Someone in Canon Canada’s PR department is about to get a substantial raise.
Last week, we shared with you the disaster of a PR move that was Nikon’s attempt for a photography competition. For those that missed it, the winning photo, which was of an airplane perfectly composed within the leading lines of a ladder, was found out to be a blatant editing job that seemed just too good to be true, despite the photographer’s claim that the image was captured with a fair bit of ‘luck.’
Cleverly, someone at Canon Canada’s marketing department thought to capitalize on the faux pas by sharing a post on Facebook that asks Canon users to ‘share your best airplane photos with [them]’, with ‘extra points for creative use of photo editing software to put planes in surprising places.’
Unsurprisingly, commenters had a little fun with the challenge, with a handful of entries poking fun at Nikon’s competition. Below are just a few of the funnier ones in the post’s comment section: