take a photo from Unsplash. Although, it would still be nice to do it.
On Canon’s part, I believe this is an honest mistake, although it turned out to be pretty embarrassing and awkward. I’d say a bigger problem is that someone else used Elia’s photo without permission, made a composite and posted it as their own image. The composite on Canon’s Italy and Canon Spain pages is still not removed. However, since this case is gaining huge attention, I guess it will be taken down soon.
[via FStoppers, DPReview; lead image: Elia Locardi, used with permission]
Dunja Đuđić
Dunja Djudjic is a multi-talented artist based in Novi Sad, Serbia. With 15 years of experience as a photographer, she specializes in capturing the beauty of nature, travel, concerts, and fine art. In addition to her photography, Dunja also expresses her creativity through writing, embroidery, and jewelry making.
Related Posts
Canon called out for not crediting a photographer on social media. Again
Media companies can’t use your social media photos without permission, court rules
The Social Media Fallacy – Does Social Media Generate Business Income?
Canon pokes fun at Nikon’s photo competition blunder with cheeky social media post
Join the Discussion
DIYP Comment Policy
Be nice, be on-topic, no personal information or flames.
4 responses to “Canon shares a photo on social media without crediting the photographer… Oh! And it was shot on Fuji”
Brilliant marketing on Canon’s part. Now everyone is talking about their campaign, even you :)
?
Why giving Canon a hard time? Canon did nothing wrong.
read the article.
they used a photo posted to a royalty free site and did not need to credit the listed photographer.
which by the way, used a stolen photo to create his finished image.
instead of harping on canon, people need to be ousting the thief who posted work, that wasn’t his own, to a royalty free site ??♀️??♀️