Canon pokes fun at Nikon’s photo competition blunder with cheeky social media post
Feb 4, 2016
Gannon Burgett
Gannon Burgett is a communications professional with over a decade of experience in content strategy, editing, marketing, multimedia content creation. He’s photographed and written content seen across hundreds of millions of pageviews. In addition to his communications work for various entities and publications, Gannon also runs his multimedia marketing agency, Ekleptik Media, where he brings his expertise as a full-stack creator to help develop and execute data-driven content strategies. His writing, photos, and videos have appeared in USA Today, Car and Driver, Road & Track, Autoweek, Popular Mechanics, TechCrunch, Gizmodo, Digital Trends, DPReview, PetaPixel, Imaging Resource, Lifewire, Yahoo News, Detroit Free Press, Lansing State Journal, and more.
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Someone in Canon Canada’s PR department is about to get a substantial raise.
Last week, we shared with you the disaster of a PR move that was Nikon’s attempt for a photography competition. For those that missed it, the winning photo, which was of an airplane perfectly composed within the leading lines of a ladder, was found out to be a blatant editing job that seemed just too good to be true, despite the photographer’s claim that the image was captured with a fair bit of ‘luck.’
Eventually, both Nikon and the photographer stepped up and apologized for the incident, but not before an entire collection of memes were created, poking fun at the composition job.
Cleverly, someone at Canon Canada’s marketing department thought to capitalize on the faux pas by sharing a post on Facebook that asks Canon users to ‘share your best airplane photos with [them]’, with ‘extra points for creative use of photo editing software to put planes in surprising places.’
Up in the air! This week, share your best airplane photos with us. Extra points for creative use of photo editing software to put planes in surprising places.
Posted by Canon Canada on Monday, February 1, 2016
Unsurprisingly, commenters had a little fun with the challenge, with a handful of entries poking fun at Nikon’s competition. Below are just a few of the funnier ones in the post’s comment section:
Gannon Burgett
Gannon Burgett is a communications professional with over a decade of experience in content strategy, editing, marketing, multimedia content creation. He’s photographed and written content seen across hundreds of millions of pageviews. In addition to his communications work for various entities and publications, Gannon also runs his multimedia marketing agency, Ekleptik Media, where he brings his expertise as a full-stack creator to help develop and execute data-driven content strategies. His writing, photos, and videos have appeared in USA Today, Car and Driver, Road & Track, Autoweek, Popular Mechanics, TechCrunch, Gizmodo, Digital Trends, DPReview, PetaPixel, Imaging Resource, Lifewire, Yahoo News, Detroit Free Press, Lansing State Journal, and more.
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