Vivo’s new IFEA concept smartphone has a removable pop-up selfie camera

Oct 16, 2020

John Aldred

John Aldred is a photographer with over 20 years of experience in the portrait and commercial worlds. He is based in Scotland and has been an early adopter – and occasional beta tester – of almost every digital imaging technology in that time. As well as his creative visual work, John uses 3D printing, electronics and programming to create his own photography and filmmaking tools and consults for a number of brands across the industry.

Vivo’s new IFEA concept smartphone has a removable pop-up selfie camera

Oct 16, 2020

John Aldred

John Aldred is a photographer with over 20 years of experience in the portrait and commercial worlds. He is based in Scotland and has been an early adopter – and occasional beta tester – of almost every digital imaging technology in that time. As well as his creative visual work, John uses 3D printing, electronics and programming to create his own photography and filmmaking tools and consults for a number of brands across the industry.

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I know not everybody’s a fan of the pop-up selfie cam – mechanical moving parts n’ all – but I think they’re fantastic. They free up that screen space, they aren’t hindered by having to try to look through the display, and there’s no risk of scratching them when your phone’s just rolling around in your pocket.

Chinese smartphone manufacturer VIVO, though, has taken the pop-up selfie cam to a whole new level with their new IFEA concept camera – which has won a Red Dot Award for the design. And it opens up a whole host of possibilities for modular cameras in future smartphones. No longer might you need to upgrade your entire phone to get better shots!

At the moment, it seems that the phone is just a concept with no plans to make it into a real phone, but the potential that a manufacturer might do this is pretty exciting. After all, many of the technologies found in our smartphones today were first brought to light by VIVO concept phones – like the original pop-up selfie cam and under-display fingerprint scanners.

Now, this particular concept (and it is still a concept) does primarily limited to the selfie camera, but if they (or another manufacturer) chooses to pursue it further, it holds a lot of promise. If you’re a bit of a selfie addict, then whenever a new sensor or smartphone camera tech is released, you wouldn’t need to buy a whole new phone, just a little module to replace the one in the phone you already have.

There’s also nothing to stop them designing the connector to let you rotate it 180° and mount it the other way, turning it into a rear camera. But even if they don’t (or can’t) design it to let you flip the module around at will, there’s still nothing to stop them designing a rear camera module instead of a selfie camera module.

Now modular rear cameras for smartphones… That would be a very neat trick.

I do wonder, though, how well it would hold up if a company did make this a reality. The pop-up selfie cam in my OnePlus 7 Pro is pretty solid, but that’s because it’s non-removable. The challenge would be to keep that same level of solidity while allowing the user to be able to easily swap the module at will without it falling off the phone randomly by accident. And that’s a tricky challenge in a part so small.

Still, it’s a very cool idea!

[via Gizmochina]

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John Aldred

John Aldred

John Aldred is a photographer with over 20 years of experience in the portrait and commercial worlds. He is based in Scotland and has been an early adopter – and occasional beta tester – of almost every digital imaging technology in that time. As well as his creative visual work, John uses 3D printing, electronics and programming to create his own photography and filmmaking tools and consults for a number of brands across the industry.

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7 responses to “Vivo’s new IFEA concept smartphone has a removable pop-up selfie camera”

  1. Sergi Yavorski Avatar
    Sergi Yavorski

    That will break in a couple of months

  2. Navneet Narayan Avatar
    Navneet Narayan

    Id lose that on the 2nd day ….???

    1. Photoman Ayu Avatar
      Photoman Ayu

      Navneet Narayan I’d lose that on the 2nd hour ?

    2. Navneet Narayan Avatar
      Navneet Narayan

      Photoman Ayu as soon as i get out of the shop its gone haha ???

  3. Stewart Norton Avatar
    Stewart Norton

    As long as it comes with at least 50 replacements in the box ?

  4. John McGuigan Avatar
    John McGuigan

    I saw the headline and the detachable camera and thought IKEA were making phones but you had to put them together yourself.

  5. Duncan Dimanche Avatar
    Duncan Dimanche

    a solution to a problem that did not exist ?